Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house creative shop called HuffPost Partner Studio that does the same thing for brands, as do an increasing number of publishers including BuzzFeed, Vox Media, The New York Times, Vice, Politico, CNN, Tumblr, The Guardian -- the list goes on.And there's one big reason all of these publishers are constructing their own creative shops: that's where the money is starting to flow. Advertisers in the U.S. are expected to spend $4.3 billion this year on so-called "native" ads that emphasize an ad's editorial-like content and, in some cases, disguise the spots to look like unpaid placements, according to eMarketer. That's a 34% increase from what brands are projected to have spent on native ads last year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
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In a major departure for Hay House, the self-help and spirituality publisher is jumping into the fiction market. Its debut mystery novel, The First Rule of Ten by psychologist Gay Hendricks and screen writer Tinker Lindsay, will be published in January. Hay House has signed up 10 additional... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 04/11/2011 - 15:11 Constable & Robinson is getting into the Dickens bicentennial spirit, publishing a novel re-examining the events of Bleak House. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditudes ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek
[ AdWeek | 2011-11-02 00:00:00 UTC ]
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After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
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The first stage of Hearst Magazines UK's commercial restructure marks a move towards creating more joined-up brands, group commercial director Matt Salmon has claimed. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
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Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
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For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
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In his closing remarks, Frankfurt Book Fair director Juergen Boos said that 2011 was a strong year for startups at the fair. Among those startups, perhaps none had a better reception than Small Demons, in Los Angeles. We couldnt have asked for a better first Frankfurt Book Fair, Small Demons... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
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Hearsts House Beautiful magazine is taking advantage of the newest publishing technology trenddigital watermarksto provide expanded content options and to tap insights about readers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the... Continue reading at AdWeek
[ AdWeek | 2011-10-20 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 19/10/2011 - 08:49 Picador has bought a debut novel by Royal Holloway creative writing MA graduate Emma Chapman, with editorial director Francesca Main making her first acquisition for the imprint. Main bought UK and Commonwealth rights,... Continue reading at The Bookseller
[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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Releasing a book on one of the worlds largest publishing marketplaces could help your company. Here's a quick guide to the basics of self-publishing. Continue reading at PC World
[ PC World | 2011-10-19 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 17/10/2011 - 08:25 Alan Hollinghurst, whose novel The Stranger's Child was a surprise omission from the Man Booker shortlist this year, has been shortlisted for an award at the Galaxy National Book Awards 2011, with works by Ian Rankin and... Continue reading at The Bookseller
[ The Bookseller | 2011-10-17 00:00:00 UTC ]
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After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World
[ PC World | 2011-10-06 00:00:00 UTC ]
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As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
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Low price, Amazon Silk browser and promising ecosystem of movies, apps and books make the Fire stand out in a crowd. Continue reading at PC World
[ PC World | 2011-09-29 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 26/09/2011 - 15:05 Trident Media Group, a New York-based literary agency, has launched Trident E-Book Operations, which will create, manage and implement ebook strategies for its authors. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-26 00:00:00 UTC ]
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Written By: Benedicte Page, Felicity Wood and Philip Stone Publication Date: Fri, 23/09/2011 - 10:15 A squeeze on consumer spending in supermarkets and the migration to digital are being blamed for the spectacular falls in sales suffered by many of the UKs biggest commercial womens novelists... Continue reading at The Bookseller
[ The Bookseller | 2011-09-23 00:00:00 UTC ]
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