Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of global protests that began with student walkouts last year. New Yorkers marched from Foley Square to Battery Park in Lower Manhattan, mirroring protestors in cities around the world. Agencies like Wieden + Kennedy and BBH Group publicly encouraged employees to march in the event, while the design firm Doberman, with support from clients, closed its New York office for the day. "We got a lot of high-five's from them," says Michael Burkin, the firm's managing director. "We're hoping some of them will actually join us for some piece of the march today." Seventh Generation put real dollars behind the climate protest, donating its national broadcast advertising airtime to the climate advocacy group, 350.org, for the past week. The total value of these spots is in the six figures, says Hanneke Willenborg, the brand's chief marketing officer. "The best thing we can do as a company is give a microphone to the organization that needs it most," she says of the 350.org partnership. Willenborg and other employees at the Unilever-owned cleaning and personal care brand traveled to New York today to march alongside team members from its sister company, Ben & Jerry's. "We were very happy when... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
News tagged with:
#climate activism
#social impact
#public policy
#nielsen
When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#giving advertisers
#stories directly
Could this be the global data plan of our dreams? A fan site for Shakira, the artist set to perform at T-Mobile's UnCarrier event tonight, published a teaser on its Facebook page today. The image above suggests that the carrier will announce data plans that include global roaming in more than... Continue reading at Engadget
[ Engadget | 2013-10-10 00:00:00 UTC ]
More news stories like this |
There's no denying that two of the greatest things humankind has done is go to space and invent LEGOs. Therefore, combining these two passions can only yield something amazing. And that's exactly what has come from two brick-based artists named Peter Reid and Tim Goddard in a book called LEGO... Continue reading at Wired
[ Wired | 2013-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#space exploration
One of the allures of ebooks for American publishers is the opportunity the format provides to sell titles to international markets, free of the costs of printing—and shipping—books overseas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american publishers
#international markets
On Wednesday, September 25, six speakers in six different cities around the world gave related presentations loosely organized around the effects of the digital transition on publishing, entrepreneurship, and the power of collaboration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital transition
Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you... Continue reading at AdWeek
[ AdWeek | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small number
#provide feedback
#month ago
#advertiser interest
#mobile media
BtoB Magazine is shutting down its print product and will become part of sister publication, Advertising Age, by January 1, in a move that likely reflects sustained pressure on print advertising in the med Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print product
#sister publication
#advertising age
#print advertising
Last week's Göteborg Book Fair offered an overview of and new insights into what's hot and what's next in Swedish literature and publishing. Saskia Vogel reports. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#global gathering
#book lovers
Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget
[ Engadget | 2013-10-02 00:00:00 UTC ]
More news stories like this |
After discovering the winner of a debut novel prize was co-authored, Planeta is donating the prize money of million pesos (USD $76,800) to Mexico's flood victims. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#prize money
#flood victims
Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly... Continue reading at AdWeek
[ AdWeek | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adam shlachter
#full potential
#robyn peterson
If ABC's new series has you curious about the comic book history of Marvel's spy agency, here's a quick primer. Level 7 clearance, of course. Continue reading at Wired
[ Wired | 2013-09-25 00:00:00 UTC ]
More news stories like this |
Scholastic has donated 1 million books to Reach Out and Read, a literacy charity that works to provide books to at-risk children via doctors and nurses. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literacy charity
#provide books
Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek
[ AdWeek | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#funding goals
#working alongside
#customer feedback
Faber has redesigned its word marque as part of a branding strategy designed to "future-... Continue reading at The Bookseller
[ The Bookseller | 2013-09-24 00:00:00 UTC ]
More news stories like this |
Barbara Ehrenreich tackles "the truth"; Arianna Huffington tackles success; Elizabeth Gilbert tackles fiction; Alice McDermott tackles being ordinary; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american agencies
In the new book retail environment, bigger, in many cases, is not better. Having the right-sized store for a community and stocking the appropriate inventory, even if that means adding nonbook items, are keys to success today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this |
Patterson says a bookstore will need to be 'viable' and have a kids' section to qualify for a donation. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#james patterson
#indie bookstores
Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek
[ AdWeek | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic buying
#ad business
#automated fashion
#native advertising
Alexie, author of books including 'The Absolutely True Diary of a Part-Time Indian,' wrote a letter urging his fellow writers to handsell their books on the Saturday after Thanksgiving. 'The most important thing is that we’ll all be helping Independent bookstores, and God knows they’ve helped us... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#author wrote
#sherman alexie
#books including
#indie bookstore
#letter urging
#fellow writers
#important thing