The Food and Drug Administration is rolling out an ambitious anti-smoking campaign designed to dissuade young people from picking up the habit by appealing to their vanity.DraftFCB is handling creative for the campaign, a two-year, $115 million campaign with the tagline "The Real Cost." Initiative is overseeing the media buy.Ads are slated to appear in 200 markets starting Feb. 11, with TV, print and radio spots on networks like MTV and magazines such as Teen Vogue. Out-of-home ads will appear in places such as bus shelters where teens often pass through. Digital components will include a presence on Twitter, Facebook, YouTube, Instagram and Tumblr. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-02-06 00:00:00 UTC ]
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The Vivaldi browser, which has been in beta testing for iOS devices over the past few months, is ready for a public release. Vivaldi for iPhones and iPads is now available for download from the App Store, bringing with it the features Android and desktop users have been... Continue reading at Engadget
[ Engadget | 2023-09-28 07:00:35 UTC ]
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After a long run with weekly sales ahead of 2022, unit sales of adult fiction titles were down 0.2% in the year-to-date after sales fell last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-28 04:00:00 UTC ]
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Simon & Schuster lands a personal history by Doris Kearns Goodwin, Jenny Lecoat sells a follow-up to The Girl from the Channel Islands to Graydon House, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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Actor Matthew McConaughey has the #7 book in the country with the children's title 'Just Because,' illustrated by Renée Kurilla. Plus Lauren Groff heads into 'The Vaster Wilds,' and Reese's Book Club taps Nina Simon's debut, 'Mother-Daughter Murder Night.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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Among the week's headlines: a judge in Washington rejects a bid by book banners to force a vote on closing the local library; a Colorado librarian who was wrongly fired after refusing to censor LGBTQ programming is awarded $250,000; Alabama's state librarian defends the ALA; and LeVar Burton... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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Reading advocate and icon Levar Burton will serve as the first actor to lead Banned Books Week as the honorary chair. Continue reading at Book Riot
[ Book Riot | 2023-09-21 16:12:23 UTC ]
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Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age
[ Advertising Age | 2023-09-15 18:24:18 UTC ]
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Among the week's headlines: a politically charged hearing on book bans in the U.S. Senate; Illinois libraries face another wave of bomb threats; an internal report reveals the strain library workers at the Oakland Public Library are feeling; and a brilliant essay explores how today's right wing... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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Zakiya Dalila Harris sells two novels to Atria, Knopf buys a book of lyrics from Kazuo Ishiguro, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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BookTok fave Lucy Score wins points for 'Things We Left Behind,' the #2 book in the country. Plus new fiction and nonfiction with starred PW reviews hit the list, and new cookbook titles get right to the point. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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The move follows Nielsen laying off 9% of its own staff and comes a day after VideoAmp announced a $150 million funding round. Continue reading at Advertising Age
[ Advertising Age | 2023-09-14 20:19:52 UTC ]
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Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Between the lines Following his appointment as CEO, Rao said he was looking to position... Continue reading at AdWeek
[ AdWeek | 2023-09-14 13:35:17 UTC ]
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Unit sales for print books had their best weekly performance since mid-June, in part thanks to Stephen King, but still fell 4% from a year ago. Once again, sales were down in all categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-14 04:00:00 UTC ]
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Among the week's headlines: Alabama Governor Kay Ivey questions the work of public libraries in her state; the political attacks on the ALA continue; the Senate finally confirms a fifth FCC commissioner, breaking a years-long partisan deadlock; and paying tribute to the first Black librarian in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-08 04:00:00 UTC ]
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The #1 book in the country is 'The Brothers Hawthorne,' fourth in the Inheritance Games series by Jennifer Lynn Barnes. #2, 'Assistant to the Villain,' grew out of author Hannah Nicole Maehrer’s TikTok skits, and another BookTok favorite, Freida McFadden, debuts at #6 in the country with 'The... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-08 04:00:00 UTC ]
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Holt buys a posthumous memoir from Hilary Mantel, Liselle Sambury sells a YA dark academia fantasy to McElderry, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-08 04:00:00 UTC ]
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Unit sales of print books fell 7.9% last week from the comparable week in 2022 at outlets that report to Circana BookScan. Sales were down in all categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-07 04:00:00 UTC ]
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Grove buys Martin MacInnes’s Booker-longlisted In Ascension, Tiny Reparations nabs a K-drama-inspired novel by Leesa Cross-Smith, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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TikTok phenom Mercury Stardust has the #1 book in the country with the home maintenance manual 'Safe and Sound.' Plus Adalyn Grace's YA fantasy 'Foxglove' takes the #1 spot on our children's fiction list, and Max Miller's 'Tasting History' returns to our hardcover nonfiction list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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BookmarkED claims to help schools and parents navigate book bans. But where and how the app gets is information is a secret. Continue reading at Book Riot
[ Book Riot | 2023-08-28 14:02:30 UTC ]
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