AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads. Advertisers also use the platform to manage their... Continue reading at 'AdWeek'

[ AdWeek | 2017-02-27 00:00:00 UTC ]
News tagged with: #programmatic platform

Other news stories related to: "AOL Inks Mobile Data Deal to Power More Location-Based Ads"


W&N pre-empts debut in six-figure deal

Written By: Charlotte Williams Publication Date: Thu, 20/10/2011 - 15:13 Weidenfeld & Nicolson has acquired a debut novel in a "major" six-figure pre-empt deal, with the agent likening it to The Book Thief and The Boy in the Striped Pyjamas. W&N fiction publishing director Kirsty... Continue reading at The Bookseller

[ The Bookseller | 2011-10-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #aitken alexander #charlotte robertson #striped pyjamas #book thief #six-figure deal


AMI Strikes $550 Million Deal With RR Donnelley

American Media, Inc. [AMI] is executing an aggressive digital strategy with the help of RR Donnelley—AMI awarded the company a contract to assist with its digital convergence that extends until the year 2020 that is worth an estimated $550 million. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #american media #rr donnelley


Authors to Get Sales Data From Three Big Publishers

Simon & Schuster, Random House and the Hachette Book Group said they would allow authors to access book sales data online, a service Amazon began providing last year. Continue reading at The New York Times

[ The New York Times | 2011-10-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #random house #simon schuster #big publishers


Federated Expands Long Tail Ad Empire to Wordpress

Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the... Continue reading at AdWeek

[ AdWeek | 2011-10-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #blogging platform #ad network


WTWH Media Launches Solar Power World Magazine

Business-to-business media company WTWH Media, LLC isn’t afraid of the uncertainty surrounding the magazine market place—the company is launching a new title this month called Solar Power World magazine in an effort to expand its portfolio. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this |


Issuu Adpages Makes Print Ads Digital-Ready

In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online advertising


Amazon Cuts Publishers Out of the Mix, Makes Deals With Writers

Releasing a book on one of the world’s largest publishing marketplaces could help your company. Here's a quick guide to the basics of self-publishing. Continue reading at PC World

[ PC World | 2011-10-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #quick guide


MCB signs irie deal with Rastamouse

Written By: Katie Allen Publication Date: Wed, 19/10/2011 - 08:55 Macmillan Children’s Books has signed up publishing rights in crime-fighting CBeebies character Rastamouse. The deal was struck with DHX Media, and will enable Macmillan to publish a range of Rastamouse products including... Continue reading at The Bookseller

[ The Bookseller | 2011-10-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #graphic novels #dhx media #publishing rights


Bookstores Drop Comics After Amazon Deal With DC

Jim Lee, co-publisher of DC Entertainment, showcases the graphic novel "Superman: Earth One" on the Kindle Fire. Continue reading at The New York Times

[ The New York Times | 2011-10-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #kindle fire #amazon deal #dc entertainment


Science book deals at Frankfurt

Written By: Benedicte Page Publication Date: Fri, 14/10/2011 - 11:25 Popular science writer Simon Singh has accepted a six-figure world English language rights pre-empt made at Frankfurt for his next book, The Mathematics of The Simpsons. The deal, Singh's first since winning the legal case... Continue reading at The Bookseller

[ The Bookseller | 2011-10-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #george gibson #uk publisher #legal case #patrick walsh


HP Offers Ink Subscriptions, Magazine Service

'Instant Ink' will supply you with a steady flow of ink to print out the Conde Nast magazines flowing from your printer. Continue reading at PC World

[ PC World | 2011-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #steady flow


Consumer Magazine Ad Pages Fall 5.6 Percent in Third Quarter 2011

After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #showing growth #quarter compared


Print Power

Mobile content and community brands dominated the media category of the 2011 Inc. 5000, which recognizes the 5,000 fastest-growing privately-held companies in the U.S. (The number one company in the media category: GoLive! Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media category #mobile content


Children's publishers positive about FBF deals

Written By: Caroline Horn Publication Date: Fri, 07/10/2011 - 08:05 Children's publishers are upbeat about this year's Frankfurt Book Fair, despite the turbulent impact of the uncertain financial markets across Europe. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this |


New Kindle with Special Offers E-book Feature: Remove Ads for $30

Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World

[ PC World | 2011-10-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #remove ads


Time Inc. Launches PinPoint For Ad Clients

As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #meredith launched #ad clients


Hutchinson confirms Clinton deal

Written By: Charlotte Williams Publication Date: Mon, 03/10/2011 - 11:49 Hutchinson has confirmed it will publish former US president Bill Clinton's book Back to Work, setting out his plan on how to get America "back into the future business". Cornerstone m.d. Susan Sandon acquired UK and... Continue reading at The Bookseller

[ The Bookseller | 2011-10-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook formats #book back


Summit Business Media Sells Off Highline Data

Summit Business Media has sold Highline Data--its insurance information services unit--to SNL Financial LC. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
More news stories like this |


Flammarion signs Amazon deal ahead of Kindle launch

Written By: Barbara Casassus Publication Date: Tue, 27/09/2011 - 15:18 French publisher Flammarion has signed an agreement to sell its electronic titles through Amazon and Apple’s iBookstore. The publisher is the first in France to sign up with Amazon, just before the Kindle is expected to be... Continue reading at The Bookseller

[ The Bookseller | 2011-09-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #albin michel #la martinire #french market #apples ibookstore #electronic titles #kindle launch


Bezos tops Guardian book trade power list

Written By: Graeme Neill Publication Date: Mon, 26/09/2011 - 08:50 Amazon c.e.o. Jeff Bezos has been named as the most powerful man in books in a Guardian and Observer "power list" of the 100 key people in the trade. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #power list #powerful man #jeff bezos