The Food and Drug Administration is rolling out an ambitious anti-smoking campaign designed to dissuade young people from picking up the habit by appealing to their vanity.DraftFCB is handling creative for the campaign, a two-year, $115 million campaign with the tagline "The Real Cost." Initiative is overseeing the media buy.Ads are slated to appear in 200 markets starting Feb. 11, with TV, print and radio spots on networks like MTV and magazines such as Teen Vogue. Out-of-home ads will appear in places such as bus shelters where teens often pass through. Digital components will include a presence on Twitter, Facebook, YouTube, Instagram and Tumblr. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-02-06 00:00:00 UTC ]
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“Whatever has been invented, Le Guin teaches us, can be reinvented.” John Plotz revisits Earthsea. | Lit Hub Criticism Moeen Farrokhi on writing and humiliation under Iranian censorship: “I began to question the very act of writing itself.” | Lit Hub Memoir “No one needs my opinion about books.”... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-26 10:30:54 UTC ]
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Regional favorites include a sporty self-help title and back-to-school stalwarts. Plus 'Rabbit Hutch' author Tess Gunty shows 'CBS Sunday Morning' viewers around her hometown. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
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Among the week's headlines: bomb threats are made against librarians in Illinois and Oklahoma; Texas leaves the ALA, with Wyoming headed that way, too; and Washington State Librarian Sara Jones offers a powerful defense of librarians. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
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Michael Wolff sells a book on Fox News to Holt, HarperVia buys a debut novel from translator Anton Hur, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
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The release of the second season of 'The Summer I Turned Pretty' on Amazon Prime gave a small boost to the Jenny Han novels that the series is based on last week, but it wasn't enough to stop a 7.1% drop in sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-24 04:00:00 UTC ]
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The road to publication for my first novel was not only long and winding, but also booby-trapped, and in places there was no road, just long empty gaps that could only be filled by time. I started L.A. Breakdown as a junior at UC Santa Cruz, in 1972. I was old for a junior at […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-23 09:40:00 UTC ]
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Hanya Yanagihara’s 2015 novel, A Little Life, is having a very good 2023, thanks in part to a little BookTok love. Plus James McBride stocks up at 'The Heaven & Earth Grocery Store,' and Dav Pilkey's 11th Dog Man title gets a boost after #12 is announced. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-18 04:00:00 UTC ]
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In July, for the first month ever, sales from the roughly 180 BookTok authors BookScan follows fell from the prior year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-18 04:00:00 UTC ]
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Among the week's headlines: libraries and schools face multiple challenges in Texas; a library administrator in Missouri is warned to stay 'politically neutral' or face discipline; a library in Seattle faces closure for making diverse books available; and Jay-Z juices library card signups at the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-18 04:00:00 UTC ]
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Adam Rapp sells a novel to Little, Brown; Viking buys a book on immigration detention from Ana Raquel Minian; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-18 04:00:00 UTC ]
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Our favorite books coming out this week include new titles from Mark Dent and Rustin Dodd, Drew Gilpin Faust, Laura Moher, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-18 04:00:00 UTC ]
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Matildas fans hit paywall as part of News Corp subscription drive. Plus: AFR retracts piece after confusion about Bridget McKenzieFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastChannel Seven enjoyed historic... Continue reading at The Guardian
[ The Guardian | 2023-08-18 01:59:54 UTC ]
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Unit sales of print books struggled again last week, falling 7.6% compared to the week ended August 13, 2022. The decline in adult fiction continued, with sales off 9.6%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
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Our favorite books coming out this week include new titles from T. Kingfisher, Una Mannion, Jennifer Cramer-Miller, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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Grove Atlantic takes a Booker-longlisted novel from Paul Lynch, singer-songwriter Pia Mia sells a sells a semi-autobiographical romance to Frayed Pages x Wattpad Books, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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Among the week's headlines: librarians, educators, and publishers grapple with new state book banning laws; bestselling author John Green responds to having his books pulled from library shelves; a proposed judgment has been filed in the Internet Archive copyright case; and PEN America publishes... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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Pulitzer finalist and Parnassus Books owner Ann Patchett has the #2 book in the country with 'Tom Lake.' Plus 'Unreasonable Hospitality' by Will Guidara gets a boost from its cameo on 'The Bear,' and Rachel Griffin’s 'Bring Me Your Midnight' brings romantasy to our children’s fiction list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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In another week in which sales in all categories fell, unit sales or print books declined 8.3% at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-10 04:00:00 UTC ]
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Our favorite books coming out this week include new titles from Alexandra Chang, R. Eric Thomas, Wole Talabi, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
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Among the week's headlines: a major victory for freedom to read advocates in Arkansas; a motion to block Texas's new 'book rating' law gets a speedy hearing date; the Michigan Library Association recruits advocates for its freedom to read initiative; and a look at the Brooklyn Public Library's... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
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