When speaking to the investor community for the first time about Peacock, Steve Burke didn’t exactly fling open the metaphorical kimono. In response to analysts’ queries about the nascent streaming service, the NBCUniversal CEO said his team is keeping details about the pricing and promotion of Peacock on a need-to-know basis. Rather than engage in the sort of preliminary hooting and hollering that have colored the build-up of the Disney+ and WarnerMedia apps, NBCU will instead “remain pretty quiet until a month or two before launch, for competitive reasons,” Burke said during Comcast’s third-quarter earnings call. Although Burke would like to keep the promotional fires banked for the near-term, he said he’s not at all surprised by the intensity that has attended the linear TV industry’s shift to streaming. “You’ve got the three biggest media companies—Disney, Time Warner [actually now known as WarnerMedia] and NBCUniversal—all launching streaming platforms and this is a moment in time and a lot of people are being very, very aggressive about it,” Burke said, before adding that he imagines that the signal-to-noise ratio will continue to degrade as the first wave of new services crashes down on the marketplace. “At some point there will be an inevitable slowing down and shakeout and the market will get a little more rational,” Burke said. “But I think it’s a moment in time and consumers are making their choices of apps and viewing habits and you want to be aggressive... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-24 19:47:42 UTC ]
News tagged with:
#universal pictures
#dreamworks animation
#amy poehler
#nick offerman
#year-ago period
#time warner
When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular platform
#strategic alliance
#connected tv
#nielsen
Urban Ministries, Inc. and HarperCollins Christian Publishing are extending their publishing and distribution partnership into a subscription-based digital platform, UrbanFaithStudy.com, which features sermons and other content by prominent Black pastors and authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#black voices
#distribution partnership
#harpercollins
Scribe UK publisher and m.d. Sarah Braybrooke is to join Bonnier Books UK, becoming the publishing director of a new non-fiction imprint. Her departure sees Molly Slight, Adam Howard and Aoife Datta all promoted at Scribe, with Slight appointed publisher at the firm. Continue reading at The Bookseller
[ The Bookseller | 2022-01-31 18:30:02 UTC ]
More news stories like this | News stories tagged with:
#non-fiction imprint
#publishing director
#bonnier
Arts Council England (ACE) has partnered with groups across the country to launch the Green Libraries programme to help libraries address their environmental impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-27 00:42:39 UTC ]
More news stories like this | News stories tagged with:
#environmental impact
#libraries
Independent press Scratch Books, "dedicated to the art of the short story", is to launch in London in March, kicking off with an event featuring authors including Irenosen Okojie and Sarah Hall. Continue reading at The Bookseller
[ The Bookseller | 2022-01-24 22:49:58 UTC ]
More news stories like this | News stories tagged with:
#short story
#short stories
Children’s books website ReadingZone has launched a competition for children and young people to create a picture book for World Book Day, judged by author and illustrator Sarah McIntyre. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 20:56:16 UTC ]
More news stories like this | News stories tagged with:
#picture book
#world book
Paul Bogaards, who resigned at the end of 2021 as executive v-p and deputy publisher at Knopf after a long career, has started Bogaards Public Relations LLC. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#paul bogaards
#executive v-
#deputy publisher
#long career
John Murray’s new literary crime and thriller imprint is launching with a line-up of authors including Mick Herron, Frankie Boyle and Kaoru Takamura, among others. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 00:15:20 UTC ]
More news stories like this | News stories tagged with:
#frankie boyle
#john murray
#thriller imprint
#kaoru takamura
Manchester University Press (MUP) has launched an audiobook pilot programme, following claims students with 'screen fatigue' are increasingly turning to the format. Continue reading at The Bookseller
[ The Bookseller | 2022-01-13 00:08:43 UTC ]
More news stories like this | News stories tagged with:
#screen fatigue
#increasingly turning
#audiobook
Roxane Gay is launching a new one-year fellowship programme which will see her support three aspiring writers. Continue reading at The Bookseller
[ The Bookseller | 2022-01-12 16:04:26 UTC ]
More news stories like this | News stories tagged with:
#aspiring writers
#roxane gay
Publishers are increasingly acquiring books from influencers on TikTok and using "BookTokkers" to promote new works, but while the platform is clearly booming, many are still uncertain how best to use it and cracking its algorithm to boost sales remains a mystery to even the most savvy users. Continue reading at The Bookseller
[ The Bookseller | 2022-01-10 11:50:25 UTC ]
More news stories like this | News stories tagged with:
#savvy users
Oneworld editor and former Guardian journalist Richard Lea is heading a new web-based short fiction journal, Fictionable, which is aiming to raise £15,000 in the next month on Kickstarter. Continue reading at The Bookseller
[ The Bookseller | 2022-01-09 17:09:42 UTC ]
More news stories like this |
Publishing bosses and influencers from across the trade share their predictions and expectations for the year ahead, with environmental progress and diversity strongly prioritised across the board. Continue reading at The Bookseller
[ The Bookseller | 2022-01-08 14:43:20 UTC ]
More news stories like this | News stories tagged with:
#industry leaders
#lies ahead
#year ahead
#environmental progress
Books and culture PR agency ed public relations has launched a series of free online "salons" to demystify the role publicists play within the industry. Continue reading at The Bookseller
[ The Bookseller | 2022-01-08 13:28:05 UTC ]
More news stories like this | News stories tagged with:
#free online
Audiobook giant RBmedia has acquired leading German publisher ABOD and is making it's first foray into the German-language market under the new brand RBmedia Verlag. Continue reading at The Bookseller
[ The Bookseller | 2022-01-05 13:45:12 UTC ]
More news stories like this | News stories tagged with:
#german publisher
#audiobook
Author Diana Janney and her husband Alistair Henry are launching an independent press focusing on novels and non-fiction books that make readers "think and reflect". Continue reading at The Bookseller
[ The Bookseller | 2022-01-04 02:57:04 UTC ]
More news stories like this | News stories tagged with:
#non-fiction books
A new writing award, the Cheshire Novel Prize, launches featuring judges such as Juliet Mushens and feedback guaranteed for every entry. Continue reading at The Bookseller
[ The Bookseller | 2021-12-30 17:30:13 UTC ]
More news stories like this | News stories tagged with:
#prize launches
#writing award
#juliet mushens
A crowdfunder to save London’s New Beacon Books has raised more than £5,000 within hours of launching. Continue reading at The Bookseller
[ The Bookseller | 2021-12-30 15:27:20 UTC ]
More news stories like this | News stories tagged with:
#beacon books
Booksellers Association managing director Meryl Halls says she is "enormously proud" of what booksellers have achieved this year but has raised concerns about "another unsettling stretch" with the emergence of the Omicron variant of Covid-19, concerns about inflation and continued issues with... Continue reading at The Bookseller
[ The Bookseller | 2021-12-23 04:11:09 UTC ]
More news stories like this | News stories tagged with:
#raised concerns
#enormously proud
#challenges ahead
#omicron variant
#booksellers association
The Bookseller is inviting independent bookshops across the UK and Ireland to complete its annual Christmas trading survey. Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 17:57:32 UTC ]
More news stories like this | News stories tagged with:
#bookseller