AOL announced last week that ad revenues were up 20 percent for the quarter, due in large part to the growth of its programmatic business. To get a better handle on where advertisers, publishers and agencies stood on programmatic ad buying, it surveyed a selection of them—with most representing Fortune 1000 companies—earlier in the summer, and while 86 percent of brands claimed to have a strong handle on how it works, only 50 percent of publishers said the same. At the same time, per AOL, approximately 92 percent of marketers are now using programmatic. But for agency and brand senior executives, the top three programmatic ad spending challenges are the quality of the inventory in these programs, transparency of the process and the technology used to run the algorithms and place the ads. And while publishers agree that inventory quality is a top concern, education of what these programs are and what they can do—and how to measure ROI—round out their list of worries. Contributing to that disconnect, the survey found 73 percent of buyers are working with 20 or more vendors, making it difficult to see the real benefits of programmatic purchasing strategies. And because of that, almost 60 percent of overall respondents believe the digital media buying process is still too time consuming. There are several efforts in the works by a variety of sources to help streamline programmatic purchasing, and make it more attractive to everyone in the cycle. To help address the... Continue reading at 'AdWeek'
[ AdWeek | 2014-08-13 00:00:00 UTC ]
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Being a publisher today is hard work. On Day Two of the Digiday Publishing Summit, we granted publishers anonymity to share their biggest challenges. Publishers see big opportunity to reach new audiences on social media. But distributing to platforms efficiently and without giving up reader... Continue reading at Digiday
[ Digiday | 2016-09-21 00:00:00 UTC ]
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With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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In May, AOL launched the AOL Advertising.com Group, a b-to-b advertising division focused on serving publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2024-11-13 09:01:00 UTC ]
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In response to president-elect Donald Trump’s win on Election Day, Mariel Dawson, VP of marketing at Macmillan Children’s Publishing Group, posted a pro-Trump graphic on a personal account, raising concerns of bias among Macmillan authors and readers and prompting a response from the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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In a letter to members following the 2024 election, American Booksellers Association CEO Allison Hill voiced concerns about the future of the government's lawsuit against Amazon and the possibility of “new unconstitutional legislation and book bans” under a second Trump administration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-07 05:00:00 UTC ]
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Ahead of the SBL and AAR’s annual meeting, PW talked with 14 university press directors, trade publishers, and editors about today’s landscape and what they see on the horizon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-01 05:00:00 UTC ]
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DJI has filed a lawsuit against the US Department of Defense over its addition to the Pentagon list that designates it as a "Chinese military company." In its filing, shared by The Verge, the company said it's challenging the designation because it's "neither owned nor controlled by the Chinese... Continue reading at Engadget
[ Engadget | 2024-10-19 12:00:36 UTC ]
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Brazil's publishers this year are proud of their editorial maturity and their investment in international activities, with 38 publishers at Brazil's Frankfurt Book Fair stand. The post Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-17 08:56:47 UTC ]
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The ‘story’ being told by FEP book industry data, says Enrico Turrin, shows a stable, post-pandemic book market across Europe. By Brianna Robles | @breesharraine uring the opening day (October 16) of the Frankfurt Book Fair, the Federation of European Publishers (FEP) presented key data about... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-17 07:37:57 UTC ]
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January to August, Nielsen BookData and GfK Entertainment report on fiction and nonfiction sales 'in many regions.' The post Nielsen BookData Releases Book Sales Data on Several Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-15 14:26:13 UTC ]
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Organizers of Frankfurt’s 2025 Guest of Honor Philippines program describe crime and mystery writing in the Philippine market. Sponsored. Publishing Perspectives Staff Report ‘More Than Solving a Mystery’ hile much of the book world is focused on the upcoming 76th edition of Frankfurter... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-04 12:00:59 UTC ]
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After an appeals court ruling upholds the First Amendment in school libraries, the Big Five and others renew their lawsuit of the state of Iowa. By Porter Anderson, Editor-in-Chief | @Porter_Anderson See also: During US Book Banning Week: A New Resolution in Congress US Supreme Court: AAP,... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-09-27 22:59:46 UTC ]
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ALA’s Office for Intellectual Freedom tracked 414 challenges to censor library materials in the first eight months of the year, down from 695 during the same period in 2023, with ALA reps suggesting that advocacy efforts, including lawsuits in several states, are beginning to yield positive results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-23 04:00:00 UTC ]
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At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
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Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company
[ Fast Company | 2024-09-17 16:24:38 UTC ]
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Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian
[ The Guardian | 2024-08-28 06:35:43 UTC ]
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Amid a months-long dispute with influencers, many of whom have vowed not to promote St. Martin's Press titles until their concerns are addressed, SMP on Friday released a brief statement condemning "racism in all its forms" and saying it remains committed to "publishing a wide variety of books... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
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Marchant, who was previously director of marketing, strategy, and engagement at the Random House Group, will join Hachette Book Group on September 23. She succeeds Wibke Grutjen, who departed HBG this month to join Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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