If it hadn't come two days later, we would have definitely suspected an April Fool's joke when the news hit that Accenture Interactive swallowed up Droga5. In a business where people (thankfully) do a lot of tongue wagging, this tripped off an avalanche of calls and emails proffering pundits to discuss just what this means for advertising. It is a tipping point for the ad world as we know it? Will it cause a ripple effect of other acquisitions? Are creatives dusting off their resumes? Is it one for the advertising history books? All good questions. We report. You decide. Turning over a new leaf They say every copywriter has a book in them. We can assure you that there is at least a first chapter in Susan Credle, FCB Global Chief Creative Officer; Paul Nagy, chief creative officer VMLY&R, Sydney and Tom Christmann, partner and CEO at DiMassimo Goldstein. This trio is among more than a dozen ad world luminaries who are contributing first chapters of their unfinished novels to a project from Miami Ad School and Grey Canada. A printed copy of the book can be purchased for $20 and a digital copy is $10. Proceeds go the Miami Ad School. A pre-order link is here. Westward ho! Fun fact: The state motto of Oregon is "she flies with her own wings" and a new series of Travel Oregon spots seems to prove that true. The fantastical animated commercial, from hometown agency Wieden & Kennedy, Portland, continues the "Only slightly exaggerated" theme begun last spring. It features... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-06 00:00:00 UTC ]
When I encounter the question “are you a Witch?” my first response is always, “who is asking, and why?” Perhaps there never has been a more loaded noun in the English language. Depending on who is asking, it can be a compliment. Or preamble to torture. Despite its crowded dictionary entry,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-31 08:50:56 UTC ]
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#english language
Publisher to double dividend after demand grows for books by Sarah J Maas and Samantha ShannonBusiness live – latest updatesThe book publisher Bloomsbury has hit record profits in the first half of the year thanks in part to a boom in fantasy fiction driven by the American author Sarah J Maas,... Continue reading at The Guardian
[ The Guardian | 2023-10-26 07:50:43 UTC ]
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#year earlier
#continuing popularity
#harry potter
#american author
#book publisher
A meta-narrator has an authorial awareness of a story being told. They make their presence known, intervening when they deem necessary. In the case that they are also the protagonist (which is often) then they must be as adept as immersing themselves in the real-time story unfolding up close as... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-24 08:15:09 UTC ]
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Bethanne Patrick recommends 10 books for October, including fiction from Walter Mosley and Jesmyn Ward and memoirs from Viet Thanh Nguyen and Safiya Sinclair. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-09-28 10:00:03 UTC ]
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#including fiction
#walter mosley
#jesmyn ward
#safiya sinclair
My sophomore novel, Evil Eye, follows Yara Murad, a Palestinian American woman who begins to confront the psychological and interpersonal aftermath of her emotionally volatile childhood as her carefully constructed life begins to fall apart. In drafting this novel, which explores post-traumatic... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-22 08:35:35 UTC ]
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#historical trauma
#daunting task
Because we never spoke of it, I’ve had to imagine the conversation: Me: “Why have you never told me anything about Partition?” My grandfather: “What is there to know?” My grandfather’s reply would indicate both a lack and a surplus—a surplus of memories and visions of vehicles big and strong,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-20 08:24:56 UTC ]
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Quests are a true bedrock of fantasy: the hero’s journey, the wandering hero. From Odysseus to Gawain, to Don Quixote to Bilbo Baggins, to Genly Ai to Geralt of Rivia. Generally a male-coded trope, episodic in format. When I began turning the concept of Godkiller over in my head, I knew I wanted... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-15 08:30:21 UTC ]
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#don quixote
When reading about mothers and daughters, we might feel grateful we didn’t have to endure such conflict and trauma. We might long for what we, ourselves, never had. But then again, we might feel seen. More often, literature reflects troubling, toxic, or estranged mother-daughter relationships... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-01 09:35:26 UTC ]
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#feel grateful
Bethanne Patrick's recommended reads for September include novels from Ben Fountain and Anne Enright and nonfiction on mental illness, AR-15s and doppelgangers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-31 15:00:47 UTC ]
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#recommended reads
#ben fountain
#anne enright
#mental illness
At halftime of this year’s Super Bowl, the marquee game of the NFL season, the Kansas City Chiefs trailed the Philadelphia Eagles 24-14 in Glendale, Arizona. What transpired next was the latest remarkable comeback in the career of Chiefs quarterback Patrick Mahomes, one of the most compelling... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-24 09:55:25 UTC ]
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#nfl season
#patrick mahomes
#super bowl
These campus novels for adults raise questions around race, class, or gender or are simply set in or around campuses, including Real Life by Brandon Taylor. Continue reading at Book Riot
[ Book Riot | 2023-08-21 10:33:00 UTC ]
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#campus novels
#brandon taylor
Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement. Continue reading at Advertising Age
[ Advertising Age | 2023-08-21 09:00:00 UTC ]
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#nielsen
Elon Musk and X, the site formerly known as Twitter, are in more legal trouble. The Agence France-Presse (AFP) is suing X for not engaging in discussions about payment to the French publisher in exchange for its articles appearing on the platform. In 2019, France passed neighboring rights... Continue reading at Engadget
[ Engadget | 2023-08-03 10:55:01 UTC ]
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#fair agreement
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#french publisher
No romance story is complete without a best friend side character, and sometimes that best friend has four legs and a tail. Something goes hand-in-hand about seeing people fall in love and having a beloved pet along for the journey. Perhaps it’s the human-animal connection transcending the page,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-03 09:30:07 UTC ]
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Bethanne Patrick's recommended reads for August include new fiction from Lydia Kiesling and Angie Kim, plus stories of cons, kidnapping and tennis. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-07-31 13:00:44 UTC ]
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#bethanne patrick
#recommended reads
#lydia kiesling
NASA is launching its very own streaming platform called NASA+ sometime this summer. While the space agency already livestreams launches and other events on its website, NASA+ will feature not just live broadcasts, but also collections of original video series. A handful of the first shows on... Continue reading at Engadget
[ Engadget | 2023-07-28 06:30:42 UTC ]
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#android apps
#mobile devices
#mobile browsers
#media players
#apple tv
#fire tv
#digital presence
#search function
#beta version
#libraries
Barack Obama's 2023 summer reading list is out! This year's selections showcase his usual mix of nonfiction and fiction. Continue reading at Book Riot
[ Book Riot | 2023-07-20 17:47:33 UTC ]
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#barack obama
TikToker Jerrad Swearenjin approached Shawn Warner during a book signing because he looked ‘super defeated’A debut author struggling with sales became Amazon’s No 1 bestseller this week after a video of the writer at a quiet book signing went viral on TikTok.58-year-old Shawn Warner was sitting... Continue reading at The Guardian
[ The Guardian | 2023-07-07 13:47:16 UTC ]
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It’s that spooky frisson that makes you, for a split second, want to throw your book across the room. Or chuckle. Or flail, blindly, for the familiar barrier between storyworld and readerworld—you know, your world. There’s nothing as electric as an experimental flourish executed well, and... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-06 08:52:45 UTC ]
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#blurred lines
#draws attention
Bethanne Patrick's 10 recommended books for July include memoirs on mothers and art, histories of muscle and heat, a new caper from Colson Whitehead and more. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-29 19:18:11 UTC ]
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#bethanne patrick
#colson whitehead