Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today For over two decades, Ad Age has named Women to Watch in the marketing, media and advertising fields. Today we’re releasing our latest lists—one for the United States and one for Europe. Our honorees work for agencies (Forsman & Bodenfors, R/GA, Mother, The Martin Agency), brands (L’Oreal, PepsiCo, Diesel), media outlets (Cosmopolitan, The Dodo) and tech companies (Google, Facebook, Spotify). Check out their stories, and read some of their advice. Here’s what Lorraine Barber-Miller, senior VP and chief marketing officer of ADP, wishes she could tell her younger self: “From a professional perspective, I think it’s important to not allow your work to speak for itself. You need to also be present and visible around your own accomplishments and career trajectory.” ‘Whenever, wherever, however it happens’ Once again, Gillette is out with an ad that attempts to reframe masculinity: It shows a transgender man shaving for the first time, with his father teaching, guiding and supporting him. “Whenever, wherever, however it happens, your first shave is special,” the copy says. In January, Procter & Gamble’s Gillette was in the spotlight for an ad that touched off widespread debate -- sometimes heated -- about its portrayal of modern manhood and about cause... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 10:00:00 UTC ]
News tagged with:
#bud light
#ann-christine diaz
#forwarded email
#$110 million
The week that I was reading Miranda July’s debut novel The First Bad Man, I spent a lot of time in airports, where all the newsstands were emblazoned with the new issue of Rolling Stone, featuring on its cover the rapper Nicki Minaj. The cover photo is confrontational: In the top half, Minaj... Continue reading at Slate
[ Slate | 2015-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bad man
#rolling stone
#top half
#personal experiences
#fucking thing
Like a "Can't We Talk about Something More Pleasant" from the parent's point of view, Spanish cartoonist Paco Roca's "Wrinkles" is a journey through the power of memories and their devastating loss. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#devastating loss
I’m worried it will cost too much and don’t know what cover price to chargeEvery week a Guardian Money reader submits a question, and it’s up to you to help him or her out – a selection of the best answers will appear in next Saturday’s paper.This week’s question Continue reading... Continue reading at The Guardian
[ The Guardian | 2015-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good idea
#ve written
#cover price
Children’s book illustrator Penny Dann has died at the age of 50. She had been suffering from cancer. Dann, who died on Saturday 20th December, illustrated anthologies, early readers, fairytales and poetry collections, and most recently illustrated Polly Parrot Picks a Pirate (Macmillan... Continue reading at The Bookseller
[ The Bookseller | 2015-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#orchard books
#illustrated anthologies
#early readers
#poetry collections
#peter bently
#early 2000s
Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native ads
#native advertising
#online publishing
Novelists Ian McEwan, Julian Barnes and Deborah Moggach and the former Poet Laureate Andrew Motion are among the signatories to a letter calling on the next government to legalise assisted dying for terminally ill people. Continue reading at The Bookseller
[ The Bookseller | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#julian barnes
#deborah moggach
#letter calling
More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek
[ AdWeek | 2014-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing number
#coming year
#physical world
#early stages
Macmillan in the US has reached a new multi-year deal with Amazon, including an agency deal on ebooks. But in a carefully worded blog and letter to authors, Macmillan chief executive John Sargent hit out at the failure to address “one of the big problems in the digital marketplace”, namely that... Continue reading at The Bookseller
[ The Bookseller | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#subscription model
#multi-year deal
#digital marketplace
#ebook business
#coming weeks
In a letter sent to authors, illustrators and agents today, Macmillan CEO John Sargent said the company reached a sales agreement with Amazon last week for ebooks and print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#subscription services
#sales agreement
#print books
Jessica’s Schiefauer’s Swedish YA novel Pojkarna (The Boys) is attracting strong foreign rights interest for its daring story about gender transformation. The post Daring Swedish YA Tale Attracts Strong Foreign Rights Deals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-18 00:00:00 UTC ]
More news stories like this |
The International Publishers Association has called on China's government to release Xu Xiao, a prominent publisher, writer and editor, and 2014 IPA Freedom to Publish Prize nominee. Xu was arrested on 26th November during a crackdown on writers, journalists, publishers and civil society... Continue reading at The Bookseller
[ The Bookseller | 2014-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipa calls
#prominent publisher
#hong kong
iVerse has signed DC Comics to a digital distribution deal via its ComicsPlus app, and has announced other significant upgrades that make it a more attractive option for digital comics consumers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#attractive option
The Bookseller is running its annual Christmas Trading Survey once again to gauge a picture of the Christmas market for indie booksellers in the UK and Ireland. The survey is now live and probes how sales compared with last year, if deliveries held up and what books proved great Christmas hits... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christmas market
#indie booksellers
#hot topics
Foyles has defended the wages of its staff after an online petition called on the company to pay booksellers the Living Wage. The petition at Change.org was set up today (11th December) by Lindsay Woods, who is campaigning for the six-store company to pay all its workers “at least the London... Continue reading at The Bookseller
[ The Bookseller | 2014-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#petition calls
#living wage
Comic book writer Kelly Sue DeConnick's Bitch Planet is a sci-fi tale about gladiatorial ladies in space prison that takes some of the most exploitative tropes about incarcerated women, tears out their sexist heart, and shoots what remains into outer space. Here's why it's essential reading. ... Continue reading at Wired
[ Wired | 2014-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#outer space
In a presentation to analysts on December 9, at the UBS Media Conference, CBS CEO Leslie Moonves said Simon & Schuster’s new sales agreement with Amazon is better for both S&S, and authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon deal
#simon schuster
#sales agreement
Parragon is publishing a series of books based on the "Matt Hatter Chronicles" brand, after signing a licensing deal with Platinum Films. Under the terms of the deal, Parragon will publish colouring, sticker, activity and story books in the UK, Australia and South Africa in 2015. Continue reading at The Bookseller
[ The Bookseller | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#licensing deal
#books based
#south africa
Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simple fact
#recent memory
Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys:... Continue reading at AdWeek
[ AdWeek | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#national advertisers
#ad impressions
Hodder imprint Yellow Kite has acquired a book about The Whole30 programme. Publisher Liz Gough bought UK and Commonwealth rights to The Whole30: The 30-day Food Programme to Transform Your Health and Your Life by Melissa Hartwig and Dallas Hartwig. Gough pre-empted rights in a six-figure deal... Continue reading at The Bookseller
[ The Bookseller | 2014-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#six-figure deal
#dallas hartwig