The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they convert. Then they can write more articles that drive the business results they want, like subscriptions, event sign-ups or product purchases. In adding conversions, CEO Sachin Kamdar identified an opportunity to appeal beyond Parse.ly’s traditional customer base of digital media brands. While traditional pubs such as Bloomberg, Hearst, Condé Nast and NBC use Parse.ly, so do content-driven brands such as Ladders, WeddingWire, AngelList, Convene, Realtor.com and The Nature Conservancy. Both groups want to track outcomes. As digital media companies shift focus from mass scale to engagement, they want customers that like their brand enough to pay for subscriptions, events and products. And marketers see an opportunity in content that establishes a dialogue with potential customers, especially as costs rise on platforms and the loss of cookies makes it harder to find them around the internet. AdExchanger: Parse.ly just added a conversions tracker. Are you shifting to serve marketers, or staying focused on publishers? Sachin Kamdar: Publishers are good at building audiences, and not so good at transacting them. Marketers have a lot of expertise and tech to get people to convert at the bottom... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
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Letting a Wild Ride Be a Wild Ride: A Conversation with Amy Spangler, by Ipek Sahinler & Iclal Vanwesenbeeck Interviews [email protected] Wed, 07/05/2023 - 14:43 Amy Spangler is the co-translator (with Nermin Menemencioğlu) of Leylâ Erbil’s A... Continue reading at World Literature Today
[ World Literature Today | 2023-07-05 19:43:55 UTC ]
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The authors of a picture book about a penguin family with two fathers sued the state and a school district that removed the book from libraries. Continue reading at The New York Times
[ The New York Times | 2023-06-20 14:25:50 UTC ]
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A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age
[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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Dolly Parton's Imagination Library will expand its program to send children free books across all 58 California counties, Gov. Gavin Newsom announces. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-07 15:51:03 UTC ]
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Call comes amid moves to combat disinformation from Russia, while Twitter is warned to comply with new digital content lawsSocial media companies including Google and Facebook have been urged by the EU to “immediately” start labelling content and images generated by artificial intelligence as... Continue reading at The Guardian
[ The Guardian | 2023-06-05 13:06:04 UTC ]
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The Coalition of Content Provenance Authenticity aims to “advance the future of responsible digital media creation, publication and sharing”. Continue reading at Media Week
[ Media Week | 2023-06-05 12:11:00 UTC ]
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The Presence of the Past in Good Night, Irene: A Conversation with Luis Alberto Urrea, by Renee H. Shea Interviews [email protected] Fri, 05/26/2023 - 13:30 The author’s mother, Phyllis Irene McLaughlinAward-winning writer Luis Alberto Urrea... Continue reading at World Literature Today
[ World Literature Today | 2023-05-26 18:30:53 UTC ]
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The non-profit organization that mails millions of books a year to families with connections to Judaism, has relaunched and added online seminars to a program that takes 20 authors and illustrators for eight days in Israel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-23 04:00:00 UTC ]
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The independent bookselling community continues to grow, with membership in the American Booksellers Association reaching its highest levels in more than 20 years Continue reading at ABC News
[ ABC News | 2023-05-22 13:34:43 UTC ]
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The independent bookselling community continues to grow, with membership in the American Booksellers Association reaching its highest levels in more than 20 years Continue reading at ABC News
[ ABC News | 2023-05-22 13:32:22 UTC ]
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A cornerstone of the Reimagining Bookstores campaign is encouraging booksellers to rethink “outdated” frameworks for maximizing profits and instead emphasizing bookstores’ social value—and now, organizers say, is the time to double down on that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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First-time authors Alice Carrière, Tereh Shelton Harris, and Kelsey James will discuss their forthcoming books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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In a series of intimate discussions, authors, comics creators, and artists will give readers an inside look at their latest titles and forthcoming books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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AAPI Communities in Conversation will feature a series of panels centered on Asian American and Pacific Islander voices, books, cultures, and experiences, and feature authors, creators, and librarians. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek
[ AdWeek | 2023-05-04 14:15:00 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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The arrangement will bring some 21 free Literati book fairs to Minneapolis schools in 2023 and will fund free books for kids in need. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-03 04:00:00 UTC ]
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What started last year with a group trying to get a few children's sexual education books pulled from the shelves of a southern Manitoba library has now turned into accusations that its staff are pedophiles and a campaign to defund it, the... Continue reading at CBC
[ CBC | 2023-05-01 10:00:00 UTC ]
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Workers at the Barnes & Noble flagship store in New York City's Union Square filed on Friday for a union election with the Retail, Wholesale and Department Store Union. It is the second union drive started by B&N workers in the past month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-01 04:00:00 UTC ]
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Blackstone Publishing and Valiant Entertainment announced four inaugural titles featuring novelizations of comics characters. The first books are due out in early 2025. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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