Like ad sales or regional managers, salaries for advertising salespeople, account executives or category managers fell last year—they didn’t bounce back for this segment in 2013 though. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Two-thirds of C-suite publisher executives believe it's not too late for publishers to diversify their audience sources away from Facebook. The post Digiday Research: C-suite publisher executives hold conflicting views on platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-02 00:00:00 UTC ]
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The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended March 25, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-30 00:00:00 UTC ]
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Playboy announced its intention to deactivate its Facebook accounts and leave the social network amid escalating concerns about the platform's mismanagement of user data.The publisher said the decision follows the difficulty it has felt for years to express its "values" on Facebook, due to the... Continue reading at Advertising Age
[ Advertising Age | 2018-03-28 00:00:00 UTC ]
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A head-to-head debate between the executives leading Facebook and Google’s efforts to court publishers revealed sharp divisions between the two internet companies’ approaches to stemming “fake news” and disinformation. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-03-24 00:00:00 UTC ]
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The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended March 18, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended March 11, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-16 00:00:00 UTC ]
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Unit sales of print books in the week ended Mar. 12, 2018, inched ahead 1% over the comparable week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-16 00:00:00 UTC ]
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Nancy Dubuc has been named chief executive of Vice Media, the millennial-focused digital content company. Vice announced the appointment Tuesday, a day after Dubuc said she was leaving her role as chief of A+E Networks. Dubuc is succeeding Shane Smith, Vice’s freewheeling founder, who will become... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-13 00:00:00 UTC ]
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Unit sales of print books in the week ended Mar. 4, 2018, were 5% higher than in the comparable week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Baby Cube was founded by husband-and-wife team Yang Wenxuan and Liu Hong. The company grew out of their past professional experience in online retailing and literary publishing and out of their community outreach work focused on helping children to start reading. “It started as a reading club in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended February 25, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-02 00:00:00 UTC ]
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The Weekly ScUnit sales of print books rose 3% in the week ended Feb. 25, 2018, over the comparable period in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-02 00:00:00 UTC ]
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Isobel Hunter has been appointed as the first chief executive of the Society of Chief Librarians. Continue reading at The Bookseller
[ The Bookseller | 2018-03-02 00:00:00 UTC ]
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Publishers tend to merge categories during difficult times—when they really should be doing the opposite. The post The Case for Category-Based Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-23 00:00:00 UTC ]
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The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended February 18, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
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"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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The Great Lakes Independent Booksellers Association has named GLIBA board member Larry Law as its executive director, effective March 1. Law currently serves as director of e-commerce and marketing at Anderson's Bookshops in Naperville, Ill. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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With the juvenile fiction and nonfiction categories both posting 7% gains, total print unit sales were 3% higher in the week ended Feb. 11, 2018, than in the comparable week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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The international terror threat, a weaker pound and ill feeling towards the election of Donald Trump have contributed towards a shift in the travel market, but the book trade is still bullish about its long-term health, despite a drop in sales last year. Continue reading at The Bookseller
[ The Bookseller | 2018-02-16 00:00:00 UTC ]
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