When speaking to the investor community for the first time about Peacock, Steve Burke didn’t exactly fling open the metaphorical kimono. In response to analysts’ queries about the nascent streaming service, the NBCUniversal CEO said his team is keeping details about the pricing and promotion of Peacock on a need-to-know basis. Rather than engage in the sort of preliminary hooting and hollering that have colored the build-up of the Disney+ and WarnerMedia apps, NBCU will instead “remain pretty quiet until a month or two before launch, for competitive reasons,” Burke said during Comcast’s third-quarter earnings call. Although Burke would like to keep the promotional fires banked for the near-term, he said he’s not at all surprised by the intensity that has attended the linear TV industry’s shift to streaming. “You’ve got the three biggest media companies—Disney, Time Warner [actually now known as WarnerMedia] and NBCUniversal—all launching streaming platforms and this is a moment in time and a lot of people are being very, very aggressive about it,” Burke said, before adding that he imagines that the signal-to-noise ratio will continue to degrade as the first wave of new services crashes down on the marketplace. “At some point there will be an inevitable slowing down and shakeout and the market will get a little more rational,” Burke said. “But I think it’s a moment in time and consumers are making their choices of apps and viewing habits and you want to be aggressive... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-24 19:47:42 UTC ]
Mashable is exploring strategic options including the sale of all or part of the online media company, according to people with knowledge of the matter.Mashable, founded in 2005, may draw interest from buyers in Europe and the U.S., said one of the people, who asked not to be identified... Continue reading at Advertising Age
[ Advertising Age | 2017-08-16 00:00:00 UTC ]
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DreamWorks Animation, the company behind the highly successful film franchise for Cressida Cowell's How to Train Your Dragon series, has now acquired all adaptation rights to Cowell's forthcoming fantasy adventure series The Wizards of Once. Continue reading at The Bookseller
[ The Bookseller | 2017-04-01 00:00:00 UTC ]
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Actors and producers Megan Mullally and Nick Offerman have acquired the movie rights to Lincoln In The Bardo by George Saunders. Continue reading at The Bookseller
[ The Bookseller | 2017-03-25 00:00:00 UTC ]
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Julianne Moore, Nick Offerman, and Jeff Tweedy were among the huge cast who helped record the audiobook. Plus other audiobook news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-10 00:00:00 UTC ]
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Media ownership is being overhauled as companies try to figure out their place in a world where 85 percent of digital dollars are going to two companies: Facebook and Google. The platform giants' dominance were factors in AT&T's $85 billion bid for Time Warner and other mega deals that were... Continue reading at Digiday
[ Digiday | 2016-12-28 00:00:00 UTC ]
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Shares of AT&T Inc. and Time Warner Inc. were down Monday as investors didn’t appear thrilled by the proposed mega-merger announced over the weekend. In response to the $84.5-billion deal, Moody’s Investor Service said Monday it had placed AT&T’s credit rating on review for a possible... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-25 00:00:00 UTC ]
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Republican presidential nominee Donald Trump said Saturday that his administration would seek to block a massive media merger between AT&T and Time Warner Inc. if he is elected president. The deal, which appears to be imminent, would turn telephone giant AT&T, a company already valued at... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-22 00:00:00 UTC ]
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Campaign 2016 updates: Donald Trump says Donald Trump says women accusing him 'will be sued after the election is over' Oct. 22, 2016, 11:42 a.m. Donald Trump hits the campaign trail in Gettysburg, Pa., while Hillary Clinton is in Philadelphia. Trump says of women accusers will be sued after the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-22 00:00:00 UTC ]
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IglooBooks, part of Bonnier Publishing, will publish a series of books to accompany the upcoming "Trolls" film from DreamWorks Animation next month. Continue reading at The Bookseller
[ The Bookseller | 2016-08-24 00:00:00 UTC ]
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Scholastic UK is set to publish two novels based on the Dreamworks animation "Trolls", which will be released in cinemas on 21st October. Continue reading at The Bookseller
[ The Bookseller | 2016-08-02 00:00:00 UTC ]
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BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled... Continue reading at AdWeek
[ AdWeek | 2016-03-13 00:00:00 UTC ]
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Little, Brown Books for Young Readers has secured the publishing rights for DreamWorks Animation's Netflix-exclusive TV show, 'Dinotrux.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-21 00:00:00 UTC ]
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The convention’s throngs of teenagers prove there’s still an appetite for reading, raising spirits of publishers who are starting to realize the importance of fandomLast Saturday and Sunday at the Javits Center, on the far western edge of Manhattan, the newly popular book lovers’ convention,... Continue reading at The Guardian
[ The Guardian | 2015-06-02 00:00:00 UTC ]
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Join Nick Offerman in the Special Events Hall today in an hour of conversation, music, and muckraking as he presents his new book, "Gumption: Relighting the Torch of Freedom with America’s Gutsiest Troublemakers." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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The $4.4bn purchase by the US telecoms giant will help overcome the ad industry’s biggest problem Verizon buying AOL wasn’t the last deal we in agency land ever expected, but to most it’s come as a bit of a shock. It feels to me more like Apple buying Beats, than Comcast trying to merge with... Continue reading at The Guardian
[ The Guardian | 2015-05-14 00:00:00 UTC ]
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As Facebook looks to turn itself into a bona fide video platform, it's tightening its rules on what publishers can and cannot post. Clips with ads not sold by Facebook are not allowed, something NBC learned the hard way today. Yesterday afternoon, NBC posted a three-minute video from the latest... Continue reading at AdWeek
[ AdWeek | 2015-05-12 00:00:00 UTC ]
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'Yes' was released almost six months ago but it's still holding steady on multiple bestseller lists. Poehler starred on the NBC sitcom 'Parks and Recreation' as well as 'Saturday Night Live' and films such as 'Anchorman 2' and 'The Secret World of Arrietty.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-03 00:00:00 UTC ]
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'Yes' was released almost six months ago but it's still holding steady on multiple bestseller lists. Poehler starred on the NBC sitcom 'Parks and Recreation' as well as 'Saturday Night Live' and films such as 'Anchorman 2' and 'The Secret World of Arrietty.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-03 00:00:00 UTC ]
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From DreamWorks Animation and 20th Century Fox comes 'Home,' a feature-length film adaptation of Adam Rex's 'The True Meaning of Smekday.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-17 00:00:00 UTC ]
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Don't expect Time Inc. to merge with any of its magazine rivals soon.Time Inc. CEO Joe Ripp told investors Thursday that no mergers would happen until at least June 2016, which is the two-year anniversary of Time Inc. spinning off from Time Warner."The safest thing is to wait two years," he... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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