AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads. Advertisers also use the platform to manage their... Continue reading at 'AdWeek'

[ AdWeek | 2017-02-27 00:00:00 UTC ]
News tagged with: #programmatic platform

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New deal for Flynn with Cornerstone

Century and Arrow have signed a new four-book deal with bestselling saga author Katie Flynn.... Continue reading at The Bookseller

[ The Bookseller | 2011-11-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #four-book deal


Ad Network Offers Rich Media To Niche Publishers

Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #martini media #niche publishers


'Adweek' Launches Self-Serve Ad Platform

Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek

[ AdWeek | 2011-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online publishers #generate revenue #decision makers #great tool #speak directly


Angry Robot finds deals through Open Door

Written By: Charlotte Williams Publication Date: Tue, 15/11/2011 - 15:39 Angry Robot has books by two debut authors following its "Open Door Month", in which un-agented authors could submit their works directly to the publisher. Editor Lee Harris negotiated both deals, each for world rights... Continue reading at The Bookseller

[ The Bookseller | 2011-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #world rights #un-agented authors #debut authors


Kindle launches Daily Deals with discounted Ridpath

Written By: Lisa Campbell Publication Date: Mon, 14/11/2011 - 15:50 Amazon.co.uk has launched a Kindle Daily Deal promotion, selling one chosen title a day at a heavily discounted price. It began its promotion today (14th November) with Where the Shadows Lie by Michael Ridpath (Corvus)–... Continue reading at The Bookseller

[ The Bookseller | 2011-11-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #kindle store


Green and Heaton secure post-Frankfurt deals

Written By: Charlotte Williams Publication Date: Fri, 11/11/2011 - 11:02 Agency Greene & Heaton has reported a run of deals post-Frankfurt, as well as success during the Fair, with HarperCollins snapping up a debut at auction. read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-11 00:00:00 UTC ]
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No More Adobe Flash for Mobile Browsers

As HTML5 gradually becomes the standard for mobile content interactivity on the Web, Adobe's Flash platform is on its way out as a mobile browser experience. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile browsers #adobe flash


Advertising: Ivory Soap Refreshes Its Ads and Its Look

One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times

[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Wright’s Media And Penton Media Announce Content Licensing And Reprints Deal

Wright’s Media announced an agreement with Penton Media; this agreement gives Wright’s Media the opportunity to provide exclusive reprint and content licensing services to Penton Media. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #penton media


Chopra book to Amazon in "game-changing" deal

Written By: Lisa Campbell Publication Date: Mon, 07/11/2011 - 08:45 Amazon has acquired a memoir by bestselling author Dr Deepak Chopra and his brother Dr Sanjiv Chopra. Amazon's Larry Kirshbaum and David Oldawer at Amazon's New York publishing imprint bought world English rights for... Continue reading at The Bookseller

[ The Bookseller | 2011-11-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #robert gottlieb #larry kirshbaum


Quercus signs deal for Koomson novels

Written By: Lisa Campbell Publication Date: Wed, 02/11/2011 - 13:15 Quercus has acquired two novels by Dorothy Koomson, who has moved from Sphere. Executive director David North bought UK and Commonwealth rights from Antony Harwood. Koomson’s first novel for Quercus will be published in autumn... Continue reading at The Bookseller

[ The Bookseller | 2011-11-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #antony harwood #dorothy koomson


Adobe Buys Ad-Platform Auditude

Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditude’s ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek

[ AdWeek | 2011-11-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sources familiar #$120 million #financial details #marketing side


Two six-figure deals for Gollancz

Written By: Charlotte Williams Publication Date: Fri, 28/10/2011 - 10:39 Gollancz has signed two six-figure pre-empt deals, with editorial director Gillian Redfearn acquiring trilogies by début authors. The first acquisition was made just before the Frankfurt Book Fair, with Redfearn buying UK... Continue reading at The Bookseller

[ The Bookseller | 2011-10-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #dbut authors #six-figure deals


Peter James signs short stories deal

Written By: Charlotte Williams Publication Date: Fri, 28/10/2011 - 10:36 Pan Macmillan has acquired a collection of short stories from bestselling crime and thriller writer Peter James, with publishing director Wayne Brookes buying UK and Commonwealth rights through agent Carole Blake at Blake... Continue reading at The Bookseller

[ The Bookseller | 2011-10-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #physical edition #released digitally #macmillan plans #blake friedmann #collected stories #short stories


S&S bags Lynda Bellingham in two-book fiction deal

Written By: Graeme Neill Publication Date: Fri, 28/10/2011 - 10:53 Actress and “Loose Women” co-presenter Lynda Bellingham has signed a two-book deal with Simon & Schuster to write commercial women's fiction. Publishing director Suzanne Baboneau signed the deal with Gordon Wise at Curtis... Continue reading at The Bookseller

[ The Bookseller | 2011-10-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #curtis brown #gordon wise #simon schuster


Newton hails "terrific" WHS/Kobo deal

Written By: Charlotte Williams Publication Date: Thu, 27/10/2011 - 14:34 Bloomsbury is anticipating W H Smith's link-up with Kobo to sell e-readers will help create "another big Christmas" for ebooks, as the Group's ebook sales grew by 564% over the first six months of 2011. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sell e-readers


Among Big Publishers, Bonnier is Largest Ad Page Gainer in First Three Quarters of 2011

After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.’s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine portfolio #meredith corp #ad pages #big publishers


Anobii signs retail deals with publishers

Written By: Charlotte Williams Publication Date: Wed, 26/10/2011 - 15:07 Social networking site Anobii has signed retail partnerships with 10 UK publishing companies, including the UK's four biggest publishers, meaning the site will sell their ebooks from the end of October. Penguin, Random... Continue reading at The Bookseller

[ The Bookseller | 2011-10-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #printed books #pan macmillan #random house #harlequin uk #biggest publishers


Esquire ad director Darren Singh appointed publisher of ShortList

Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week

[ Media Week | 2011-10-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #appointed publisher #advertising director


The Atlantic Sees 19 Percent Jump in Ad Revenue for Third Quarter

For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #advertising revenue #ad revenue