Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada, Australia and the U.K. Verizon Media is the entity built from the acquisitions of Yahoo and AOL. Verizon touted the deal as a way for advertisers to tap into its automated ad network to place native, display and video ads in the "brand safe" Apple News. Meanwhile, NBC Universal announced this week that it extended an exclusive deal first struck in 2016 to sell Apple News ad inventory in the United States. “For Verizon and NBC, they love to have the additional ad inventory to sell,” says Brian Wieser, GroupM’s global president of business intelligence. “And Apple doesn’t necessarily want to invest in the sales force to maximize the value of that inventory.” These deals give Verizon and NBC rights to choice ad inventory in the Apple News environment, like the “top stories” section, which features articles from a variety of publications. The other publishers can sell ads in their proprietary channels and articles, while NBC and Verizon fill any leftover ad space. The terms of the deals were not disclosed, so it’s unclear how much money Verizon and NBC guaranteed to Apple to control the ad sales. Apple, Verizon and NBC declined to comment for this story. Apple News is popular,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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Kenya's Kwani? expresses frustration at the reluctance of publishers from the "global north" to deal rights for co-editions or ebooks to publishers from Africa. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-06 00:00:00 UTC ]
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Company hit by launch of Stylist in France and investment in fashion website Never UnderdressedMagazine publisher ShortList Media has reported a loss of almost £1m in its most recent annual accounts after being hit by the tough launch of Stylist in France and investing in fashion site Never... Continue reading at The Guardian
[ The Guardian | 2014-06-06 00:00:00 UTC ]
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Tablet Magazine profiles Halban Publishers, which they describe as “the best little Jewish publishing house in London." Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-06 00:00:00 UTC ]
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Scholarly and academic publisher Colin Jones passed away on March 1, after a bout with Alzheimer's Disease. He was 76. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
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Nelson DeMille has signed a six book deal with Simon & Schuster. The bestselling author, who was at Hachette, will release his first book with S&S in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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Newspaper and magazine publishers have always been rather more than pure media companies. Look back a hundred years and you’ll find a multiplicity of reader promotions and clubs designed to keep readers loyal. Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-05 00:00:00 UTC ]
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Nicholas Lemann has hired Camille McDuffie as publisher and Jimmy So as editor at "Columbia Global Reports," a new publishing project dedicated to coverage and analysis of under-reported global issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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Religion publishers were busy during BookExpo America's three-day run in New York May 29-31. Their participation seems to have stabilized--there were no new dropouts, and some publishers have returned after taking breaks over costs vs. benefits, finding the show valuable after all. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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Amazon.com's negotiations with publisher Hachette Books Group have sparked a wave of anger toward the e-commerce giant from authors and readers alike. Several authors and analysts have spoken out, saying Amazon is a threat to traditional publishers. Perhaps. But whatever is going on in the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-06-05 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended June 1, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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Religion publishers showcased big new books and previewed forthcoming titles—including the Duck Dynasty patriarch's autobiography and a VeggieTales comic book series--at BookExpo America in New York May 23-31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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Religion publishers showcased big new books and previewed forthcoming titles—including the Duck Dynasty patriarch's autobiography and a VeggieTales comic book series--at BookExpo America in New York May 23-31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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More people are buying more books than ever, and more people are making a living by writing them. Why do millionaire authors want to destroy the one company that's made this all possible?As an author of ten novels legacy-published, self-published, and Amazon-published I'm bewildered by the... Continue reading at The Guardian
[ The Guardian | 2014-06-04 00:00:00 UTC ]
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News Corp co-chairman said competitors were 'irresponsible' to talk about a time when it would stop printing newspapers The co-chairman of News Corp, Lachlan Murdoch, has mounted a strong defence of the future of newspapers in the digital age while condemning his Australian competitors for... Continue reading at The Guardian
[ The Guardian | 2014-06-04 00:00:00 UTC ]
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Byliner, a company that publishes long, literary journalism and fiction online and as ebooks, told its contributors Tuesday that it has been struggling and is seeking partners to ensure its future. The company started in 2011 with some fanfare. It ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-04 00:00:00 UTC ]
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As part of the ongoing transition of the traditional print media, Digital First Media is putting the Daily News' Diamond Avenue building up for sale. The Daily News will relocate to a smaller building elsewhere in the city, said Publisher Gre ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-04 00:00:00 UTC ]
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Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Dynamite Entertainment has agreements to publish graphic novel adaptations based on the books and characters of acclaimed novelists Brandon Sanderson, Dean Koontz, Patricia Briggs, Jim Butcher and the late Ernest Tidyman, author of the Shaft novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-04 00:00:00 UTC ]
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Following the success of Anna Todd's After series, the wildly popular stories starring the boy band will be published at the end of the year Is fan fiction something to be feared? And where did it all begin?Simon & Schuster have inked a deal for worldwide rights to One Direction fanfic.... Continue reading at The Guardian
[ The Guardian | 2014-06-04 00:00:00 UTC ]
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Judge Denise Cote adopted a proposed schedule for Apple’s Damages trial, officially moving the trial from July 14 to August 25. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-04 00:00:00 UTC ]
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