Smart speakers such as the Amazon Echo, Google Home and Apple HomePod are close to becoming ubiquitous consumer products. They are now in nearly 50 million homes and a number of publishers have recognized their potential for some time. Now, there is growing roster of publishers that are getting a crash course in developing engaging content that can take full advantage of a nascent platform that’s wholly unique in media. They're not for podcasting Arguably one of the most ambitious projects in the space over the past year has been Hearst’s twice daily “My Beauty Chat” on Alexa. It’s already launching a second, substantially revised version. “The data we saw coming back from users indicated people were really engaging with the daily tips,” Chris Papaleo, Hearst's executive director of emerging technology, tells Folio:. Among the findings: users were willing to drill deep into the daily tips. Instead of offering a random tip when queried, this iteration of the service lets users choose among skin, makeup and other categories and opting into ever more tips in a given session. A key learning here is that smart speakers need to be seen principally as a service medium and that when the content is useful and relevant, users are willing to thoroughly engage with it. But just as important was Hearst’s deeper understanding on the importance of the context of smart speaker consumption. “In a living room or kitchen it is difficult to listen to long-form content,” says Papaleo. Even... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-07-31 00:00:00 UTC ]
Paul Conley, a publishing vet whose experience runs the gamut from b-to-b to consumer financial journalism, is now editorial director with MyBankTracker.com. In this role, Conley will oversee the news and analysis operations of the site. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-07 00:00:00 UTC ]
More news stories like this |
The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at AdWeek
[ AdWeek | 2012-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#necessarily viewed
#selling point
#horizon media
#founders left
#team monitors
#fans react
#specific characters
#smart strategy
Children's publishers are preparing for changes to legislation that will introduce a raft of... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
More news stories like this |
Orion is publishing an exclusive trilogy of short stories by crime writer R J Ellory, called... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short stories
#crime writer
A non-profit body representing the interests of self-published authors will launch this spring... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-published authors
Six hundred pages of written submissions to the library inquiry being held this week by the... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hundred pages
#library inquiry
HOUSTON, TX - February 6, 2012 - Macari-Healey Publishing Company, LLC, of Golden, Colorado has purchased Community Media of Colorado from ASP Westward. The Houston-based newspaper publisher had owned CMC since 2002. ASP Westward also ope ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-06 00:00:00 UTC ]
More news stories like this |
The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at AdWeek
[ AdWeek | 2012-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#necessarily viewed
#selling point
#horizon media
#founders left
#team monitors
#fans react
#specific characters
#smart strategy
AA Publishing is continuing to acquire narrative travel titles, buying up The Idle Traveller by... Continue reading at The Bookseller
[ The Bookseller | 2012-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#aa publishing
#idle traveller
France is claiming a world first with its imminent adoption of a new law that lays down the rules... Continue reading at The Bookseller
[ The Bookseller | 2012-02-03 00:00:00 UTC ]
More news stories like this |
Founded in 2002 by the husband and wife team of Robert Lasner and Elizabeth Clementson, Brooklyn independent Ig Publishing is celebrating its 10th anniversary against all the odds. The house debuted with For Fuck’s Sake, a novel by Lasner, which did so well at the time, Lassner said, “We both... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#10th anniversary
Independent publishers have welcomed the launch of Apple’s iBooks Author self-publishing... Continue reading at The Bookseller
[ The Bookseller | 2012-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent publishers
Infinitas Learning, the UK subsidiary of academic publisher Nelson Thornes, has acquired academic... Continue reading at The Bookseller
[ The Bookseller | 2012-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#infinitas learning
Keeping pace with the dramatic changes on the smartphone and tablet front is no small feat for any publisher, but doing so presents a particular challenge for smaller companies without a safety net of funds for experimentation with platforms that are at once in their infancy and yet increasingly... Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small feat
#medium-sized publishers
#keeping pace
#safety net
Octopus has appointed Richard Milbank, previously non-fiction publishing director at Atlantic... Continue reading at The Bookseller
[ The Bookseller | 2012-01-25 00:00:00 UTC ]
More news stories like this |
Facebook may be the biggest social network on the planet, but social ad targeting firm 33Across says it now has the distinction of managing the world’s largest social and interest graph. The company was set to announce today that it has acquired San Francisco-based publishing sharing tool Tynt,... Continue reading at AdWeek
[ AdWeek | 2012-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coming months
#senior analyst
#forrester research
Publishers may be falling out of love with apps, but they need to fall in love with their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-24 00:00:00 UTC ]
More news stories like this |
Cornerstone marketing director Claire Round will leave the company to join HarperCollins as the... Continue reading at The Bookseller
[ The Bookseller | 2012-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#associate publisher
#join harpercollins
HarperCollins group digital director David Roth-Ey has been appointed executive publisher of 4th... Continue reading at The Bookseller
[ The Bookseller | 2012-01-24 00:00:00 UTC ]
More news stories like this |
Polar Mobile, a digital media platform provider that builds apps for some of the biggest media companies, today announced it has secured an additional $6 million in funding. The new round, led by growth equity firm Georgian Partners, joins more than ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#today announced