Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada, Australia and the U.K. Verizon Media is the entity built from the acquisitions of Yahoo and AOL. Verizon touted the deal as a way for advertisers to tap into its automated ad network to place native, display and video ads in the "brand safe" Apple News. Meanwhile, NBC Universal announced this week that it extended an exclusive deal first struck in 2016 to sell Apple News ad inventory in the United States. “For Verizon and NBC, they love to have the additional ad inventory to sell,” says Brian Wieser, GroupM’s global president of business intelligence. “And Apple doesn’t necessarily want to invest in the sales force to maximize the value of that inventory.” These deals give Verizon and NBC rights to choice ad inventory in the Apple News environment, like the “top stories” section, which features articles from a variety of publications. The other publishers can sell ads in their proprietary channels and articles, while NBC and Verizon fill any leftover ad space. The terms of the deals were not disclosed, so it’s unclear how much money Verizon and NBC guaranteed to Apple to control the ad sales. Apple, Verizon and NBC declined to comment for this story. Apple News is popular,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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Foyles asked for advice on designing the bookshop of the future and several notable publishing personalities shared their ideas with Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-12 00:00:00 UTC ]
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Random House publishers are to reward employees with a $5,000 (£3,103) bonus partly owing to the success of EL James's erotic trilogy, Fifty Shades of Grey. Continue reading at BBC News
[ BBC News | 2012-12-11 00:00:00 UTC ]
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Ever since Hearst Corp. sold William Morrow to News Corp. in 1999, its book publishing activities have focused on partnering with different houses to publish books based on content from its magazines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-10 00:00:00 UTC ]
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Magazine publishers are still tightening their belts three years after the nightmare of the advertising recession shook the industry to its toes. But the itch to launch new magazines shows no sign of going away. In 2012, veteran publishers and novice entrepreneurs launched a total of 195 print... Continue reading at Crains New York
[ Crains New York | 2012-12-10 00:00:00 UTC ]
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Amazon's been attuned to the needs of its vision-impaired customers for years, first rolling out text-to-speech technology on its original Kindle e-reader years ago. Today the company revealed plans to add to that feature set in its Kindle Fire and Fire HD (7-inch) tablets with Voice Guide and... Continue reading at Engadget
[ Engadget | 2012-12-07 00:00:00 UTC ]
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Authors Tony Parsons and Jane Fallon have said Curtis Brown’s new digital self-publishing... Continue reading at The Bookseller
[ The Bookseller | 2012-12-07 00:00:00 UTC ]
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At this point, expecting Amazon to actually divulge genuine numbers surrounding its Kindle business would be akin to expecting that so-called "fiscal cliff" to just vanish overnight. That said, the company's playing a little less coy than usual in a new press release that announces A/B testing... Continue reading at Engadget
[ Engadget | 2012-12-07 00:00:00 UTC ]
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Spain’s financial crisis and slump in book sales has led Spanish-language publishers to focus on Latin America, with agents bypassing Spain to sell rights directly in the region. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
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Ebooks will bring Cuba's isolated publishing industry and authors to a wider audience across the Spanish-speaking world, but also the US, under the radar of the trade embargo. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
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Publishers Weekly faces controversy after naming 'Fifty Shades of Grey' author E L James 'Publishing Person of the Year' for 2012. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-12-04 00:00:00 UTC ]
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Rupert Murdoch says News Corp. was not convinced the digital publishing experiment would be viable long-term. The firm also announces a sweeping restructuring.Rupert Murdoch has pulled the plug on News Corp.'s high-profile experiment to create a digital national newspaper. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-12-04 00:00:00 UTC ]
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Agency Curtis Brown has launched a digital self-publishing programme through Kindle Direct... Continue reading at The Bookseller
[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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German self-publishing platform XinXii, which allows indie authors to sell their titles through mobile ebook shops, has gone live in Russia. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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Leading publishing figures stressed the importance of becoming more outward looking and consumer... Continue reading at The Bookseller
[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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Nacéra Khiat of Algeria's Editions Sedia discusses how training in Casablanca by the Frankfurt Book Fair has brought together disparate publishers from across the Magreb. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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News Corp. said on Monday that it is shutting down The Daily, its ambitious but expensive attempt to create an iPad newspaper, on Dec. 15. The decision follows a 22-month effort that delivered both some significant achievements—developing the iPad as a publishing platform, for example, and... Continue reading at Crains New York
[ Crains New York | 2012-12-03 00:00:00 UTC ]
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News Corporation's The Daily was to have been a vanguard of the future, based on the past -- a tablet-focused newspaper that could get us back to paying subscriptions for our regular news fix. Not enough of us were as enthralled with the retro-future concept, however. While CEO Rupert Murdoch... Continue reading at Engadget
[ Engadget | 2012-12-03 00:00:00 UTC ]
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Plympton—a startup publisher of serialized digital fiction—was created as 'a nimble alternative to the major publishers and online markets,' as the founders explain. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-03 00:00:00 UTC ]
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Publishers have "done a lot right" and are standing in a much stronger position in the... Continue reading at The Bookseller
[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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Amazon's Jeff Belle announced in a letter to literary agents that Amazon Publishing will begin building a European publishing division in 2013. Hiring will begin in January. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
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