Ad Lib podcast: Inside Bleacher Report's 'turf war, land grab'

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket along with Bleacher Report.The 13-year-old sports site for millennial fans scaled up quickly on the back of a massive contributor network. Today Bleacher Report, which claims to reach 40 million readers on its site and app alone, creates all of its own content in-house. The publisher was early to the distributed model and as a result boasts 6.5 million followers on Twitter, nearly 7 million on Instagramnot counting an additional 8.5 million on House of Highlights, which it acquired in 2016and 8 million followers on Facebook. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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Other Publishing stories related to: 'Ad Lib podcast: Inside Bleacher Report's 'turf war, land grab''


Time Inc. Launches PinPoint For Ad Clients

As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
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Canongate "went to war" over Assange memoir - Michel

Written By: Philip Jones Publication Date: Thu, 29/09/2011 - 15:18 Julian Assange's literary agent and PFD m.d. Caroline Michel accused publisher Canongate of going "to war" with her client and "feeding the media myth" in releasing information to the Independent newspaper ahead of publication... Continue reading at The Bookseller

[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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ACE library report "a disappointment"

Written By: Benedicte Page Publication Date: Thu, 22/09/2011 - 08:57 Library campaigners have expressed intense disappointment with the Arts Council (ACE)'s first strategy document on libraries. with one claiming it is not "devised to meet people's needs". read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-22 00:00:00 UTC ]
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Conway partners with Imperial War Museum

Written By: Graeme Neill Publication Date: Wed, 14/09/2011 - 15:00 Conway, Anova's military, naval and transport imprint, is publishing the official tie-in to the Imperial War Museum's major 2012 exhibition about life during wartime. The book will focus on family life during the Second World... Continue reading at The Bookseller

[ The Bookseller | 2011-09-14 00:00:00 UTC ]
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First Half 2011 Ad Spending is Up, But Growth is Soft

Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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Penguin Ireland acquires war debut

Written By: Charlotte Williams Publication Date: Mon, 12/09/2011 - 08:40 Penguin Ireland has acquired a first novel about the "mysteries and alchemies of friendship", likening it to The Reluctant Fundamentalist and the writing of W G Sebald. Senior editor Brendan Barrington bought world rights... Continue reading at The Bookseller

[ The Bookseller | 2011-09-12 00:00:00 UTC ]
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John Wiley reports 5% first quarter growth

Written By: Charlotte Williams Publication Date: Thu, 08/09/2011 - 15:50 John Wiley & Sons has reported revenue growth of 5% for its first quarter fiscal year 2012 results, up to $430m (£267.5m) from $408m, on the same period last year. Revenue for its professional and trade division grew... Continue reading at The Bookseller

[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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From Marketer to Printer: Managing Ads

Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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'Ask an author' feature added to Kindle

Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Yahoo, Gannett Expand Local Ad Tie-In

Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the country’s biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek

[ AdWeek | 2011-08-31 00:00:00 UTC ]
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BPA Report Shows Newsstand Declines

Publication audit agency BPA Worldwide released its U.S. Consumer Trac Data report for the period ending June 30, 2011 on Tuesday—the results show that newsstand sales across different titles throughout the industry are on a decline from the same period a year ago. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-26 00:00:00 UTC ]
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Survey: Interactive Ads “Highly Engaging”

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
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Report: Tablet Sales to Cut Magazine Paper Use 20 Percent by 2015

Even paper-focused companies are predicting a major fall for the printed page in the coming years. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-22 00:00:00 UTC ]
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JumpTap Partners With Four Data Providers To Produce Targeted Mobile Ads

Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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SEC Files Insider Trading Charges in Disney-Marvel Deal

The Securities and Exchange Commission has charged a California man with insider trading in the run-up to the 2009 Disney-Marvel deal. The SEC says Toby G. Scammell took advantage of his girlfriend, an "extern" working at Disney's corporate strategy department, to learn about the company's $4... Continue reading at AllThingsD

[ AllThingsD | 2011-08-12 00:00:00 UTC ]
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Children's Laureate attacks Future Libraries report

Written By: Benedicte Page Publication Date: Fri, 12/08/2011 - 08:40 The recently appointed children's laureate Julia Donaldson has condemned the "Future Libraries" report as a "cost-cutting exercise" containing among its recommendations some likely to lead to a deterioration of the service.... Continue reading at The Bookseller

[ The Bookseller | 2011-08-11 00:00:00 UTC ]
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HarperCollins reports best year since 2008

Written By: Graeme Neill Publication Date: Thu, 11/08/2011 - 15:31 HarperCollins has had its best financial year since 2008, with ebook sales accounting for 10% of total revenue during the past four weeks, its c.e.o. has said. Victoria Barnsley was speaking as parent company NewsCorp reported... Continue reading at The Bookseller

[ The Bookseller | 2011-08-11 00:00:00 UTC ]
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CILIP: libraries report 'does not meet needs'

Written By: Benedicte Page Publication Date: Tue, 09/08/2011 - 14:24 The Chartered Institute of Library and Information Professionals has added its voice to criticism of the report issued following the first year of the DCMS-backed Future Libraries programme. The report, "Future Libraries:... Continue reading at The Bookseller

[ The Bookseller | 2011-08-09 00:00:00 UTC ]
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Consumer Ad Pages Flat in First Half 2011

In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apple’s subscription mandates for publishers selling their wares through the App Store and those stepping away from Apple’s model to go the HTML route for app offerings. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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