Ahead of Peacock streaming launch, NBCUniversal remains in stealth mode

When speaking to the investor community for the first time about Peacock, Steve Burke didn’t exactly fling open the metaphorical kimono. In response to analysts’ queries about the nascent streaming service, the NBCUniversal CEO said his team is keeping details about the pricing and promotion of Peacock on a need-to-know basis. Rather than engage in the sort of preliminary hooting and hollering that have colored the build-up of the Disney+ and WarnerMedia apps, NBCU will instead “remain pretty quiet until a month or two before launch, for competitive reasons,” Burke said during Comcast’s third-quarter earnings call. Although Burke would like to keep the promotional fires banked for the near-term, he said he’s not at all surprised by the intensity that has attended the linear TV industry’s shift to streaming.  “You’ve got the three biggest media companies—Disney, Time Warner [actually now known as WarnerMedia] and NBCUniversal—all launching streaming platforms and this is a moment in time and a lot of people are being very, very aggressive about it,” Burke said, before adding that he imagines that the signal-to-noise ratio will continue to degrade as the first wave of new services crashes down on the marketplace. “At some point there will be an inevitable slowing down and shakeout and the market will get a little more rational,” Burke said. “But I think it’s a moment in time and consumers are making their choices of apps and viewing habits and you want to be aggressive... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-24 19:47:42 UTC ]

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Warner Bros. appoints its first woman CEO

AT&T Inc. named Ann Sarnoff as the first woman to lead Warner Bros., filling a key vacancy created by the departure of Kevin Tsujihara following a sex scandal. Sarnoff is currently president of BBC Studios America and has more than 30 years of business and media experience, AT&T’s... Continue reading at Advertising Age

[ Advertising Age | 2019-06-24 21:32:18 UTC ]
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Universal options film rights to Jojo Moyes' latest

Universal Pictures has reportedly optioned the film rights to author Jojo Moyes' forthcoming novel The Giver of Stars (Michael Joseph), with director Ol Parker of the "Mamma Mia!" sequel. Continue reading at The Bookseller

[ The Bookseller | 2019-06-24 14:37:21 UTC ]
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AT&T casts sponsorship spell over new 'Harry Potter: Wizards Unite' game

AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age

[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Jon Werther Is Out at Meredith After 3 Years as President | People on the Move

[caption id="attachment_160093" align="alignright" width="150"] Jon Werther[/caption] National Media Group president Jon Werther is out at Meredith Corp. after seven years with the company, effective immediately. In a statement from president and CEO Tom Harty, he said that there aren’t any... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-12 20:33:28 UTC ]
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Universal options B B Alston’s Bologna hit

Universal Pictures has optioned the rights to BB Alston’s Amari and the Night Brothers, which was sold to Egmont in the UK after a seven-publisher auction during the Bologna Children’s Book Fair. Continue reading at The Bookseller

[ The Bookseller | 2019-05-30 09:47:24 UTC ]
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AT&T raises DirecTV Now prices, making chumps of those who backed Time Warner merger

From the day in 2016 when AT&T announced its $85.4-billion merger with Time Warner, through three years of antitrust wrangling over the deal, the big telecommunications company promised that it would mean lower prices and more choices for consumers. Now AT&T has a message for everyone... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-19 00:00:00 UTC ]
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AT&T's WarnerMedia takes big swing with golf's match of the century

When AT&T announced in August that it had acquired the rights to a pay-per-view golf duel between Tiger Woods and Phil Mickelson on Thanksgiving weekend, its rechristened entertainment divisionWarnerMediafaced a challenge: how to create a golf event that would appeal beyond the sport's... Continue reading at Advertising Age

[ Advertising Age | 2018-11-21 00:00:00 UTC ]
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AAP Opens 2019 PROSE Awards to Entries; National Book Awards Host Is Nick Offerman

The Association of American Publishers' PROSE Awards for scholarly and professional books will be named in February. The National Book Awards winners ceremony is on November 14. The post AAP Opens 2019 PROSE Awards to Entries; National Book Awards Host Is Nick Offerman appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-26 00:00:00 UTC ]
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Another 'walled garden?' Here's what AT&T acquisition of AppNexus means

AT&T is acquiring ad tech platform AppNexus, with plans to integrate it into its advertising and analytics unit, the company said Monday. The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook.AppNexus, which has been... Continue reading at Advertising Age

[ Advertising Age | 2018-06-25 00:00:00 UTC ]
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AT&T completes purchase of Time Warner, ushering in new era for Warner Bros., CNN and HBO

Time Warner Inc. is no more. Late Thursday, AT&T Inc. announced that it completed its $85-billion acquisition of Time Warner Inc., just two days after a federal judge in Washington gave the deal the green light. AT&T wasted little time consolidating its hard-fought prize — a blockbuster... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-06-15 00:00:00 UTC ]
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Justice Department makes final plea to judge to halt AT&T's proposed purchase of Time Warner or significantly scale it back

The government on Monday made its final plea to a federal judge to block AT&T Inc.’s $85.4-billion purchase of Time Warner Inc. or order it significantly scaled back, arguing that the combined company would be so powerful it would hinder competition and raise pay TV prices for consumers.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-04-30 00:00:00 UTC ]
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Time Warner CEO Jeff Bewkes calls government antitrust allegations 'ridiculous'

Time Warner Inc.’s chief executive testified Wednesday that the government’s assertions that AT&T Inc. wanted to buy the company to use its programming as leverage over distributors “makes no sense” because it would limit viewership. “I think it’s ridiculous. It’s not how this works,” Jeff... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-04-18 00:00:00 UTC ]
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Who wore it best? Take your pick of Zuckerberg-as-Gulliver covers

Citizens of Lilliput, unite! We must subdue the evil Gulliverer, Zuckerberg!Variety's just-released cover story doesn't exactly say that, but that's the subtext of the trade magazine's "Gulliver's Travels"-inspired cover illustration (above right). In his piece headlined "Facebook Under Fire:... Continue reading at Advertising Age

[ Advertising Age | 2018-04-03 00:00:00 UTC ]
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AT&T wants to buy Time Warner to 'weaponize' its content, government says at start of antitrust trial

The biggest U.S. antitrust case of this century kicked into high gear on Thursday as a government lawyer warned that AT&T Inc. wants to buy media giant Time Warner Inc. to “weaponize” its must-have content — a move that would raise prices for consumers and hinder innovation. “Time Warner... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-23 00:00:00 UTC ]
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HarperAudio Goes Retro with New Vinyl Audiobook Series

Following successful vinyl record releases by Amy Poehler and others, HarperAudio plans to produce a series of spoken word vinyl audiobook titles (with accompanying digital editions) in 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-18 00:00:00 UTC ]
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Justice Department sues to block AT&T's purchase of Time Warner, which vows a fight

The U.S. Department of Justice has sued to block AT&T’s proposed $85-billion purchase of Time Warner Inc. — one of the largest media mergers in American history — arguing that a bulked-up AT&T would stifle competition and lead to higher prices for consumers. “This merger would greatly... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-11-21 00:00:00 UTC ]
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AT&T 'uncertain' when its purchase of Time Warner will close — CNN could be the sticking point

AT&T’s proposed $85-billion purchase of Time Warner Inc., which owns CNN, HBO and Warner Bros. studios, is encountering resistance from the U.S. Department of Justice. For months, the Dallas telecommunications giant has been confidently predicting that it would finalize the takeover of Time... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-11-09 00:00:00 UTC ]
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With consent from Brazil, AT&T has only one regulatory hurdle left before it can gobble Time Warner

Telecommunications giant AT&T has secured the blessing of Brazilian regulators for its $85-billion takeover of Time Warner Inc., moving the blockbuster deal closer to the finish line. The Dallas phone company on Wednesday said Brazil’s antitrust authority, the Conselho Administrativo de... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-10-19 00:00:00 UTC ]
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AT&T chief says CNN coverage of Trump should not be an obstacle in merger review

AT&T Chief Executive Randall Stephenson indicated that President Trump’s tensions with CNN should not factor into the federal government’s blessing of AT&T’s proposed $85-billion purchase of Time Warner Inc., which owns the cable news network. “I don’t know what the relevance is of CNN... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-10-05 00:00:00 UTC ]
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