Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada, Australia and the U.K. Verizon Media is the entity built from the acquisitions of Yahoo and AOL. Verizon touted the deal as a way for advertisers to tap into its automated ad network to place native, display and video ads in the "brand safe" Apple News. Meanwhile, NBC Universal announced this week that it extended an exclusive deal first struck in 2016 to sell Apple News ad inventory in the United States. “For Verizon and NBC, they love to have the additional ad inventory to sell,” says Brian Wieser, GroupM’s global president of business intelligence. “And Apple doesn’t necessarily want to invest in the sales force to maximize the value of that inventory.” These deals give Verizon and NBC rights to choice ad inventory in the Apple News environment, like the “top stories” section, which features articles from a variety of publications. The other publishers can sell ads in their proprietary channels and articles, while NBC and Verizon fill any leftover ad space. The terms of the deals were not disclosed, so it’s unclear how much money Verizon and NBC guaranteed to Apple to control the ad sales. Apple, Verizon and NBC declined to comment for this story. Apple News is popular,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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Twenty years after it was founded by former Pantheon publisher Andre Schiffrin as a nonprofit publisher with a mission statement to publish “in the public interest,” the New Press is on something of a roll. The house has a new bestseller—Michelle Alexander’s The New Jim Crow—spacious offices in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-16 00:00:00 UTC ]
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Raffaele Sollecito, the Italian student who was dating Ms. Knox when they were both charged with murder in 2007, will write his own memoir, for an imprint of Simon & Schuster. Continue reading at The New York Times
[ The New York Times | 2012-03-16 00:00:00 UTC ]
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Ian Fleming's James Bond back catalogue is getting a relaunch after his estate signs a new book deal. Continue reading at BBC News
[ BBC News | 2012-03-16 00:00:00 UTC ]
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Martina Challis has been appointed the publisher at Weldon Owen, the Bonnier Publishing-owned... Continue reading at The Bookseller
[ The Bookseller | 2012-03-15 00:00:00 UTC ]
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Pan Macmillan has acquired a new "engaging and accessible guide to wine" based on the... Continue reading at The Bookseller
[ The Bookseller | 2012-03-15 00:00:00 UTC ]
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One way to deal with change is to get comfortable with the uncomfortable. Laura Hollingsworth knows. As president and publisher of the Des Moines Register and a group president for Gannett Co. Inc.'s U.S. Community Publishing Division, Hollingsw ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-14 00:00:00 UTC ]
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Canongate has acquired a new novel by film-maker and author Ruth Ozeki, completing a six-figure... Continue reading at The Bookseller
[ The Bookseller | 2012-03-14 00:00:00 UTC ]
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EU regulators have hinted that they are open to a deal with European publishers over the agency... Continue reading at The Bookseller
[ The Bookseller | 2012-03-13 00:00:00 UTC ]
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Century and Arrow have acquired bestselling romance trilogy Fifty Shades of Grey by E L James,... Continue reading at The Bookseller
[ The Bookseller | 2012-03-13 00:00:00 UTC ]
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Immediate Media has promoted Andy Healy to the position of publishing director, it was announced today (12 March). Continue reading at Media Week
[ Media Week | 2012-03-12 00:00:00 UTC ]
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European Union antitrust chief Joaquin Almunia says that the Competition Commission is open to a settlement with publishers in the increasingly high-profile ebook price fixing case, but only if the companies address key regulatory issues. Almunia says regulators are coordinating with the Justice... Continue reading at Betanews
[ Betanews | 2012-03-12 00:00:00 UTC ]
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While Apple and book publishers may find themselves on the precipice of an antitrust lawsuit from the Justice Department, filings in a concurrent civil class-action lawsuit obtained by BetaNews indicate that Apple has already admitted to two of the most damaging allegations in the case that the... Continue reading at Betanews
[ Betanews | 2012-03-10 00:00:00 UTC ]
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The Justice Department is warning Apple and its publisher partners they may have to answer for their pricing model. Continue reading at PC World
[ PC World | 2012-03-09 00:00:00 UTC ]
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Tensions between academic booksellers and publishers are likely to heighten following the... Continue reading at The Bookseller
[ The Bookseller | 2012-03-09 00:00:00 UTC ]
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Bloomsbury has acquired a non-fiction title about Princess Sophia Duleep Singh, the... Continue reading at The Bookseller
[ The Bookseller | 2012-03-09 00:00:00 UTC ]
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The Justice Department is reportedly preparing to go after Apple, Simon & Schuster, Hachette, Penguin, Macmillan and HarperCollins following its investigation into alleged ebook price-rigging. The case centers around a deal to switch to agency pricing, where the vendor takes a 30 percent cut... Continue reading at Engadget
[ Engadget | 2012-03-08 00:00:00 UTC ]
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While not a blockbuster year for magazine media M&A, 2011 did have its share of big deals, as well as some that clearly signaled where publishers were placing their bets on future revenues. While Hearst’s purchase of the Hachette brands was the biggest strictly magazine deal of the year, it... Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
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Five US publishers are being threatened with legal action over the way they set prices for electronic books according to reports. Continue reading at BBC World
[ BBC World | 2012-03-08 00:00:00 UTC ]
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Apple certainly had a lot of bases to cover at yesterday's new iPad unveiling, so some minor details were bound to slip through the cracks. While app suites like iLife and iWork got to bask in the Yerba Buena spotlight touting enhanced resolutions for that Retina Display, the company's decidedly... Continue reading at Engadget
[ Engadget | 2012-03-08 00:00:00 UTC ]
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The parties in Germany's ruling coalition have proposed a new protective copyright law for news publishers to ensure they are compensated by "commercial traders" that use pieces of their copyrighted content online, according to an automat ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-07 00:00:00 UTC ]
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