Ad Age Women to Watch, a new Gillette ad and a deal for Sports Illustrated: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today For over two decades, Ad Age has named Women to Watch in the marketing, media and advertising fields. Today we’re releasing our latest lists—one for the United States and one for Europe. Our honorees work for agencies (Forsman & Bodenfors, R/GA, Mother, The Martin Agency), brands (L’Oreal, PepsiCo, Diesel), media outlets (Cosmopolitan, The Dodo) and tech companies (Google, Facebook, Spotify). Check out their stories, and read some of their advice. Here’s what Lorraine Barber-Miller, senior VP and chief marketing officer of ADP, wishes she could tell her younger self: “From a professional perspective, I think it’s important to not allow your work to speak for itself. You need to also be present and visible around your own accomplishments and career trajectory.” ‘Whenever, wherever, however it happens’ Once again, Gillette is out with an ad that attempts to reframe masculinity: It shows a transgender man shaving for the first time, with his father teaching, guiding and supporting him. “Whenever, wherever, however it happens, your first shave is special,” the copy says. In January, Procter & Gamble’s Gillette was in the spotlight for an ad that touched off widespread debate -- sometimes heated -- about its portrayal of modern manhood and about cause... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-28 10:00:00 UTC ]
News tagged with: #bud light #ann-christine diaz #forwarded email #$110 million

Other Publishing stories related to: ' Ad Age Women to Watch, a new Gillette ad and a deal for Sports Illustrated: Tuesday Wake-Up Call '


Pan Mac starts sports list with two titles

Pan Macmillan has acquired the first titles for its new sports list. Non-fiction Publisher Robin Harvie acquired UK and Commonwealth rights to Daniel Friebe’s The Best There Never Was from David Luxton Associates. Friebe’s book will be the “definitive” biography of Jan Ullrich, who alongside... Continue reading at The Bookseller

[ The Bookseller | 2015-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan #sports list #definitive biography #modern era #published ahead


Pharrell Williams has a 'Happy' deal for children's books

Pharrell Williams is transitioning from pop singer to children's author. Will the cross-over translate into success? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pharrell williams #pop singer


Facebook’s Audience Network puts native ads everywhere (and publishers are on-board)

Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday

[ Digiday | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #single platform


This Is How You Sell Books In The Digital Age

Penguin Books unveils a clever interactive site, inspired by the iPod's clicking wheel, to accompany the release of 80 classic e-books.Penguin Books turns 80 this year. To celebrate its birthday, the British imprint of the world's largest publishing house is releasing a new series of 80 books,... Continue reading at Fast Company

[ Fast Company | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell books #digital age #black classics


Forbes Puts an Ad on its Cover

Publisher continues exploring the limits of native ads. The post Forbes Puts an Ad on its Cover appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cover appeared #native ads


In the Wake of Tragedy: Voltaire Hits the French Bestseller Lists

Voltaire’s Treatise on Tolerance is a bestseller again in France 200 years after its publication as people try to understand the Charlie Hebdo murders. The post In the Wake of Tragedy: Voltaire Hits the French Bestseller Lists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-17 00:00:00 UTC ]
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Glass ceiling hinders women in the trade

Corporate publishers need to offer female employees a flexible working environment and take advantage of decentralised office arrangements in order to encourage more female executives to take the step to the next tier of management, key figures in the trade have told The Bookseller. However,... Continue reading at The Bookseller

[ The Bookseller | 2015-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #corporate publishers #female executives #current situation


Igloo Books signs deal with London Taxi

Northampton-based publisher Igloo Books is set to produce a series of books based on London taxis, after signing a licensing deal with The London Taxi Company.  Igloo, which signed the agreement through Bulldog Licensing, acquired the worldwide rights for a three-year period. It will publish... Continue reading at The Bookseller

[ The Bookseller | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books based #london taxis #licensing deal #worldwide rights #three-year period #publish children #novelty titles


David Carr Pulled No Punches on Native Ads, Journalism and Media

David Carr, the well-known media columnist for The New York Times, died at work on Thursday, the paper reported last night. He was 58.Although he often used his Media Equation column to spotlight people doing things right, it also cut to the heart of the players, tactics and forces so vigorously... Continue reading at Advertising Age

[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #paper reported


Bookshops begin Go Set A Watchman deals

Blackwell’s and Foyles are both offering discounts to people who pre-order Harper Lee’s forthcoming novel Go Set a Watchman (William Heinemann). Go Set a Watchman, written by Lee before her bestselling novel To Kill a Mockingbird but featuring some of the same characters, will be released on... Continue reading at The Bookseller

[ The Bookseller | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offering discounts #14th july


Forbes Puts Native Ad for Fidelity on Its (Actual) Cover

A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to... Continue reading at Advertising Age

[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uncharted waters #verizon wireless #sports illustrated


Good Housekeeping boosts lead over Glamour in women’s lifestyle sector

Hearst UK title lifts combined print and digital sales by 1.2% year on year, as its Condé Nast rival falls by 2.5%Good Housekeeping boosted its sales in the second half of last year to remain the most popular women’s monthly lifestyle title.The Hearst UK title overtook long-time leader Glamour... Continue reading at The Guardian

[ The Guardian | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular women #digital sales


TV's Ad Market Remains Muted in Time Warner Results

The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age

[ Advertising Age | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong growth #conference call #flat market #ad sales #modest improvement


Women writers dominate Waterstones kids' shortlist

Female authors account for the vast majority of this year’s Waterstones Children’s Book Prize this year, with 15 of the 18 titles written by women (see full shortlists below). The prize is divided into three categories – best illustrated book, best fiction for 5-12s and best book for teens –... Continue reading at The Bookseller

[ The Bookseller | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book prize #illustrated book #vast majority #waterstones children #books shortlisted #steve antony #rob biddulph


Well, This Is Different -- Time Inc. Now Selling Print Ads Programmatically

Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age

[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print ads #sports illustrated #buy ads #media agency #buying ads #entertainment weekly


Here Is the Captivating Ad Format Facebook Hopes Wows Its Users

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed.  There's one such creative format that is only now catching on as the digital world's equivalent of the... Continue reading at AdWeek

[ AdWeek | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phone interview


Egmont signs ten foreign rights deals for The It Girl

Egmont has sold the rights to The It Girl, the first in a teen series from debut author Katy Birchall, in 10 languages. The publisher has sold rights in French (to Pocket Jeunesse), German (Egmont Germany), Spanish (Planeta), Catalan (Grup 62) Brazilian Portuguese (Rocco), Dutch (JP... Continue reading at The Bookseller

[ The Bookseller | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sold rights #teen series


Delhi Calls: A Look at Publishing in India

The first major trade book fair of any new year marks an important date in most publishers' calendars. Things get rolling this year in New Delhi, where one of the year's first international trade publishing shows gets underway on Saturday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year marks


News Corp newspaper revenue falls 6% as ads and subscribers go online

Newspaper revenue in the UK, the US and Australia is down despite a rise in the company’s overall revenue thanks to book publishing and real estate divisionsDeclining sales, advertising and subscriptions hurt revenues at Rupert Murdoch’s newspaper business in the final quarter of last year, News... Continue reading at The Guardian

[ The Guardian | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #rupert murdoch #newspaper business #final quarter #media tycoon


News Corp. Touts Print Ads, But Books, Real Estate Are Real Winners

News Corp. continues to tout the strength of its legacy newspaper business even though most of the company's growth now stems from expansions in the real estate and book publishing markets. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real estate