The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they convert. Then they can write more articles that drive the business results they want, like subscriptions, event sign-ups or product purchases. In adding conversions, CEO Sachin Kamdar identified an opportunity to appeal beyond Parse.ly’s traditional customer base of digital media brands. While traditional pubs such as Bloomberg, Hearst, Condé Nast and NBC use Parse.ly, so do content-driven brands such as Ladders, WeddingWire, AngelList, Convene, Realtor.com and The Nature Conservancy. Both groups want to track outcomes. As digital media companies shift focus from mass scale to engagement, they want customers that like their brand enough to pay for subscriptions, events and products. And marketers see an opportunity in content that establishes a dialogue with potential customers, especially as costs rise on platforms and the loss of cookies makes it harder to find them around the internet. AdExchanger: Parse.ly just added a conversions tracker. Are you shifting to serve marketers, or staying focused on publishers? Sachin Kamdar: Publishers are good at building audiences, and not so good at transacting them. Marketers have a lot of expertise and tech to get people to convert at the bottom... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
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Nothing gets the work done faster, or makes the word travel further, than having the might of the government behind it or the united action of a group of individuals with shared interests. In the Korean publishing industry, such synergy is evident and has been very effective. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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F+W Media is expanding its verticals with its acquisition of New Track Media, a craft content and commerce company founded in 2006. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
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Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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Hot on the heels of purchasing Blinkbox and Peter Gabriel's WE7, Tesco has purchased Andy McNab's ebook publishers, Mobcast. It seems clear that the British supermarket heavyweight is currently engaged in a phony war with rival Sainsburys, which snapped up Rovi, Global Media Vault and Anobii for... Continue reading at Engadget
[ Engadget | 2012-09-04 00:00:00 UTC ]
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Google said Wednesday that customers can now charge more types of Android content to their cell phone bill, including music, movies, books and apps. Google is partnered with a number of carriers globally, including T-Mobile in the U.S., with Sprint coming soon. Continue reading at AllThingsD
[ AllThingsD | 2012-05-02 00:00:00 UTC ]
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Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
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Barnes & Noble has grown its international content team, as the US bookseller seeks to... Continue reading at The Bookseller
[ The Bookseller | 2012-01-31 00:00:00 UTC ]
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On the heels of Google's two social media announcementsits +1 buttons and more recent Google+the company has just announced the ability to track social engagement and activity in its Analytics package. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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We love a good sale, so we’re stoked to see some great USB flash drive deals on Prime Day 2024. Look no further for the best thumb drive discounts from all the big names in flash memory! I’ve even curated these drives by capacity levels, so you can get exactly the right model for your... Continue reading at PC World
[ PC World | 2024-07-16 07:02:00 UTC ]
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Culture Adrian Aguilera (Mexican, b. 1981) and Betelhem Makonnen (Ethiopian American, b. 1972), untitled (a flag for John Lewis or a green screen placeholder for an America that is yet to be), 2020 (installation view). Printed standard flag fabric,... Continue reading at World Literature Today
[ World Literature Today | 2021-07-15 19:45:53 UTC ]
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A couple weeks after introducing its new iBooks Author app, Apple has clarified legal language about what happens to the books users create with the software. Apple continues to insist that users can only sell electronic books in the iBook format via its iTunes store. But it makes it clear that... Continue reading at AllThingsD
[ AllThingsD | 2012-02-04 00:00:00 UTC ]
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Montreal-based software company Valsoft Corporation has acquired Above the Treeline, Inc., developer of Edelweiss, the digital workflow platform for booksellers and publishers. The move follows Valsoft's majority stake purchase in publishing software Klopotek in August 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-21 05:00:00 UTC ]
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Some nonfiction backlist titles will be used to train artificial intelligence with authors’ permissionPublisher HarperCollins will allow some of its titles to be used to train AI models, with the permission of authors.The company “has reached an agreement with an artificial intelligence... Continue reading at The Guardian
[ The Guardian | 2024-11-19 16:24:59 UTC ]
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Making Love to an Ancient Poem: In Conversation with Arundhathi Subramaniam, by Graziano Krätli Interviews [email protected] Mon, 11/18/2024 - 07:26 In this interview focused on devotional Indian poetry (bhakti), Arundhathi Subramaniam (b. 1973)... Continue reading at World Literature Today
[ World Literature Today | 2024-11-18 13:26:54 UTC ]
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The artificial intelligence firm OpenAI is paying the digital media company Dotdash Meredith a minimum of around $16 million per year to license its content, according to public financial documents from IAC, the parent company of Dotdash Meredith. The figure is a minimum... Continue reading at AdWeek
[ AdWeek | 2024-11-18 09:18:13 UTC ]
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DC will expand its DC Compact Comics line, which republishes “bestselling, new-reader-friendly titles” from the comics giant's backlist in a full-color, 5.5” x 8.5” trim size priced at $9.99, next year, adding 15 more titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-13 05:00:00 UTC ]
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Born in Tehran: A Conversation with Porochista Khakpour, by Shohreh Laici Interviews [email protected] Tue, 11/12/2024 - 09:04 In June 2024 Pantheon published Tehrangeles, Porochista Khakpour’s latest novel (see WLT, Sept. 2024, 73). The novel... Continue reading at World Literature Today
[ World Literature Today | 2024-11-12 15:04:04 UTC ]
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Led by digital audiobooks, sales at HarperCollins rose 4% in the quarter ended September 30 over the comparable period a year ago, and profits jumped 25%. 'Hillbilly Elegy' by J.D. Vance sold 1.5 million copies in the quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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The division of Hachette Book Group will add two new imprints to its portfolio following the promotion of Lara Heimert to president and publisher: Basic Venture, a new business and economics imprint, and Basic Liberty, a new conservative imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-07 05:00:00 UTC ]
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The book retailer plans to open 12 new stores in November as part of its goal of opening 60 outlets this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-06 05:00:00 UTC ]
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