Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today For over two decades, Ad Age has named Women to Watch in the marketing, media and advertising fields. Today we’re releasing our latest lists—one for the United States and one for Europe. Our honorees work for agencies (Forsman & Bodenfors, R/GA, Mother, The Martin Agency), brands (L’Oreal, PepsiCo, Diesel), media outlets (Cosmopolitan, The Dodo) and tech companies (Google, Facebook, Spotify). Check out their stories, and read some of their advice. Here’s what Lorraine Barber-Miller, senior VP and chief marketing officer of ADP, wishes she could tell her younger self: “From a professional perspective, I think it’s important to not allow your work to speak for itself. You need to also be present and visible around your own accomplishments and career trajectory.” ‘Whenever, wherever, however it happens’ Once again, Gillette is out with an ad that attempts to reframe masculinity: It shows a transgender man shaving for the first time, with his father teaching, guiding and supporting him. “Whenever, wherever, however it happens, your first shave is special,” the copy says. In January, Procter & Gamble’s Gillette was in the spotlight for an ad that touched off widespread debate -- sometimes heated -- about its portrayal of modern manhood and about cause... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 10:00:00 UTC ]
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Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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The Women’s Prize Trust hopes to make the first award in 2024, after research showed female writers were far less likely than men to be reviewed or win prizes The Women’s prize is to launch a non-fiction award to sit alongside its long-running fiction prize, in response to research that found... Continue reading at The Guardian
[ The Guardian | 2023-02-08 08:00:10 UTC ]
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Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
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Amazon sells more stuff than any other company on the planet. And one of the things that it sells the most of is tablets, specifically its own-brand Fire tablets. So when Amazon’s yearly celebration of unbound consumerism commences, you can bet there will be plenty of Prime Day deals on... Continue reading at PC World
[ PC World | 2022-06-30 13:56:04 UTC ]
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Art historian Catherine McCormack reflects on women as art subjects, makers and curators. Continue reading at The Washington Post
[ The Washington Post | 2022-01-14 13:00:18 UTC ]
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Ex-vice-president is first of Trump circle to snag lucrative dealSimon & Schuster to pay $3-4m for two booksMike Pence has signed a two-book deal for his memoir that is reported to be worth millions of dollars, making him one of the first of former president Donald Trump’s inner circle to... Continue reading at The Guardian
[ The Guardian | 2021-04-07 22:02:58 UTC ]
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If you’ve used the internet to read book or film reviews in the last decade, you’ve probably heard of the Bechdel test. Cartoonist Alison Bechdel introduced the test in her comic strip Dykes To Watch Out For in 1985 as a means of assessing the ways women are portrayed in fiction. The test... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-21 09:50:22 UTC ]
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For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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Booker-winning writer Bernardine Evaristo has marked International Women’s Day by curating a top 20 list of recently published Black British writers. Continue reading at The Bookseller
[ The Bookseller | 2020-03-08 03:11:09 UTC ]
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Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
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To introduce Reading Women‘s theme this month, Kendra Winchester and Jaclyn Masters discuss books by and/or about Indigenous women, including Joy Harjo’s An American Sunrise, the anthology Growing Up Aboriginal in Australia, edited by Dr. Anita Heiss, Rebecca Roanhorse’s Trail of Lightning, and... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-04 08:46:57 UTC ]
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Lit Lists Kayla E. Ciardi For WLT’s November 2016 issue, author and translator Alison Anderson explores and explains in her essay “Of Gatekeepers and Bedtime Stories: The Ongoing Struggle to Make Women’s Voices Heard”—in an issue devoted exclusively to... Continue reading at World Literature Today
[ World Literature Today | 2019-08-15 14:12:27 UTC ]
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On July 16, Adweek convened some of the most powerful women in media and advertising. Check out the best shots from the event as well as Adweek's upcoming events, if you want in on the action. (L. to r.) Shyama Puliyanda, senior director, Kantar; Mandy Rico, global director, Inclusion Index;... Continue reading at AdWeek
[ AdWeek | 2019-07-22 22:30:01 UTC ]
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Fifty-one percent of women over 40 feel older women in fiction books tend to fall into clichéd roles, according to a new survey. Continue reading at The Bookseller
[ The Bookseller | 2019-06-27 07:03:41 UTC ]
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Independent publishers Fitzcarraldo Editions, Sandstone Press, Serpent's Tail, and And Other Stories are represented in this year's Man Booker International Prize shortlist for work in translation. The post Five Women Authors, Six Women Translators on Man Booker International Shortlist appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-10 00:00:00 UTC ]
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Women workers at radical publisher Pluto Press are going on strike for International Women’s Day as part of a national campaign. Continue reading at The Bookseller
[ The Bookseller | 2019-03-07 00:00:00 UTC ]
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Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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A new, refreshing bible for young black women aims to speak to a demographic neglected by mainstream self-help. Continue reading at The Bookseller
[ The Bookseller | 2018-06-16 00:00:00 UTC ]
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News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that... Continue reading at Advertising Age
[ Advertising Age | 2018-06-12 00:00:00 UTC ]
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