The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they convert. Then they can write more articles that drive the business results they want, like subscriptions, event sign-ups or product purchases. In adding conversions, CEO Sachin Kamdar identified an opportunity to appeal beyond Parse.ly’s traditional customer base of digital media brands. While traditional pubs such as Bloomberg, Hearst, Condé Nast and NBC use Parse.ly, so do content-driven brands such as Ladders, WeddingWire, AngelList, Convene, Realtor.com and The Nature Conservancy. Both groups want to track outcomes. As digital media companies shift focus from mass scale to engagement, they want customers that like their brand enough to pay for subscriptions, events and products. And marketers see an opportunity in content that establishes a dialogue with potential customers, especially as costs rise on platforms and the loss of cookies makes it harder to find them around the internet. AdExchanger: Parse.ly just added a conversions tracker. Are you shifting to serve marketers, or staying focused on publishers? Sachin Kamdar: Publishers are good at building audiences, and not so good at transacting them. Marketers have a lot of expertise and tech to get people to convert at the bottom... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
News tagged with:
#ad blockers
#advertising side
#big thing
#full interview
#digital media
Brina will appear in conversation with Elizabeth Joseph of New Rochelle Public Library. The live stream is set for Tuesday, December 6th at 1 p.m. ET. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-02 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#register today
#aapi communities
#live stream
Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday
[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with:
#senior director
#product management
#holiday season
#google partnered
#digital content
‘Beyond Doubt’ relies on comprehensive new data and a fresh sociological framework to definitively track the downward trend of religiosity in societies worldwide, including the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#downward trend
Four of MasterClass's popular streaming tutorials are now available to public library patrons via the hoopla app with more classes to be added monthly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
More news stories like this |
Literature Lovers Night Out, a speakers program launched in the Twin Cities in 2015, will return after a three-year interval to the Minneapolis suburbs by partnering on events with Cream & Amber in Hopkins, Minn. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#twin cities
#bookstore
Lo will appear in conversation with Cristina Mitra of the San Francisco Public Library. The live stream is set for Tuesday, November 1, at 1 p.m ET. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#malinda lo
#register today
#aapi communities
#live stream
The Sheikh Zayed Book Award at Frankfurter Buchmesse adds a networking reception for publishers, translators, and partners. The post Sheikh Zayed Book Award Expands Its Frankfurt Cultural Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-13 00:13:07 UTC ]
More news stories like this | News stories tagged with:
#frankfurter buchmesse
#zayed book
The Right to Read Act was introduced in Congress October 6. Here's what it is and how it could impact libraries and book bans nationwide. Continue reading at Book Riot
[ Book Riot | 2022-10-10 14:39:31 UTC ]
More news stories like this | News stories tagged with:
#read act
#libraries
More than 2 million children just became eligible for free books: California Governor Gavin Newsom has signed Senate Bill 1183 to establish Dolly Parton’s Imagination Library Program in the state and specify how it will operate. The program will use money from a dedicated fund “to provide... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-06 18:35:28 UTC ]
More news stories like this | News stories tagged with:
#dolly parton
#free books
It’s not that Wonderwell isn’t a hybrid publishing company. But it’s hard to pigeonhole Wonderwell as only a hybrid publisher. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#hybrid publisher
Schools in select cities across the country will be able to operate a Literati Book Fair in the new academic year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-08 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#academic year
#book fair
Titan Comics' new imprint, Titan Manga, launches this month with a new “director’s cut” of Takashi Okazaki’s 'Afro Samurai.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#titan comics
In a none-too-subtle defense of her real-life opinions, Rowling centered "The Ink Black Heart" on a YouTuber who's stabbed to death for their transphobic work. Continue reading at The Huffington Post
[ The Huffington Post | 2022-09-01 17:21:08 UTC ]
More news stories like this |
Wang is set to appear in conversation with Crystal Chen of the New York Public Library. The live stream is set for Tuesday, September 6 at 1 PM ET. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#register today
#aapi communities
#live stream
How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
More news stories like this | News stories tagged with:
#media companies
#nielsen
Facebook's parent company Meta is telling its U.S. publishing partners that the company will no longer pay for news content that aggregates on Facebook's news tab. Facebook's News Tab and Bulletin newsletters will be put on the back burner as Meta moves forward with investing in AI-based video... Continue reading at AdWeek
[ AdWeek | 2022-07-29 17:11:09 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#news content
#publishing partners
Yang is set to appear in conversation with Karen Wang of the New York Public Library. The live stream is set for Tuesday, August 2 at 1 PM ET. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#register today
#aapi communities
#live stream
Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
More news stories like this | News stories tagged with:
#top line
#linear tv
#nielsen
Cartoonist and comedian Luke Healy (The Con Artists, Americana) and actor Connor Ratliff (Dead Eyes) spoke to one another as part of D+Q Live, a spring event series by the graphic novel publisher Drawn & Quarterly. The conversation revolved around Healy’s new book, The Con Artists, which... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-07 08:53:07 UTC ]
More news stories like this | News stories tagged with:
#life experience
#graphic novel
I sat down with the bestselling author of What Belongs to You and Cleanness, Garth Greenwell last year, after the release of the new anthology of sexy short stories, Kink, which Greenwell co-edited with R.O. Kwon. Since our conversation, which often touched on the importance of queer spaces, an... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-24 08:52:19 UTC ]
More news stories like this | News stories tagged with:
#garth greenwell
#increasing number
#anthology
#bestselling author