If it hadn't come two days later, we would have definitely suspected an April Fool's joke when the news hit that Accenture Interactive swallowed up Droga5. In a business where people (thankfully) do a lot of tongue wagging, this tripped off an avalanche of calls and emails proffering pundits to discuss just what this means for advertising. It is a tipping point for the ad world as we know it? Will it cause a ripple effect of other acquisitions? Are creatives dusting off their resumes? Is it one for the advertising history books? All good questions. We report. You decide. Turning over a new leaf They say every copywriter has a book in them. We can assure you that there is at least a first chapter in Susan Credle, FCB Global Chief Creative Officer; Paul Nagy, chief creative officer VMLY&R, Sydney and Tom Christmann, partner and CEO at DiMassimo Goldstein. This trio is among more than a dozen ad world luminaries who are contributing first chapters of their unfinished novels to a project from Miami Ad School and Grey Canada. A printed copy of the book can be purchased for $20 and a digital copy is $10. Proceeds go the Miami Ad School. A pre-order link is here. Westward ho! Fun fact: The state motto of Oregon is "she flies with her own wings" and a new series of Travel Oregon spots seems to prove that true. The fantastical animated commercial, from hometown agency Wieden & Kennedy, Portland, continues the "Only slightly exaggerated" theme begun last spring. It features... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-06 00:00:00 UTC ]
The story within a story. It’s a common enough trope—from The Arabian Nights to Hamlet to the postmodern canon, we’re familiar with books that nest realities inside one another. Moving from the main narrative to the nested narrative can reveal interesting echoes, parallels, and reflections, and... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-03 08:54:13 UTC ]
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Bethanne Patrick's October highlights include the biographies of Bob Dylan and Samuel Adams, new fiction from John Irving and Celeste Ng and plenty more. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-09-29 13:00:19 UTC ]
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At its best, the relationship between novelist and reader is an intimate one. Can I tell you something? whispers the writer, and the reader whispers back, Please do… Of all the forms that the novel can take, the diary is surely the most confiding of all; it’s as if the intimacy level has been... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-28 08:57:35 UTC ]
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Take action during Banned Books Week with these action items. That, plus this week's roundup of book censorship news. Continue reading at Book Riot
[ Book Riot | 2022-09-16 10:40:00 UTC ]
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Bethanne Patrick's September highlights include sequels from Elizabeth Strout and Andrew Sean Greer along with exciting debuts. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-09-02 14:00:54 UTC ]
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The 16th UN Sustainable Development Goal is the focus of a new children's reading list released by the SDG Book Club. The post IPA: The SDG Book Club Issues a New Reading List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-24 22:10:44 UTC ]
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Bethanne Patrick's August highlights include fiction from Mohsin Hamid and Marianne Wiggins, a sequel to "Dopesick" and a revisionist feminist history. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-07-29 13:00:01 UTC ]
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This is a boom time for books about animal intelligence. It feels like every day I see a review of a book called something like Furry Mensa—the Remarkable Brains of All Those Little Guys Running Around Out There. No book in this genre is ever going to be truly bad, because animal intelligence is... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-29 08:51:54 UTC ]
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It's that time of year when we gather 'round and discuss former President Barack Obama's reading list for the summer! Continue reading at Book Riot
[ Book Riot | 2022-07-26 21:53:22 UTC ]
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At first, I wanted to call it Forty Love. My memoir, Bookends: A Memoir of Love, Loss, & Literature, is a deeply personal account of the unexpected plot twists in my own life highlighted by the books I was reading at the time. In my current career as publishing CEO at Zibby Books and host […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-22 08:51:36 UTC ]
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The Mexican-Canadian author of bestsellers 'Mexican Gothic' and 'Velvet Was the Night' was born and raised to be a genre-hopping, storytelling dynamo. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-07-14 13:00:02 UTC ]
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Bethanne Patrick's July highlights include romance, sci-fi and sacrilegious hijinks, as well as probing memoirs and a new Harvey Weinstein exposé. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-06-30 16:26:28 UTC ]
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Grief is one of those experiences that seems like a black-out to me. To comprehend the magnitude of what death really means—that concept of forever—is so challenging on an intellectual level that part of us shuts down in response so we can attend to the thought. Or use all our energy to escape... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-30 08:51:08 UTC ]
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That Girl knows what her goals are and is working to achieve them. Here are 9 books that can help guide us to becoming our best selves, like What a Time to Be Alone: The Slumflower’s Guide to Why You Are Already Enough by Chudera Eggerue. Continue reading at Book Riot
[ Book Riot | 2022-06-29 10:32:00 UTC ]
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More than a million new titles are published annually in the US, far more than even the most bibliophilic secret agent could get through. Even with a weekly publishing schedule, we can only bring you 52 Hitting the Books each year. To help shine a spotlight on all the fantastic stories that... Continue reading at Engadget
[ Engadget | 2022-06-22 17:30:23 UTC ]
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I’ll revisit "Ulysses" on its 100th anniversary and delve into "Cheri" as well as works by wonderful modern writers like Guy Gavriel Kay. Continue reading at The Washington Post
[ The Washington Post | 2022-06-15 16:48:29 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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Bethanne Patrick's June highlights include Tom Perrotta's 'Election' sequel, essential new war histories and a fresh look at females of all species. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-05-31 14:00:49 UTC ]
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I grew up with two sets of amicably divorced grandparents. That meant I had three grandmothers—whip-smart, accomplished, fans of flowers and capital-c Culture—and four grandfathers: a Civil War-obsessed lawyer who loved opera and plaid; an intimidating, accomplished doctor with a collection of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-05-26 08:50:43 UTC ]
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Get ready for summer with domestic suspense novels by Lisa Scottoline, Sally Hepworth, Katie Gutierrez and Amanda Jayatissa Continue reading at The Washington Post
[ The Washington Post | 2022-05-14 12:00:14 UTC ]
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