AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its future. The revamp comes less than a month after Verizon's $4.4 billion acquisition of AOL and is based on a load of the publisher's stats. For instance, between April 2014 and April 2015, video views grew 94 percent, and 90 percent of articles now have a video attached. On mobile, unique visits are up 80 percent over last June. And multiplatform visits—folks who read AOL's content across multiple devices—grew 21 percent. While those figures are intriguing, the traffic isn't from users visiting AOL.com directly. Instead, they are finding video links in social feeds. With that in mind, each article and video is meant to live as a piece of stand-alone content. For example, headlines like "White House candidates struggle in cyber space" and pieces about Vine celebrities Jack and Jack are likely to be buzzy on social media and prompt users to click on an article. "We're doing a better job of publishing video across social platforms—there are plenty of people who aren't going to AOL as part of their daily routine," said Maureen Sullivan, president of AOL.com. "They may see some of our video content in their social stream, and then they find themselves in the AOL environment. It's almost like finding people through the side doors." Livestreaming added Buoyed by a partnership with NBCUniversal, announced during AOL's... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-02 00:00:00 UTC ]
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As questions continue to swirl about Hillary Clinton’s potential run for the presidency in 2016, her still-unpublished book, "Hard Choices" (Simon & Schuster), was the most buzzed about title on social media in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Baker Publishing Group celebrates its 75th anniversary at BEA and for the occasion is offering free copies of The Baker Book House Story, the recently released history of the company, and another gift, while supplies last at booth 1031. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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“We like each other and we drive each other crazy—that’s a good match for writing,” says Richard Scrimger, describing partnering with fellow Canadian author Marthe Jocelyn on Viminy Crowe’s Comic Book (Tundra, May), illustrated by Claudia Davila. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Kicking off this year’s BookExpo, the Adult Editors Buzz Panel featured a number of bold-face names, and a few titles which have already drawn attention for landing their authors major advances. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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France saw a new top-selling title on its fiction chart in April with Marc Levy’s "Another Idea of Happiness," published April 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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The best games for book lovers, including "The Legend of Zelda" and "Candy Crush Saga." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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Yudu, a U.K. digital publishing and retailing platform, has launched BookSnacking, a browser-based feature that allows publishers to distribute book excerpts with buy-buttons anywhere online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
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E-book distributor INscribe Digital has launched INstore, a new digital tool that allows publishers to track the real-time availability of their ebooks at major ebook retailers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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Weidenfeld & Nicolson has won an auction for a debut novel featuring a "chilling"... Continue reading at The Bookseller
[ The Bookseller | 2014-05-13 00:00:00 UTC ]
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Smart and enhanced content. Intuitive and dynamic workflow. Interactive and integrated media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Granta has signed a debut novel from American musician John Darnielle, the singer-songwriter... Continue reading at The Bookseller
[ The Bookseller | 2014-05-06 00:00:00 UTC ]
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How a rooftop ritual turned into a “men’s grilling and lifestyle community” with chapters around the world and a brand new book, "ManBQue!: Meat. Beer. Rock and Roll." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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Scholastic is launching Storia School Edition and Core Clicks, two institutional ebook services that provide access to a database of fiction and nonfiction ebooks designed for pre-K through grade six. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-01 00:00:00 UTC ]
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Thrillbent, the digital comics platform launched by comics writers Mark Waid and John Rogers, has been upgraded to Thrillbent 3.0, introducing a new subscription plan for $3.99 per month as well as an integrated iPad app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
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Sameer Hashmi reports from a bookstore in Mumbai, where a thirst for political insight is driving up book sales. Continue reading at BBC World
[ BBC World | 2014-04-28 00:00:00 UTC ]
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The self-publishing platform is expanding its services, adding broader distribution through Amazon.com, a new set of free online design tools, and offset printing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-27 00:00:00 UTC ]
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With the advent of BookCon, Day 3 at BEA has shed its image of empty aisles and vacant-eyed exhibitors scheming to pack up early. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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Edgar Rice Burroughs Inc., the company that oversees the works of the iconic American adventure and sci-fi writer, has launched "Korak The Killer," a weekly digital comics strip devoted to Korak, the son of Tarzan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-20 00:00:00 UTC ]
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The L.A. Register's debut reflects a belief by the owner of Freedom Communications that print still sells well in the modern era of digital media.Commuters at Union Station in downtown L.A. got an early look Wednesday at the first edition of the Los Angeles Register. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-04-17 00:00:00 UTC ]
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PubMatch, the book publishing and international rights database founded by Publishers Weekly and Combined Book Exhibit, is introducing a new upgrade at this year’s London Book Fair--Rights@PubMatch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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