AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its future. The revamp comes less than a month after Verizon's $4.4 billion acquisition of AOL and is based on a load of the publisher's stats. For instance, between April 2014 and April 2015, video views grew 94 percent, and 90 percent of articles now have a video attached. On mobile, unique visits are up 80 percent over last June. And multiplatform visits—folks who read AOL's content across multiple devices—grew 21 percent. While those figures are intriguing, the traffic isn't from users visiting AOL.com directly. Instead, they are finding video links in social feeds. With that in mind, each article and video is meant to live as a piece of stand-alone content. For example, headlines like "White House candidates struggle in cyber space" and pieces about Vine celebrities Jack and Jack are likely to be buzzy on social media and prompt users to click on an article. "We're doing a better job of publishing video across social platforms—there are plenty of people who aren't going to AOL as part of their daily routine," said Maureen Sullivan, president of AOL.com. "They may see some of our video content in their social stream, and then they find themselves in the AOL environment. It's almost like finding people through the side doors." Livestreaming added Buoyed by a partnership with NBCUniversal, announced during AOL's... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-02 00:00:00 UTC ]
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Walker Books has acquired a middle-grade title from debut author Michael Byrne. Lottery... Continue reading at The Bookseller
[ The Bookseller | 2014-04-04 00:00:00 UTC ]
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Myriad Editions has signed a debut novel, discovered during the publisher's annual Writer... Continue reading at The Bookseller
[ The Bookseller | 2014-04-03 00:00:00 UTC ]
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Jet City Comics, Amazon Publishing’s graphic novel and comics imprint, has released the cover art for the first three issues of "Wool: The Graphic Novel," the comics adaptation of author Hugh Howey’s bestselling, self-published science-fiction novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-29 00:00:00 UTC ]
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Humanoids, the famed French comics house now based in Los Angeles, has released the Humanoids Comics app for iOS and Android. The app offers retail access to more than 60 Humanoids titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-27 00:00:00 UTC ]
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Marshall McLuhan's famous dictum tells us that the form of a medium is inherently part of the message itself. Content in printed magazine form, for example, dictates many aspects of the story-from its written style and word count to the subtleties of fixed page design. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
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Time Inc.’s People and WhoSay, a digital-only social magazine powered by the celebrities it features, have teamed to develop a new branding opportunity for stars and advertisers. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
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Many publishers already have their own native apps, while others are in development. Although they can be expensive to launch, apps have helped some publishers establish a foothold within the mobile frontier. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
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Two major players in online video advertising, Ebuzzing and Teads, are merging to create a new company with plans to list on the NASDAQ in 2015.Both companies are French, and have separately been developing "outstream" video advertising allowing the distribution of video advertising outside of... Continue reading at Advertising Age
[ Advertising Age | 2014-03-26 00:00:00 UTC ]
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Reed Exhibitions has made no secret about its interest in drawing more members of the general reading public to BookExpo America and, today, released details about its new consumer-focused event at the trade show. BookCon is set for the final day of BEA and promises to be, Reed said, a "show... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
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One of the ongoing challenges for publishers is the sense of instability that arises from the never-ending changes in technology and audience behavior. From sales to marketing and even publishing’s most fundamental service—content creation—market dynamics are constantly evolving. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-25 00:00:00 UTC ]
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The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
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Hodder has acquired world rights in an “astonishing” debut novel by a journalist and... Continue reading at The Bookseller
[ The Bookseller | 2014-03-24 00:00:00 UTC ]
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Nothing gets the work done faster, or makes the word travel further, than having the might of the government behind it or the united action of a group of individuals with shared interests. In the Korean publishing industry, such synergy is evident and has been very effective. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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Quercus Children's books has signed Stonebird, a middle-grade novel from debut author Mike... Continue reading at The Bookseller
[ The Bookseller | 2014-03-21 00:00:00 UTC ]
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HarperCollins Children’s Books has acquired three books by debut picture book author Rob... Continue reading at The Bookseller
[ The Bookseller | 2014-03-20 00:00:00 UTC ]
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We asked attendees at this week’s Digiday Publishing Summit to discuss the challenge of mobile campaigns. Here’s what they thought about closing the mobile revenue gap, multi-screen campaigns, and more. Sponsored by CheckM8.The post Infographic: Publishers on closing the mobile gap appeared... Continue reading at Digiday
[ Digiday | 2014-03-20 00:00:00 UTC ]
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Owner Richard Desmond agrees to officially audited figures for monthly visitors to dailystar.co.uk and express.co.ukOfficially audited traffic figures for the Daily Star and Daily Express websites have been published for the first time – ranking them bottom in the national newspaper online... Continue reading at The Guardian
[ The Guardian | 2014-03-20 00:00:00 UTC ]
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Sceptre editorial director Drummond Moir has acquired a literary debut by 34-year-old poet and... Continue reading at The Bookseller
[ The Bookseller | 2014-03-19 00:00:00 UTC ]
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Granta Books has signed Nobody is Ever Missing, a debut novel from Catherine Lacey. Anne Meadows... Continue reading at The Bookseller
[ The Bookseller | 2014-03-17 00:00:00 UTC ]
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A new, free app which links books and authors to dates, themes and distinct locations around... Continue reading at The Bookseller
[ The Bookseller | 2014-03-17 00:00:00 UTC ]
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