Like ad sales or regional managers, salaries for advertising salespeople, account executives or category managers fell last year—they didn’t bounce back for this segment in 2013 though. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended February 4, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-11 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended February 4, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-09 00:00:00 UTC ]
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HarperCollins imprint HQ has promoted Rachel Kenny, Louise McGrory and Sophie Calder to strengthen their senior management team. Continue reading at The Bookseller
[ The Bookseller | 2018-02-03 00:00:00 UTC ]
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Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek
[ AdWeek | 2018-02-03 00:00:00 UTC ]
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Figures from OpenBook's 'Reading X' conference show that promising growth for the market, including a big uptick in online book sales in 2017. The post OpenBook Managing Director Cites 14.55 Percent Growth in Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-31 00:00:00 UTC ]
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Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content... Continue reading at Digiday
[ Digiday | 2018-01-29 00:00:00 UTC ]
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Mary Ghikas, interim director since August 2017, will continue to head the association through January 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-29 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended January 28, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-28 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended January 21, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-26 00:00:00 UTC ]
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Waterstones plans to press ahead with its programme of opening new premises in 2018, despite the business being up for sale. Continue reading at The Bookseller
[ The Bookseller | 2018-01-26 00:00:00 UTC ]
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When Facebook announced it was rolling out a major overhaul to its News Feed earlier this month, it did so with the intention of prioritizing interactions between people over content from publishers. It was a notable shift in strategy for the company... Continue reading at Engadget
[ Engadget | 2018-01-25 00:00:00 UTC ]
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Nanette Gibb and Carolyn Bresh have been appointed to Quarto’s senior management team. Continue reading at The Bookseller
[ The Bookseller | 2018-01-19 00:00:00 UTC ]
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Print units in juvenile nonfiction were nearly 8% higher in 2017 than in 2016, while adult nonfiction units saw a 3% increase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
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Two of the five top sellers in 2017 in Canada were backlist, which was up 2 percent over 2016. Print unit sales fell 4 percent, value down 3 percent. The post BookNet Canada Sees Print Sales Decline in 2017, Backlist Accounts for 60 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-17 00:00:00 UTC ]
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[Partner Content] Not only do publishers need to ensure their readiness, they need to demand their tech partners support native component-based advertising. The post Mobile Referendum: How Native Advertising Can Close the New Attention Gap appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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Longtime book industry professional Beth Ineson will succeed Steve Fischer as executive director of the New England Independent Booksellers Association. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-16 00:00:00 UTC ]
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Biteback Publishing has acquired a memoir by former White House press secretary Sean Spicer. Continue reading at The Bookseller
[ The Bookseller | 2018-01-13 00:00:00 UTC ]
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#trump administration
The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended January 7, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-12 00:00:00 UTC ]
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