AOL announced last week that ad revenues were up 20 percent for the quarter, due in large part to the growth of its programmatic business. To get a better handle on where advertisers, publishers and agencies stood on programmatic ad buying, it surveyed a selection of them—with most representing Fortune 1000 companies—earlier in the summer, and while 86 percent of brands claimed to have a strong handle on how it works, only 50 percent of publishers said the same. At the same time, per AOL, approximately 92 percent of marketers are now using programmatic. But for agency and brand senior executives, the top three programmatic ad spending challenges are the quality of the inventory in these programs, transparency of the process and the technology used to run the algorithms and place the ads. And while publishers agree that inventory quality is a top concern, education of what these programs are and what they can do—and how to measure ROI—round out their list of worries. Contributing to that disconnect, the survey found 73 percent of buyers are working with 20 or more vendors, making it difficult to see the real benefits of programmatic purchasing strategies. And because of that, almost 60 percent of overall respondents believe the digital media buying process is still too time consuming. There are several efforts in the works by a variety of sources to help streamline programmatic purchasing, and make it more attractive to everyone in the cycle. To help address the... Continue reading at 'AdWeek'
[ AdWeek | 2014-08-13 00:00:00 UTC ]
News tagged with:
#patrick dolan
#paid dividends
#survey found
Publication day: 'The IPA continues to quietly do good work in the background' on the freedom to publish and diplomacy, writes Richard Charkin in 'My Back Pages'—his memoir releasing today. The post Charkin: ‘The Challenges of International Diplomacy’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-17 04:05:03 UTC ]
More news stories like this | News stories tagged with:
#post charkin
#publication day
#back pages
#memoir
Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek
[ AdWeek | 2023-04-14 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#snoop dogg
#digital media
Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation
[ The Conversation | 2023-03-21 02:59:12 UTC ]
More news stories like this | News stories tagged with:
#video call
#digital media
When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek
[ AdWeek | 2023-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
Taiwan's program at Bologna Children's Book Fair features award-winning illustrators and events including an 'illustration concert.' Sponsored. The post At Bologna: The ‘Taiwan Stories Market’ Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-27 10:56:29 UTC ]
More news stories like this | News stories tagged with:
#bologna children
#events including
#children's book
On the closing day of the ABA's Winter Institute 2023, a keynote and idea exchange tackled book banning and other threats to the freedom to read. Stories of outrage were easy to come by, but solutions were in shorter supply. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-27 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#booksellers respond
#book challenges
#closing day
At Bologna Children's Book Fair, the AIE and Bologna Book Plus will look at young readers' growing place in the Italian market. The post Bologna Focus: Italy’s €283 Million Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
More news stories like this | News stories tagged with:
#book market
#bologna children
#book fair
#young readers
#bologna book
#children's book
#children’s book
Overall book sales in China decreased in 2022, but online sales driven by TikTok and other short-video platforms are growing rapidly. The post China’s Book Market in 2022: An 11.77-Percent Decline appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-07 16:24:29 UTC ]
More news stories like this | News stories tagged with:
#post china
#book sales
#growing rapidly
#book market
US backlist book sales grew in January, according to NPD Bookscan, with adult fiction helping to offset sagging adult nonfiction. The post NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-07 14:57:06 UTC ]
More news stories like this | News stories tagged with:
#solid start
#book market
#bookscan
The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
More news stories like this | News stories tagged with:
#tandem collective
#publishers appeared
#book marketing
#post marketing
#naomi bacon
Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
More news stories like this | News stories tagged with:
#marketing appeared
#digital business
Presented in Venice at the Mauri School, the 2022 report from Italy's publishers shows gains over the pre-pandemic era, amid market shifts. The post Italy’s Book Market Up 13.3 Percent Over 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-27 17:39:09 UTC ]
More news stories like this | News stories tagged with:
#post italy
#book market
Following a down year for print book sales, NPD Group's publishing industry analyst, Kristen McLean, predicts that 2023 will be a year of transition for the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-27 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#npd group
#kristen mclean
#publishing industry
#print book
Publishing experts say the highly discounted product launches for mega-marketed books like Spare are an entrenched method big booksellers use to get people into stores, especially in an era where online competition is only a click away. ... Continue reading at CBC
[ CBC | 2023-01-21 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#prince harry
#publishing experts
#online competition
#memoir
Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
More news stories like this | News stories tagged with:
#digital strategies
#emerging media
#digital channels
#record levels
#digital media
Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday
[ Digiday | 2023-01-05 15:47:27 UTC ]
More news stories like this | News stories tagged with:
#publishing summit
The Börsenverein reports on book sales and bestsellers in German book market in 2022 and depicts 'a major economic challenge.' The post German Book Market in 2022: Sales Down 2.1 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-05 14:26:20 UTC ]
More news stories like this | News stories tagged with:
#book sales
#german book
#book market
The first of what will be a number of print books from commercial trade publishers featuring the text of the Select January 6th Committee Final Report hit the market last week, selling more than 46,000 combined copies at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-05 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#print books
Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading at Advertising Age
[ Advertising Age | 2023-01-04 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Stan Lee deserves his place in the pantheon of great pop culture architects, but his Marvel characters did more than just entertain – they actively fought against prejudice. Continue reading at The Conversation
[ The Conversation | 2022-12-27 09:02:59 UTC ]
More news stories like this | News stories tagged with:
#stan lee
#comic book