Agency Brief: The A-List blues

If it hadn't come two days later, we would have definitely suspected an April Fool's joke when the news hit that Accenture Interactive swallowed up Droga5. In a business where people (thankfully) do a lot of tongue wagging, this tripped off an avalanche of calls and emails proffering pundits to discuss just what this means for advertising. It is a tipping point for the ad world as we know it? Will it cause a ripple effect of other acquisitions? Are creatives dusting off their resumes? Is it one for the advertising history books? All good questions. We report. You decide. Turning over a new leaf They say every copywriter has a book in them. We can assure you that there is at least a first chapter in Susan Credle, FCB Global Chief Creative Officer; Paul Nagy, chief creative officer VMLY&R, Sydney and Tom Christmann, partner and CEO at DiMassimo Goldstein. This trio is among more than a dozen ad world luminaries who are contributing first chapters of their unfinished novels to a project from Miami Ad School and Grey Canada. A printed copy of the book can be purchased for $20 and a digital copy is $10. Proceeds go the Miami Ad School. A pre-order link is here. Westward ho! Fun fact: The state motto of Oregon is "she flies with her own wings" and a new series of Travel Oregon spots seems to prove that true. The fantastical animated commercial, from hometown agency Wieden & Kennedy, Portland, continues the "Only slightly exaggerated" theme begun last spring. It features... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-06 00:00:00 UTC ]

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Reading Agency project to bring latest VR technology to 15 libraries

The latest augmented and virtual reality technology will be brought to 15 libraries across the country next summer, as part of a new project to help support libraries recover from the coronavirus pandemic.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 11:42:41 UTC ]
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The First New York Times Book Review Best-Seller List

The best-seller lists as we know them today have their roots in the Aug. 9, 1942, issue — but the Book Review has been tracking sales for much longer than that. Continue reading at The New York Times

[ The New York Times | 2021-10-21 14:55:10 UTC ]
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Bluemoose launches non-fiction list

Bluemoose Books is launching a non-fiction list, starting with a book by Stu Hennigan which exposes "the abject poverty of an inner city trying to cope with the onset of the pandemic". Continue reading at The Bookseller

[ The Bookseller | 2021-10-18 15:13:06 UTC ]
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A Spooky, Witchy Reading List to Kick off Scary Season

Witches have always been a bit of figment and fact, appearing in some way in every culture and throughout history. They’ve been said to have supernatural healing abilities, calling back loved ones, precious livestock, and near-barren lands from the brink of demise. Further still they’ve crossed... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-01 08:49:55 UTC ]
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Debuts and father-daughter pair revealed in Bloomsbury's spring lists

Debut novelist Leila Mottley and Orange Bakery founders Kitty and Al Tait are among the authors set to dazzle at Bloomsbury next spring.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 01:00:19 UTC ]
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FaZe Clan enters the comic book world and Proactiv taps Joan as AOR: Agency Brief

Also, Cambell Soup kicks off the NFL season with a spot featuring Los Angeles Rams head coach Sean McVay.   Continue reading at Advertising Age

[ Advertising Age | 2021-09-10 17:32:00 UTC ]
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Irish-language list Futa Fata reaps reward of the resurgence of Gaeilge

This might be a somewhat reductive thing to say about what was the dominant way of communicating in Ireland for the vast majority of its recorded history, but Gaeilge—the Irish language—is having something of a moment of late. There has been a surge of numbers in Irish immersion schools in the... Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 15:01:51 UTC ]
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Basic Books UK launches with diverse list after remote inception during Covid-19

Having worked on the launch of John Murray Press list Basic Books, a sibling to the US imprint of the same name, while suffering from long Covid, Sarah Caro is primed to release its first titles Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 12:29:19 UTC ]
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HarperCollins Ireland publisher Nagle looks to build brand as list launches

With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 00:00:19 UTC ]
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Tauber Founds the Watermark Agency

Mark Tauber, former publisher of HarperOne and who oversaw Chronicle's Prism imprint and audio division, has formed a new literary agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-08 04:00:00 UTC ]
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A New Agency’s Translation Rights Manager: Nicole Eisenbraun

As literary agent Ginger Clark sets up her own agency, she has brought Nicole Eisenbraun with her from Curtis Brown Ltd. The post A New Agency’s Translation Rights Manager: Nicole Eisenbraun appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-20 01:55:02 UTC ]
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The Enduring Appeal of Fictional Sisters: A Reading List

There’s something about literary sisters. Siblings offer a unique, complex, and compelling relationship for novelists to explore, so it’s no surprise that so many novels have sisters at their heart. From Jane Austen’s loveable Bennett sisters in Pride and Prejudice, and Louisa May Alcott’s... Continue reading at Literrary Hub

[ Literrary Hub | 2021-08-13 08:49:04 UTC ]
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Quentin Tarantino’s list of his favorite books may (or may not) surprise you.

Quentin Tarantino is making the publicity rounds to promote his new book, Once Upon a Time in Hollywood. The 400-page pulp novel is based on his 2019 movie of the same name and was released in mass-market paperback. Writing for the New York Times, Dwight Garner called the book “loose-jointed”... Continue reading at Literrary Hub

[ Literrary Hub | 2021-07-21 15:21:07 UTC ]
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Barack Obama’s Summer Reading List

Former President Barack Obama released his summer 2021 reading list and it's packed with outstanding books to pick up. Continue reading at Book Riot

[ Book Riot | 2021-07-12 11:42:22 UTC ]
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National Poetry Day to spotlight over 40 books in recommended lists

The 2021 trade campaign to mark National Poetry Day (NPD) on 7th October is spotlighting 43 new poetry books from 26 different publishers, in a year that sees more recommendations from indie presses than ever before. Continue reading at The Bookseller

[ The Bookseller | 2021-07-09 09:29:33 UTC ]
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Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media

Publicis, Nielsen and Havas Media all took steps to advance DE&I efforts in the last 24 hours. The post Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-07-08 04:01:00 UTC ]
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Fiction Titles Dominated Last Week's Bestseller List

The top 15 bestsellers last week were all fiction, led by Quentin Tarantino’s 'Once Upon a Time In Hollywood,' which sold more than 48,000 copies in its first week on sale. Overall, unit sales increased 4% over the week ended July 4, 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-08 04:00:00 UTC ]
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The titles agencies expect to fly at the virtual London Book Fair

While a lot of the usual LBF rights-trading focused on agencies’ and publishers’ own online ‘fairs’, there are a still a number of hot titles around this summer’s digital event  Continue reading at The Bookseller

[ The Bookseller | 2021-07-03 12:02:21 UTC ]
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Attendees positive about digital LBF as agencies see rights 'mini-jump'

The virtual London Book Fair, which began on 7th June, has come to a close, with fairgoers generally positive about the new offering, despite some technological grievances. Continue reading at The Bookseller

[ The Bookseller | 2021-07-03 07:11:56 UTC ]
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DHH Agency celebrates decade in business with expansion and major deals

The DHH Literary Agency is celebrating its 10th anniversary this month with an expansion accompanied by a string of major debut writer deals signed through lockdown Zoom sessions. Continue reading at The Bookseller

[ The Bookseller | 2021-06-21 13:29:00 UTC ]
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