Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today For over two decades, Ad Age has named Women to Watch in the marketing, media and advertising fields. Today we’re releasing our latest lists—one for the United States and one for Europe. Our honorees work for agencies (Forsman & Bodenfors, R/GA, Mother, The Martin Agency), brands (L’Oreal, PepsiCo, Diesel), media outlets (Cosmopolitan, The Dodo) and tech companies (Google, Facebook, Spotify). Check out their stories, and read some of their advice. Here’s what Lorraine Barber-Miller, senior VP and chief marketing officer of ADP, wishes she could tell her younger self: “From a professional perspective, I think it’s important to not allow your work to speak for itself. You need to also be present and visible around your own accomplishments and career trajectory.” ‘Whenever, wherever, however it happens’ Once again, Gillette is out with an ad that attempts to reframe masculinity: It shows a transgender man shaving for the first time, with his father teaching, guiding and supporting him. “Whenever, wherever, however it happens, your first shave is special,” the copy says. In January, Procter & Gamble’s Gillette was in the spotlight for an ad that touched off widespread debate -- sometimes heated -- about its portrayal of modern manhood and about cause... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 10:00:00 UTC ]
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In 2011 Mika Brzezinski released her powerful New York Times bestselling manifesto, Knowing Your Value: Women, Money and Getting What You're Worth—a must read for women everywhere. And now, Brzezinski, co-host of MSNBC's Morning Joe, will bring that book to life with the unveiling of the Know... Continue reading at AdWeek
[ AdWeek | 2015-03-02 00:00:00 UTC ]
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Five women have made the shortlist for the £30,000 Sunday Times EFG Short Story Award. British newcomer Rebecca F John, whose first book will be published by Parthian this year, has been nominated for her story "The Glove Maker's Numbers", about a woman grieving over her brother, alongside... Continue reading at The Bookseller
[ The Bookseller | 2015-03-01 00:00:00 UTC ]
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Publishers are increasingly experimenting with retailer exclusives, special editions and digital-first releases in order to make books stand out and give them the best chance of becoming bestsellers. Continue reading at The Bookseller
[ The Bookseller | 2015-02-28 00:00:00 UTC ]
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Ride-hailing apps like Uber and Lyft looking to promote the “sharing” aspect of their service have scored a victory of sorts.’Ride-share’ is now a recognized verb, according to Oxford Dictionaries, which defines it as to “participate in an arrangement in which a passenger travels in a private... Continue reading at PC World
[ PC World | 2015-02-27 00:00:00 UTC ]
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Just as major advertising players finally seemed close to defining what should count as a billable ad impression online, a few blistering comments from AmEx show that the industry might be farther from consensus than many had hoped. Rachel Herskovitz, global media manager at American Express,... Continue reading at AdWeek
[ AdWeek | 2015-02-27 00:00:00 UTC ]
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A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the... Continue reading at AdWeek
[ AdWeek | 2015-02-27 00:00:00 UTC ]
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Jill Abramson, the former New York Times executive editor, has signed a rumoured $1m book deal – but readers hoping for a score-settling page turner may be disappointed, according to her publisher. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-26 00:00:00 UTC ]
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Market statistics indicate that women buy the greatest share of books, and publishers offer titles that address some of their unique struggles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-25 00:00:00 UTC ]
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Andrew Nurnberg, the British agent who represents Lee, is taking an unusual approach to selling the foreign rights to her forthcoming novel, 'Go Set a Watchman.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-25 00:00:00 UTC ]
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David McConochie has won the fifth annual Book Illustration Competition, beating nearly 400 other entries. The Book Illustration Competition is a partnership between The Folio Society and the House of Illustration gallery in London. McConochie was presented with his prize, a commission worth... Continue reading at The Bookseller
[ The Bookseller | 2015-02-24 00:00:00 UTC ]
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Pan Macmillan has acquired the first titles for its new sports list. Non-fiction Publisher Robin Harvie acquired UK and Commonwealth rights to Daniel Friebe’s The Best There Never Was from David Luxton Associates. Friebe’s book will be the “definitive” biography of Jan Ullrich, who alongside... Continue reading at The Bookseller
[ The Bookseller | 2015-02-21 00:00:00 UTC ]
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Pharrell Williams is transitioning from pop singer to children's author. Will the cross-over translate into success? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-19 00:00:00 UTC ]
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Penguin Books unveils a clever interactive site, inspired by the iPod's clicking wheel, to accompany the release of 80 classic e-books.Penguin Books turns 80 this year. To celebrate its birthday, the British imprint of the world's largest publishing house is releasing a new series of 80 books,... Continue reading at Fast Company
[ Fast Company | 2015-02-18 00:00:00 UTC ]
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Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday
[ Digiday | 2015-02-18 00:00:00 UTC ]
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Publisher continues exploring the limits of native ads. The post Forbes Puts an Ad on its Cover appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
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Voltaire’s Treatise on Tolerance is a bestseller again in France 200 years after its publication as people try to understand the Charlie Hebdo murders. The post In the Wake of Tragedy: Voltaire Hits the French Bestseller Lists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-17 00:00:00 UTC ]
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Corporate publishers need to offer female employees a flexible working environment and take advantage of decentralised office arrangements in order to encourage more female executives to take the step to the next tier of management, key figures in the trade have told The Bookseller. However,... Continue reading at The Bookseller
[ The Bookseller | 2015-02-14 00:00:00 UTC ]
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A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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Blackwell’s and Foyles are both offering discounts to people who pre-order Harper Lee’s forthcoming novel Go Set a Watchman (William Heinemann). Go Set a Watchman, written by Lee before her bestselling novel To Kill a Mockingbird but featuring some of the same characters, will be released on... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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David Carr, the well-known media columnist for The New York Times, died at work on Thursday, the paper reported last night. He was 58.Although he often used his Media Equation column to spotlight people doing things right, it also cut to the heart of the players, tactics and forces so vigorously... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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