Analytics Firm Parse.ly Expands to Track How Content Drives Conversions

The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they convert. Then they can write more articles that drive the business results they want, like subscriptions, event sign-ups or product purchases. In adding conversions, CEO Sachin Kamdar identified an opportunity to appeal beyond Parse.ly’s traditional customer base of digital media brands. While traditional pubs such as Bloomberg, Hearst, Condé Nast and NBC use Parse.ly, so do content-driven brands such as Ladders, WeddingWire, AngelList, Convene, Realtor.com and The Nature Conservancy. Both groups want to track outcomes. As digital media companies shift focus from mass scale to engagement, they want customers that like their brand enough to pay for subscriptions, events and products. And marketers see an opportunity in content that establishes a dialogue with potential customers, especially as costs rise on platforms and the loss of cookies makes it harder to find them around the internet. AdExchanger: Parse.ly just added a conversions tracker. Are you shifting to serve marketers, or staying focused on publishers? Sachin Kamdar: Publishers are good at building audiences, and not so good at transacting them. Marketers have a lot of expertise and tech to get people to convert at the bottom... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
News tagged with: #ad blockers #advertising side #big thing #full interview #digital media

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‘I am the industry!’: Keke Palmer on being Hollywood’s queen of content

Singer, gameshow host, podcaster – the actor has built a reputation for doing it all. And with an autobiography/self-help guide coming soon, she’s out to prove there’s nothing wrong with being a jack of all tradesIn an era when social media has turned us all into products to promote, Keke Palmer... Continue reading at The Guardian

[ The Guardian | 2024-11-02 11:55:13 UTC ]
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‘One Hundred Years of Solitude’ Book Club Conversation Space: Main Discussion

Discuss our November book club selection, “One Hundred Years of Solitude,” by Gabriel García Márquez, with the Book Review. Continue reading at The New York Times

[ The New York Times | 2024-11-01 18:49:03 UTC ]
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‘One Hundred Years of Solitude’ Book Club Conversation Space: Spoiler Chat

Want to discuss spoilers related to our November book club selection, “One Hundred Years of Solitude,” by Gabriel García Márquez? Post them here. Continue reading at The New York Times

[ The New York Times | 2024-11-01 15:16:26 UTC ]
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Penguin Random House Expands Its Christian Publishing Program

The Penguin Random House Christian Publishing Group, a new standalone entity, will expand and build upon on the publisher’s existing evangelical Christian publishing programs under the leadership of Campbell Wharton. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-31 00:00:00 UTC ]
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It’s time Australia called in the big guns on the social media firms. Our democracy is at risk | Belinda Barnet

Meta has made it very clear to Australians that they do not value our journalism or our public interest mediaThe joint select committee on social media and Australian society tabled their interim report on Monday, recommending that the government explore alternative revenue mechanisms to... Continue reading at The Guardian

[ The Guardian | 2024-10-22 04:53:35 UTC ]
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Ingram Content Group launches new research tool

Ingram Content Group has unveiled a new IP database and research tool, called MediaScout. Here's what it can do. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-10-18 18:59:37 UTC ]
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Spotify Expands Audiobooks to France and the Benelux Countries

Spotify has expanded its audiobook service to four new non-English speaking markets: France, Netherlands, Belgium, and Luxembourg. The localized catalog includes 15,000 titles in French and 15,000 in Dutch and Flemish. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-15 04:00:00 UTC ]
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Digital Audio Drives Big July Publishing Sales Gains

Sales of digital audio were up well into double digits in the month, helping to boost July sales by 18% over 2023 at publishers that report to AAP's BookStat program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-08 04:00:00 UTC ]
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Penguin Young Readers Expands 'Bluey' After License Renewal

Penguin has renewed its master publishing deal with BBC Studios for the hit preschool animated series Bluey. Bluey books have sold more than 20 million copies in 22 languages worldwide, including 8.5 million in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-03 04:00:00 UTC ]
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‘Intermezzo’ Book Club Conversation Space: Main Discussion

Discuss our October book club selection, “Intermezzo,” by Sally Rooney, with the Book Review. Continue reading at The New York Times

[ The New York Times | 2024-09-27 14:22:30 UTC ]
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‘Intermezzo’ Book Club Conversation Space: Book Pairing Recommendations

Share recommendations of books you think would pair well with our October book club selection, “Intermezzo,” by Sally Rooney. Continue reading at The New York Times

[ The New York Times | 2024-09-27 14:12:10 UTC ]
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‘Intermezzo’ Book Club Conversation Space: Spoiler Chat

Want to discuss spoilers related to our October book club selection, “Intermezzo,” by Sally Rooney? Post them here. Continue reading at The New York Times

[ The New York Times | 2024-09-27 14:10:25 UTC ]
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New California law will force companies to admit you don't own digital content

California Governor Gavin Newsom has signed AB 2426, a new law that requires digital marketplaces to make clearer to customers when they are only purchasing a license to access media. The law will not apply to cases of permanent offline downloads, only to the all-too-common situation of buying... Continue reading at Engadget

[ Engadget | 2024-09-26 20:30:54 UTC ]
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US Supreme Court: AAP, Authors Guild File Brief on Sexual Content Law

Banned Books Week: Association of American Publishers, Authors Guild, and others file an amicus brief with US Supreme Court. The post US Supreme Court: AAP, Authors Guild File Brief on Sexual Content Law appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-09-24 18:56:17 UTC ]
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Give me more Putinas, por favor: A Conversation with Giannina Braschi, by Sandra Guzmán

Give me more Putinas, por favor: A Conversation with Giannina Braschi, by Sandra Guzmán Interviews [email protected] Mon, 09/23/2024 - 15:16 Photo by Laurent BadessiThe last time I saw Giannina Braschi was a year ago at the 92NY in New York City.... Continue reading at World Literature Today

[ World Literature Today | 2024-09-23 20:16:07 UTC ]
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The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company

[ Fast Company | 2024-09-17 16:24:38 UTC ]
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Freedom to Read Advocates Look to Expand Efforts Beyond the Courtroom

As a key lawsuit in Llano County is set to be heard by the full Fifth Circuit Court of Appeals, freedom-to-read advocates consider their next moves. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-16 04:00:00 UTC ]
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Finding the Strangeness in the Everyday: A Conversation With Srikanth Reddy

For this installment in a long-running series of interviews with contemporary poets, contributing editor Peter Mishler corresponded with Srikanth Reddy. Reddy’s latest book of poetry, Underworld Lit, was a finalist for the Griffin International Poetry Prize, the Poetry Society of America’s T.S.... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-11 08:55:13 UTC ]
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“Wild Text Raging”: A Conversation with Threa Almontaser, by Renee H. Shea

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[ World Literature Today | 2024-09-03 19:05:24 UTC ]
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