The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they convert. Then they can write more articles that drive the business results they want, like subscriptions, event sign-ups or product purchases. In adding conversions, CEO Sachin Kamdar identified an opportunity to appeal beyond Parse.ly’s traditional customer base of digital media brands. While traditional pubs such as Bloomberg, Hearst, Condé Nast and NBC use Parse.ly, so do content-driven brands such as Ladders, WeddingWire, AngelList, Convene, Realtor.com and The Nature Conservancy. Both groups want to track outcomes. As digital media companies shift focus from mass scale to engagement, they want customers that like their brand enough to pay for subscriptions, events and products. And marketers see an opportunity in content that establishes a dialogue with potential customers, especially as costs rise on platforms and the loss of cookies makes it harder to find them around the internet. AdExchanger: Parse.ly just added a conversions tracker. Are you shifting to serve marketers, or staying focused on publishers? Sachin Kamdar: Publishers are good at building audiences, and not so good at transacting them. Marketers have a lot of expertise and tech to get people to convert at the bottom... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
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Exploring the Burning Questions: A Conversation with Cara Lopez Lee, by Susan Blumberg-Kason Interviews [email protected] Tue, 08/27/2024 - 15:32 I first came across Cara Lopez Lee on a listserv group (remember those!) for authors who write about... Continue reading at World Literature Today
[ World Literature Today | 2024-08-27 20:32:44 UTC ]
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TollBit The 28-year-old founders of TollBit, a New York-based startup that is all of six months old, think we’re living in the “Napster days” of AI. Just like people of a certain generation downloaded digital music, companies are ripping off vast swaths of the internet without paying the rights... Continue reading at Engadget
[ Engadget | 2024-08-23 16:29:42 UTC ]
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Condé Nast, the media conglomerate that owns publications like The New Yorker, Vogue and Wired, has announced a multi-year partnership OpenAI to display content from Condé Nast titles in ChatGPT as well as SearchGPT, the company’s prototype AI-powered search engine. The partnership comes amid... Continue reading at Engadget
[ Engadget | 2024-08-20 19:30:57 UTC ]
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The complaint accuses Anthropic of using a dataset dubbed “the Pile,” which allegedly includes a trove of pirated works, to develop its Claude AI product. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-20 04:00:00 UTC ]
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More Than One Life: A Conversation with Lyn Coffin, by Alaaeldin Mahmoud Interviews [email protected] Mon, 08/19/2024 - 14:53 Lyn Coffin / Photo by Irmaguru / WikimediaDescribed by Iron Twine Press as “the most accomplished writer most Americans... Continue reading at World Literature Today
[ World Literature Today | 2024-08-19 19:53:51 UTC ]
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The pop culture mega-event is extending its traditional four-day run to five in 2024 with "Retailer Day," a new day of professional programming to be held on Wednesday, October 16, exclusively for industry professionals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
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As Brazil's book market has struggled, partnerships with telecommunication companies has expanded access to ebooks and audiobooks. The post Expanding Digital Reading in Brazil: Calling All Telcos appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-08 22:02:27 UTC ]
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Queer-Feminist Writing from 1970s Turkey: A Conversation with Maureen Freely on Sevgi Soysal, by Ipek Sahinler Interviews [email protected] Tue, 08/06/2024 - 16:31 Maureen Freely (left) & Funda Soysal (right)Maureen Freely is an author,... Continue reading at World Literature Today
[ World Literature Today | 2024-08-06 21:31:04 UTC ]
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A business out of science fiction — a robotics repair workshop — is now in Houston, aiming to provide automated workers to local businesses. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2024-08-02 19:28:12 UTC ]
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Results at Amazon Web Services helped to increase second quarter sales and profits 10% and 90%, respectively, at the company, while sales in its online sales division rose only 5%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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U.K. online book retailer Books2Door reported that sales of £2.7 million in the first six months of 2024, a 38% increase compared to the same period in 2023. The company credits TikTok for giving it a significant boost. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-29 04:00:00 UTC ]
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The graphic novel imprint at HarperCollins, which launched in 2020 with a focus on the children's market, will expand into the adult graphic novel, manga, and manhwa spaces. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-23 04:00:00 UTC ]
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War, Trauma, and Human Courage: A Conversation with Zhang Ling, by Yan Lu Interviews [email protected] Mon, 07/22/2024 - 16:20 Zhang Ling is the author of ten novels, including A Single Swallow (trans. Shelly Bryant) and Where Waters Meet, the... Continue reading at World Literature Today
[ World Literature Today | 2024-07-22 21:20:19 UTC ]
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“All Art Is History”: A Conversation with Parul Kapur, by Sangamithra Iyer Interviews [email protected] Tue, 07/16/2024 - 15:20 On March 26, 2024, the Asian American Writers’ Workshop co-sponsored an event at Yu and Me Books to celebrate the New... Continue reading at World Literature Today
[ World Literature Today | 2024-07-16 20:20:51 UTC ]
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A Conversation with Translators Charlotte Collins and Ruth Martin, by Aitana Bellido Interviews [email protected] Mon, 07/08/2024 - 15:14 Charlotte Collins (left) and Ruth Martin (photo courtesy of Michael Jershov)With the Open University of... Continue reading at World Literature Today
[ World Literature Today | 2024-07-08 20:14:29 UTC ]
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Music artists say the bundle is ‘cheating’ the royalties system while authors have concerns about how streaming will affect how they’re paid and rights over their workAudio streaming giant Spotify, one of the world’s largest audio platforms, entered the audiobook market last October, offering... Continue reading at The Guardian
[ The Guardian | 2024-07-02 03:23:25 UTC ]
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Launching Books into the World: A Conversation with Carolina Orloff, by Aitana Bellido Interviews [email protected] Mon, 07/01/2024 - 15:54 Carolina Orloff is a translator, author, and researcher of Latin American literature. In 2016, after... Continue reading at World Literature Today
[ World Literature Today | 2024-07-01 20:54:02 UTC ]
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Promoting New and Unexpected Crossings: A Conversation with Leonora Djament, by Aitana Bellido Interviews [email protected] Mon, 07/01/2024 - 15:34 Leonora Djament has been editorial director of the Argentine publishing house Eterna Cadencia... Continue reading at World Literature Today
[ World Literature Today | 2024-07-01 20:34:20 UTC ]
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In its announcement, the company said cHQacademic will “harness the same technology” used by public librarians “to help academic library professionals make informed, efficient decisions about their collections and enhance the student experience.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-27 04:00:00 UTC ]
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“Through Multiculturalism We Become Better Humans”: A Conversation with Vonani Bila, by Ming Di Interviews [email protected] Thu, 06/13/2024 - 15:21 Vonani Bila with his mother and his son. Courtesy of Mark Waller, 2010.Vonani Bila (b. 1972) grew... Continue reading at World Literature Today
[ World Literature Today | 2024-06-13 20:21:36 UTC ]
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