Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell their own ads and take all the money, but in September it quietly updated its terms of service, demanding a 30 percent cut of the ad inventory. Amazon keeps all that money from the inventory it gets, and that has some TV network executives starting to bridle at the new overlords they see rising to replace the old traditional cable companies."This is going to get complicated," says one major network executive, who spoke on condition of anonymity. "Ad revenue was never part of the discussion, and now all of a sudden it is." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-11-20 00:00:00 UTC ]
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This year’s Amazon Prime Day is coming soon, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event, and if you’re a Prime member, you’ll have access to... Continue reading at Engadget
[ Engadget | 2024-06-12 14:55:47 UTC ]
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This year’s Amazon Prime Day is coming soon, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event, and if you’re a Prime member, you’ll have access to... Continue reading at Engadget
[ Engadget | 2024-06-11 14:28:43 UTC ]
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Amazon Prime Day 2024 is coming soon, and if history is any indication, it will bring a swath of discounts on everything from gadgets to clothes to household necessities. If you’re a Prime member, you’ll have access to all of the Amazon Prime Day deals, which is great in theory, but it will... Continue reading at Engadget
[ Engadget | 2024-06-06 19:28:08 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
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One of the best cheap tablets you can buy is getting better. On Thursday morning, Amazon revealed upgraded models of its super-popular Fire 7 and Fire 7 Kids Edition tablets, starting at $50 and $100 respectively.Prices haven’t gone up with these refreshes, but Amazon doubled the amount of... Continue reading at PC World
[ PC World | 2019-05-16 14:33:00 UTC ]
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Vice: Vice Media suspended President Andrew Creighton and Chief Digital Officer Mike Germano as it probes harassment complaints about them, Bloomberg News reports.Out: Patrick Scissons is out as KBS' global chief creative officer, after a year marked by high-profile departures from the agency,... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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Listings magazine, which is the most popular paid-for title in UK, reported an average weekly sale of 1,374,813TV Choice has increased sales to a five-year high of almost 1.4 million, the biggest beneficiary among listings magazines from the demise of Richard Desmond's short-lived TV Pick.H... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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The latest Amazon Fire HD 8, updated last month and starting at $100, is a modest refresh, offering more RAM, a nominally upgraded camera and some new AI features. The general sales pitch, however, remains the same: You get a just-competent tablet for the essentials at a dirt-cheap (and... Continue reading at Engadget
[ Engadget | 2024-11-15 14:19:25 UTC ]
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November is in full swing, which means Black Friday is right around the corner. But the days in which you had to wait for Black Friday proper to get good deals have long been behind us. The holiday shopping season is effectively the entire month of November now, with early Black Friday deals... Continue reading at Engadget
[ Engadget | 2024-11-14 17:34:34 UTC ]
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Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Early... Continue reading at Engadget
[ Engadget | 2024-11-12 15:35:44 UTC ]
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Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Early... Continue reading at Engadget
[ Engadget | 2024-11-10 18:29:06 UTC ]
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You basically have three options for watching live TV at home: Hook up a digital antenna, pay for a cable subscription or sign up for a live TV streaming service. The content you get through a digital antenna is free, but limited to your local broadcast networks (ABC, CBS, Fox, NBC and PBS).... Continue reading at Engadget
[ Engadget | 2024-10-31 09:00:36 UTC ]
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October Prime Day 2024 has given Prime members another opportunity to save one some of our favorite tech and maybe even snag some holiday gifts early and for less. If you checked out Amazon's site yesterday or today, you may have quickly gotten overwhelmed by the volume of deals — we wouldn't... Continue reading at Engadget
[ Engadget | 2024-10-09 23:00:18 UTC ]
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In these final hours of Amazon's October Prime Day sale, we're down to just two Kindle models on sale (or, really available at all) on Amazon's site. Why are there just two active listing for Kindles right now? It's almost certainly because Amazon is going to announce new models soon. We have no... Continue reading at Engadget
[ Engadget | 2024-10-09 22:01:36 UTC ]
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A new Kindle is no doubt on the horizon — the latest model, the Kindle Scribe, came out nearly two years ago. And now that other ereader companies, like Kobo and Boox, have color models, Amazon will no doubt want to catch up. That said, an ereader is, at its heart, a method for reading words on... Continue reading at Engadget
[ Engadget | 2024-10-08 13:33:23 UTC ]
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Sold at half price, the former PM’s apologia of his career has outstripped sales of recent novels by Sally Rooney and Richard OsmanBoris Johnson’s memoir, which is published next week, is already topping the Amazon UK Books Best Sellers list, outselling recently published novels by Sally Rooney... Continue reading at The Guardian
[ The Guardian | 2024-10-04 11:00:09 UTC ]
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Physical books are heavy and given everything else a youngster has to carry around in their backpack, who needs to deal with those as well? An ereader can help to lighten the load and there's a good deal on a kid-friendly option at the minute. Just ahead of the October edition of Prime Day,... Continue reading at Engadget
[ Engadget | 2024-10-02 19:31:31 UTC ]
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