The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they convert. Then they can write more articles that drive the business results they want, like subscriptions, event sign-ups or product purchases. In adding conversions, CEO Sachin Kamdar identified an opportunity to appeal beyond Parse.ly’s traditional customer base of digital media brands. While traditional pubs such as Bloomberg, Hearst, Condé Nast and NBC use Parse.ly, so do content-driven brands such as Ladders, WeddingWire, AngelList, Convene, Realtor.com and The Nature Conservancy. Both groups want to track outcomes. As digital media companies shift focus from mass scale to engagement, they want customers that like their brand enough to pay for subscriptions, events and products. And marketers see an opportunity in content that establishes a dialogue with potential customers, especially as costs rise on platforms and the loss of cookies makes it harder to find them around the internet. AdExchanger: Parse.ly just added a conversions tracker. Are you shifting to serve marketers, or staying focused on publishers? Sachin Kamdar: Publishers are good at building audiences, and not so good at transacting them. Marketers have a lot of expertise and tech to get people to convert at the bottom... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
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With events in Kansas and Washington, and statewide expansion elsewhere, country music icon Dolly Parton welcomes supporters of her Imagination Library, a philanthropic program that mails one book a month to each enrolled child under the age of five. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
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The 99-year-old publishing company is being sold to private equity firm KKR for $1.62 billion. The original sale to PRH was for $2.2 billion. Continue reading at Book Riot
[ Book Riot | 2023-08-08 13:23:36 UTC ]
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The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age
[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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The sale comes after Paramount failed to sell the book publishing giant to Penguin Random House. Iconic American publishing company Simon & Schuster has a new owner. On Monday, the publisher was acquired by private equity firm KKR in a $1.62 billion deal. Here’s what you need to know.Read... Continue reading at Fast Company
[ Fast Company | 2023-08-08 08:50:00 UTC ]
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Simon & Schuster has been sold to the private equity firm KKR, months after a federal judge blocked its purchase by rival publisher Penguin Random House because of concerns that competition would shrink the book market Continue reading at ABC News
[ ABC News | 2023-08-08 02:22:18 UTC ]
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The deal, for $1.62 billion, will put control of a cultural touchstone in the hands of a financial buyer. Continue reading at The New York Times
[ The New York Times | 2023-08-07 23:51:30 UTC ]
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Paramount Global has sold the publisher after a federal judge blocked rival Penguin Random House from buying itSimon & Schuster has been sold to the private equity firm KKR, months after a federal judge blocked its purchase by rival publisher Penguin Random House because of concerns that... Continue reading at The Guardian
[ The Guardian | 2023-08-07 21:05:30 UTC ]
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Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek
[ AdWeek | 2023-08-03 11:50:06 UTC ]
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Elon Musk and X, the site formerly known as Twitter, are in more legal trouble. The Agence France-Presse (AFP) is suing X for not engaging in discussions about payment to the French publisher in exchange for its articles appearing on the platform. In 2019, France passed neighboring rights... Continue reading at Engadget
[ Engadget | 2023-08-03 10:55:01 UTC ]
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When the Sensibility of Art Meets the Pragmatism of Science: A Conversation with Tlotlo Tsamaase, by Darlington Chibueze Anuonye Interviews [email protected] Wed, 07/26/2023 - 15:13 Photo by Lorraine KinnearTlotlo Tsamaase’s science fiction... Continue reading at World Literature Today
[ World Literature Today | 2023-07-26 20:13:50 UTC ]
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In what is likely a record price for an audiobook publisher, KKR, the private equity firm that owns RBmedia—and a rumored contender to buy S&S—is selling the company for an alleged $1 billion sum. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
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Finding a Good Story in Every Corner: A Conversation with José Eduardo Agualusa, by Anderson Tepper Interviews [email protected] Mon, 07/24/2023 - 15:01 © Rosa CunhaOver the past fifteen years, I’ve had the pleasure of crossing paths with the... Continue reading at World Literature Today
[ World Literature Today | 2023-07-24 20:01:34 UTC ]
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The Beauty and Importance of Our Names: A Conversation with Yejide Kilanko, by Darlington Chibueze Anuonye Interviews [email protected] Mon, 07/24/2023 - 09:09 Photo by Oluwafikunmi KilankoAmong the shortlisted short stories for this year’s edition... Continue reading at World Literature Today
[ World Literature Today | 2023-07-24 14:09:47 UTC ]
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Stories Are All about Taking up Space: A Conversation with Ekemini Pius, by Darlington Chibueze Anuonye Interviews [email protected] Thu, 07/20/2023 - 15:08 Photo by Offlong EkpenyongThe first week of July, the Caine Prize for African Writing... Continue reading at World Literature Today
[ World Literature Today | 2023-07-20 20:08:39 UTC ]
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Interconnected Ecologies: A Conversation with Kathryn Savage, by Jennifer Croft Interviews [email protected] Wed, 07/19/2023 - 13:29 Kathryn Savage / Photo by Melissa LukenbaughKathryn Savage’s Groundglass (Coffee House Press, 2022) explores the... Continue reading at World Literature Today
[ World Literature Today | 2023-07-19 18:29:25 UTC ]
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Finding Her #ownvoice: A Conversation with Ivy Ngeow, by Susan Blumberg-Kason Interviews [email protected] Tue, 07/18/2023 - 15:46 Ivy Ngeow grew up in Johor Bahru, Malaysia, and now makes her home in London. An architect and interior designer by... Continue reading at World Literature Today
[ World Literature Today | 2023-07-18 20:46:55 UTC ]
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The collaboration aims to recommend Simon & Schuster authors and featured titles across Likewise's entertainment suite, which includes a newsletter, a mobile and TV app, and social media platforms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-12 04:00:00 UTC ]
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Letting a Wild Ride Be a Wild Ride: A Conversation with Amy Spangler, by Ipek Sahinler & Iclal Vanwesenbeeck Interviews [email protected] Wed, 07/05/2023 - 14:43 Amy Spangler is the co-translator (with Nermin Menemencioğlu) of Leylâ Erbil’s A... Continue reading at World Literature Today
[ World Literature Today | 2023-07-05 19:43:55 UTC ]
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The authors of a picture book about a penguin family with two fathers sued the state and a school district that removed the book from libraries. Continue reading at The New York Times
[ The New York Times | 2023-06-20 14:25:50 UTC ]
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A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age
[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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