Smart speakers such as the Amazon Echo, Google Home and Apple HomePod are close to becoming ubiquitous consumer products. They are now in nearly 50 million homes and a number of publishers have recognized their potential for some time. Now, there is growing roster of publishers that are getting a crash course in developing engaging content that can take full advantage of a nascent platform that’s wholly unique in media. They're not for podcasting Arguably one of the most ambitious projects in the space over the past year has been Hearst’s twice daily “My Beauty Chat” on Alexa. It’s already launching a second, substantially revised version. “The data we saw coming back from users indicated people were really engaging with the daily tips,” Chris Papaleo, Hearst's executive director of emerging technology, tells Folio:. Among the findings: users were willing to drill deep into the daily tips. Instead of offering a random tip when queried, this iteration of the service lets users choose among skin, makeup and other categories and opting into ever more tips in a given session. A key learning here is that smart speakers need to be seen principally as a service medium and that when the content is useful and relevant, users are willing to thoroughly engage with it. But just as important was Hearst’s deeper understanding on the importance of the context of smart speaker consumption. “In a living room or kitchen it is difficult to listen to long-form content,” says Papaleo. Even... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-07-31 00:00:00 UTC ]
As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller
[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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Picador has acquired a debut novel, Ten Things I’ve Learnt About Love, after editorial... Continue reading at The Bookseller
[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Publishers need to place a greater emphasis in getting their backlist titles published digitally... Continue reading at The Bookseller
[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Inkling has a new tool for publishing complex ebooks, ideal for educational publishers seeking more than what iBooks Author allows. Continue reading at PC World
[ PC World | 2012-02-15 00:00:00 UTC ]
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Cornerstone has promoted Stephanie Sweeney to Windmill publishing director, effective immediately... Continue reading at The Bookseller
[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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An international alliance of publishers, including Cambridge University Press, Elsevier and... Continue reading at The Bookseller
[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Bestselling author Rosamund Lupton has hailed self-published authors at an event to mark half a... Continue reading at The Bookseller
[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Melville, NY, February 14, 2012 – Newsday has been recognized by the New York News Publishers Association with three Awards for Excellence for its superior journalism. Award winners will be honored at a reception in Albany on Wednesday, Apr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
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Authors including Peter James and Helen Rappaport have joined a launch line-up of public figures... Continue reading at The Bookseller
[ The Bookseller | 2012-02-14 00:00:00 UTC ]
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Penguin drops over-the-air downloads; now only Random House gives libraries unrestricted access to purchase and loan ebooks. Continue reading at PC World
[ PC World | 2012-02-13 00:00:00 UTC ]
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Future is encouraging media agencies to probe the numbers its magazine publishing rivals are claiming for their tablet editions, as part of an "educational" initiative to grow the tablet advertising market. Continue reading at Media Week
[ Media Week | 2012-02-13 00:00:00 UTC ]
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Hearst Magazines UK has appointed David Parker as publisher of Prima, replacing Steven Seaton, who is joining Immediate Media as managing director of its London specialist division. Continue reading at Media Week
[ Media Week | 2012-02-13 00:00:00 UTC ]
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The Works is heralding a revived "commitment to books" after appointing a new c.e.o.... Continue reading at The Bookseller
[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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Hodder & Stoughton has acquired the memoirs of Sam Pivnik, one of the few living British... Continue reading at The Bookseller
[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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Billionaire Gina Rinehart recently invested $146 million in Fairfax Media, the publisher of the Sydney Morning Herald and the Financial Review . Known as the "Iron Lady," Rinehart is the heir of mining magnate Lang Hancock and is believ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-10 00:00:00 UTC ]
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Jonathan Cape will publish the unfinished novel The Hanging Garden by Australian author Patrick... Continue reading at The Bookseller
[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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Self-published crime writer Kerry Wilkinson claimed the top spot in the UK Kindle bestseller... Continue reading at The Bookseller
[ The Bookseller | 2012-02-08 00:00:00 UTC ]
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BOULDER - The Boulder-based publisher of the Daily Camera will lay off 17 advertising design and production employees in an outsourcing move, the newspaper reported Wednesday, Jan. 8. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-08 00:00:00 UTC ]
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Falmouth, ME (February 8, 2012) — CelsiusTechnology Group, a leader in open platform, multichannel publishing solutions for the print media industry, today announced its plans for the New England Newspaper & Press Association (NEN ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-08 00:00:00 UTC ]
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Paul Conley, a publishing vet whose experience runs the gamut from b-to-b to consumer financial journalism, is now editorial director with MyBankTracker.com. In this role, Conley will oversee the news and analysis operations of the site. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-07 00:00:00 UTC ]
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