Ahead of Peacock streaming launch, NBCUniversal remains in stealth mode

When speaking to the investor community for the first time about Peacock, Steve Burke didn’t exactly fling open the metaphorical kimono. In response to analysts’ queries about the nascent streaming service, the NBCUniversal CEO said his team is keeping details about the pricing and promotion of Peacock on a need-to-know basis. Rather than engage in the sort of preliminary hooting and hollering that have colored the build-up of the Disney+ and WarnerMedia apps, NBCU will instead “remain pretty quiet until a month or two before launch, for competitive reasons,” Burke said during Comcast’s third-quarter earnings call. Although Burke would like to keep the promotional fires banked for the near-term, he said he’s not at all surprised by the intensity that has attended the linear TV industry’s shift to streaming.  “You’ve got the three biggest media companies—Disney, Time Warner [actually now known as WarnerMedia] and NBCUniversal—all launching streaming platforms and this is a moment in time and a lot of people are being very, very aggressive about it,” Burke said, before adding that he imagines that the signal-to-noise ratio will continue to degrade as the first wave of new services crashes down on the marketplace. “At some point there will be an inevitable slowing down and shakeout and the market will get a little more rational,” Burke said. “But I think it’s a moment in time and consumers are making their choices of apps and viewing habits and you want to be aggressive... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-24 19:47:42 UTC ]
News tagged with: #universal pictures #dreamworks animation #amy poehler #nick offerman #year-ago period #time warner

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M.T. Anderson’s Feed Remains Frustratingly Prescient

Twenty years after publication, the YA novel is the century’s most relevant dystopia—and that’s not even the most interesting thing about it. Continue reading at Wired

[ Wired | 2022-08-25 13:00:00 UTC ]
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The Morning After: Streaming overtakes cable TV for the first time

Did you know streaming TV was the future? Nielsen data shows streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services — slightly more than the 34.4 percent for cable.Breaking it down further, Netflix had... Continue reading at Engadget

[ Engadget | 2022-08-19 11:15:00 UTC ]
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Schiffer Launches Craft-Focused Imprint

The Schiffer Craft imprint will launch in fall 2023, publishing approximately 25 crafting titles per season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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HBO Max is removing 36 shows ahead of Discovery+ merger

The union of HBO Max and Discovery+ is already causing pain through layoffs, and now the move is affecting some shows. Warner Bros. Discovery has confirmed to Variety that it's removing 36 titles from HBO Max as soon as this week while it prepares for the Discovery+ platform merger. Most of the... Continue reading at Engadget

[ Engadget | 2022-08-18 20:30:29 UTC ]
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Streaming viewership surpasses cable TV for the first time in the US

It was seemingly just a matter of time before streaming overtook at least one form of conventional TV, and now that moment has arrived. Nielsen data indicates that streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on... Continue reading at Engadget

[ Engadget | 2022-08-18 16:44:57 UTC ]
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Streaming TV surpasses cable viewing for the first time, Nielsen reports

July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at Advertising Age

[ Advertising Age | 2022-08-18 14:23:15 UTC ]
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U.K.'s Gardners Launches U.S. Wholesale Company

The Little Group, the parent company of Gardners, the U.K.’s largest book wholesale and book distribution company, has launched Gardners US. The new distribution company is based in Florida and offers 200,000 titles for U.S. delivery within 3-5 days. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-07 04:00:00 UTC ]
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Trinity University Press Launches Two New Imprints

Trinity University Press has launched two new imprints: Tinta Books, which will focus on the culture, history and current affairs of Mexico and Mexican American life, and Terra Firma, about nature and the environment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-03 04:00:00 UTC ]
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In Final Briefs, DOJ, PRH Flesh Out Arguments Ahead of Trial

Attorneys for both parties filed a host of final briefs on July 22, including their individual pre-trial statements and briefs on a handful of lingering (but potentially significant) evidentiary question likely to be settled early this week. Oral arguments in the case are set to begin on August 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-24 04:00:00 UTC ]
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Morning Brew Tops $36 Million First-Half Revenue and Launches Its 10th Newsletter

The business news publisher Morning Brew, an Axel Springer property, launched its 10th newsletter Monday morning, a product called CFO Brew that aims to reach readers in strategic and corporate finance. The publisher has grown rapidly since selling a majority stake to Insider in October 2020... Continue reading at AdWeek

[ AdWeek | 2022-07-12 10:01:54 UTC ]
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Authors for Abortion Access Launch Auction

The auction, running July 12–26, will benefit two grassroots abortion funds and includes donated items from Neil Gaiman, Chloe Gong, and V.E. Schwab. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-11 04:00:00 UTC ]
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The best Amazon device bundle sales ahead of Prime Day

It's no secret that Amazon devices are some of the best things to buy on Prime Day. Amazon usually discounts most of its gadgets to record-low prices for the two-day shopping event, but Prime members can take advantage of great sales now. In addition to bringing devices like the Echo Dot and the... Continue reading at Engadget

[ Engadget | 2022-07-09 13:30:14 UTC ]
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S&S Launches Banned Books Promotion for Bookstores

In response to growing book censorship, Simon & Schuster has launched a “Read banned books!” promotion that provides information on challenged titles, in-store displays, and social media materials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-30 04:00:00 UTC ]
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Forefront Books, FDFI Launch Frederick Douglass Books

Forefront Books has partnered with the Frederick Douglass Family Initiatives (FDFI) to launch a new joint publishing imprint in an effort "to establish a pathway for Black and Brown authors to write and publish a professional book with distribution into traditional retailers." Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-15 04:00:00 UTC ]
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Zando, Crooked Media Launch New Imprint

Zando has partnered with Crooked Media, the progressive media company founded in 2017 by former Barack Obama administration officials Jon Favreau, Jon Lovett, and Tommy Vietor, on a new books imprint, which has acquired a new novel by Lydia Kiesling. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-14 04:00:00 UTC ]
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Mila Kunis and Sharad Devarajan Launch Web3-Based Fantasy Universe and Media Company

Today, actress, producer and Web3 innovator, Mila Kunis and media entrepreneur and superhero creator, Sharad Devarajan announce the launch of a multi-platform global entertainment universe, Armored Kingdom Media, Inc. Co-founded by technologist Lindsey McInerney and producer and actress Lisa... Continue reading at AdWeek

[ AdWeek | 2022-06-10 15:35:00 UTC ]
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Xbox Game Pass will soon let you stream games you’ve already bought

Microsoft has a lot of news for Xbox owners and Game Pass fans this morning. In an announcement post, the company shared its plans to expand the Xbox app directly to Samsung smart TVs, opening up the streaming platform to players in Argentina and New Zealand. There are also some new... Continue reading at PC World

[ PC World | 2022-06-09 14:47:28 UTC ]
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Conservative Group Launches “Hide the Pride” to Remove Books From Library Pride Displays

The movement intends to "empty libraries of LGBTQ content aimed at kids" by checking out and hiding all LGBTQ books on library displays. Continue reading at Book Riot

[ Book Riot | 2022-06-06 13:35:02 UTC ]
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Seven Seas Staff Launches Effort to Form Union

Staff at independent manga publisher Seven Seas Entertainment have announced plans to seek to form a union in affiliation with the Communications Workers of America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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Deborah James’s second and final book tops Amazon chart ahead of publication

The columnist and podcaster’s How to Live When You Could Be Dead is out in August heads the bestsellers listPre-orders of Deborah James’s second book have soared within days of it becoming available. The podcast host’s memoir-cum-self-help volume is topping the Amazon UK bestsellers list, ahead... Continue reading at The Guardian

[ The Guardian | 2022-05-19 11:47:24 UTC ]
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