Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-03-26 00:00:00 UTC ]
News tagged with:
#sell ads
#apple news
After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big publishers
#ad pages
#meredith corp
#magazine portfolio
A year and a half since the Apple iPad was introduced, a new study shows that reading news has become a big part of what people use tablets for. But publishers still have a way to go to get people to pay for content on tablets. The newest look at peoples willingness to pay for content is a... Continue reading at AdWeek
[ AdWeek | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#silver lining
#written word
#past summer
More than half of owners read news on their devices, a survey shows, though there's not much willingness to pay for content. But there may be a way.With roughly 25 million adults in America now owning an iPad or other tablet computer, a new survey shows that the early adopters are using the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news outlets
#survey shows
#tablet computer
#early adopters
#social networking
#reading books
#watching videos
Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising director
#appointed publisher
While consuming news has become one of the more popular activities for tablet users, access to it is still largely conducted through a browser, not specialized apps, says a new study released by the Pew Research Center and The Economist Group Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tablet users
#study released
#economist group
For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad revenue
#advertising revenue
Finally, publishers have a reason to cheer Apple. In the 10 days since Apple launched its Newsstand for the iPad and iPhone, many are reporting big spikes in sales of their digital editions. Ease of discovery is a big reason for the sales increase; titles are now collected in one place rather... Continue reading at AdWeek
[ AdWeek | 2011-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paid subs
#high hopes
#tiny part
#kindle fire
#strategy based
#tablet market
In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online advertising
Written By: Charlotte Williams Publication Date: Thu, 20/10/2011 - 08:45 Alma Books is planning to hire more staff and expand its non-fiction and YA lists, after reversing a loss made in its 2009 financial year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#alma books
#profitable year
Written By: Graeme Neill Publication Date: Tue, 18/10/2011 - 07:15 HarperCollins is planning to release a Hello Kitty branded version of its Collins Dictionaries as part of a new deal with the global brand. Richard Haines, brand manager at HarperCollins Children's Books, signed the deal with... Continue reading at The Bookseller
[ The Bookseller | 2011-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#global brand
#brand manager
#brand director
#fluid world
The highly anticipated launch of Apple's new iOS 5 is now here and with the new functionality comes new features--including one that publishers may find particularly valuable. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
More news stories like this |
The Financial Times will close FT Tilt, a premium online financial news and analysis service for finance professionals in emerging markets, at the end of October. "We propose to close FT Tilt at the end of October," an FT spokesperson told FOLIO:. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#emerging markets
The highly anticipated launch of Apple's new iOS 5 is now here and with the new functionality comes new features--including one that publishers may find particularly valuable. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newsstand app
Written By: Lisa Campbell Publication Date: Tue, 11/10/2011 - 14:30 Amazon.com has announced its seventh imprint, a science fiction, fantasy and horror brand called 47North, which has launched with 15 books. The imprint name is based on the latitude co-ordinates of Seattle, where Amazon was... Continue reading at The Bookseller
[ The Bookseller | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#science fiction
After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#quarter compared
#showing growth
Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World
[ PC World | 2011-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#remove ads
As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad clients
#meredith launched
Written By: Graeme Neill Publication Date: Mon, 03/10/2011 - 15:21 Canongate has sold its controlling stake in Australian publisher Text Publishing to Maureen and Tony Wheeler, the founders of Lonely Planet. The deal, for an undisclosed sum, generates a "sizeable" amount of cash to invest into... Continue reading at The Bookseller
[ The Bookseller | 2011-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#text publishing
#controlling stake
#lonely planet
Summit Business Media has sold Highline Data--its insurance information services unit--to SNL Financial LC. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
More news stories like this |
While many libraries are now checking out ebooks and digital audiobooks in addition to physical media, the Eau Claire library is taking things a step further by lending out iPads themselves. Continue reading at AllThingsD
[ AllThingsD | 2011-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple ipad
#digital audiobooks
#physical media