Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak directly to Adweeks growing readership. If you dont have a banner design handy, dont worry. Just use the platforms tool set to create banner ad designs that will run alongside Adweeks editorial content. The interest in Adweek.com has exploded since its relaunch, said Adweek publisher Erica Bartman. The new Self-Serve Ad Platform is a great tool for products and services looking to connect with Adweek's readers, who are not only decision makers in every sector of the industry, but also executives looking for new and exciting ideas." We are Adweek after all, added Doug Ferguson, gm of digital at Adweek. We should constantly be investigating and even experimenting with new digital ad models. The Shiny Ads technology integrates with Adweek.coms advertising system, automatically inspecting available inventory and fulfilling self-serve clients desired number of impressions. That allows it to generate revenue from new sources while avoiding any interference with ads sold to clients by the Adweek sales team, which the system always grants priority. "Shiny Ads enables premium publishers to generate revenue from sources which were either shut out from or were very unprofitable,... Continue reading at 'AdWeek'
[ AdWeek | 2011-11-15 00:00:00 UTC ]
News tagged with:
#speak directly
#great tool
#decision makers
#generate revenue
#online publishers
The online publishing service has been criticised for the way it has allowed extremist propaganda to flourish on the siteIt’s funny how naive smart people can be sometimes. Take the founders of Substack, a US-based online platform that enables writers to send digital newsletters directly to... Continue reading at The Guardian
[ The Guardian | 2024-01-06 16:00:14 UTC ]
More news stories like this | News stories tagged with:
#ve found
#earn money
#issues raised
#online publishing
How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#privacy reckoning
#digital media
The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#final episode
#oral history
#privacy reckoning
#blurred lines
#digital media
There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#oral history
#ad tech
#digital media
Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with:
#media companies
#revenue diversification
#ad spend
#constantly evolving
#latest trends
#global pandemic
#publishing industry
YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
More news stories like this | News stories tagged with:
#open source
#current situation
#bottom line
#unique position
#digital publishers
Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek
[ AdWeek | 2023-11-30 19:30:00 UTC ]
More news stories like this | News stories tagged with:
#executive team
#advertising industry
#today announced
#vice president
#general manager
#conde nast
The campaign by Publishers for Palestine will offer more than 30 free ebooks of poetry, fiction and nonfiction as ‘an act of solidarity’A group of publishers has launched a week-long initiative encouraging people to read books by Palestinian authors and about Palestinian history by offering free... Continue reading at The Guardian
[ The Guardian | 2023-11-29 17:20:38 UTC ]
More news stories like this | News stories tagged with:
#read books
#palestinian authors
#early november
#verso books
#verso
#ebooks
Publishers for Palestine, a coalition of more than 350 publishers from around the world, is offering more than 30 free ebooks by and about Palestinians as part #ReadPalestine week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-29 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebooks
A new feature on Apple Books gives users Spotify Wrapped–style insights into their reading habits in 2023—a year in which Jack Carr, Prince Harry, Britney Spears, and Rebecca Yarros topped the Apple Books charts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-28 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading habits
#jack carr
#prince harry
#britney spears
#apple books
Not unlike the 'Storytel Originals' effort to create new audiobook content in some markets, France's Vivlio is starting a 'Stories' platform. The post France’s Vivlio, 10 Years Old, Launches New Ebook Service appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-16 22:07:48 UTC ]
More news stories like this | News stories tagged with:
#post france
#ebook service
#audiobook
A little over a month after launching in the U.K. and Australia, Spotify's new streaming audiobook service is now available the U.S., meaning that tens of millions of Spotify premium subscribers now have access to a catalog of more than 200,000 audiobook titles—including titles from all the Big... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-08 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#audiobook
KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
More news stories like this | News stories tagged with:
#science fiction
Retirement typically leads to rest, relaxation and enjoying the fruits of one's labor. But for athletes like NBA Champion Matt Barnes, it can open the door to another world of opportunities and ventures. In the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona is joined... Continue reading at AdWeek
[ AdWeek | 2023-11-03 15:27:09 UTC ]
More news stories like this | News stories tagged with:
#latest episode
The National Writers Union, the U.S. trade union for freelance and contract writers and authors, has identified six core principles and five key policy areas that will guide its organizing efforts around generative artificial intelligence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade union
#organizing efforts
IVP Bible Studies will launch in February 2024 in an effort to reach readers who are not connected to a church but still want to learn more about the Bible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#reach readers
The publisher’s $10,000 Freedom of Expression prize invites teens to write about a banned book that changed their life, against a backdrop of rising censorshipPublisher Penguin Random House has launched a new writing award in the US celebrating freedom of expression in response to a rise in... Continue reading at The Guardian
[ The Guardian | 2023-10-24 12:34:56 UTC ]
More news stories like this | News stories tagged with:
#writing award
#book bans
#penguin random house
#banned book
#random house
In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#broader effort
#publishers including
The New York Public Library's Teen Banned Book Club offers free nationwide digital access to banned and challenged YA books. Continue reading at Book Riot
[ Book Riot | 2023-10-03 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#banned book
Donald Miller, CEO of the marketing company StoryBrand, will release five to 10 books annually beginning next year in partnership with Forefront Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-03 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#forefront books