Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping track of the fast-moving space.First off, GroupM, the world's largest ad buyer, is relaxing the "viewability" standards that dictate what kind of video ads it will accept to pay for on social feeds, as Ad Age's Megan Graham reports. WPP's GroupM no longer objects if social video ads play automatically or with the sound off.Facebook had some news too: It's going to let marketers run video ads specifically as "in stream" breaks during videos from publishers, as The Wall Street Journal reports. "Up until now, advertisers had only been able to run video ads on Facebook as stand-alone posts in users' feeds, aside from a limited test of in-stream video ads," as the Journal notes. Variety calls it "another step to grab bucks from television advertising budgets." This is happening after Facebook announced its own original video content platform, Watch. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Set aside that Soldier Field would have to expand to 70,000 seats -- or 8,500 more than its current capacity for football crowds -- in order to meet the National Football League's minimum stadium size for hosting a Super Bowl, but spending public money on expanding a sports palace doesn't have a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-03-08 00:00:00 UTC ]
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Veteran publishing executive Jack Griffin will be CEO of Tribune Publishing, which is being spun off from Tribune Co. Times Publisher Eddy Hartenstein will chair the board in a non-executive role.Veteran publishing executive Jack Griffin has been named chief executive of the new Tribune... Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-03-07 00:00:00 UTC ]
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Text-based Web publishers like Business Insider and Vox Media are trying their hands at video. But some are doing a better job of it than others. The post Digital publishers chase video with mixed results appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-07 00:00:00 UTC ]
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Time Inc. has raided the digital world to land a new publisher for Fortune magazine, naming Eric Danetz to the post on Friday. Mr. Danetz had been chief revenue officer at Defy Media, the web video and branded entertainment company created when Break Media and Alloy Digital merged last fall.The... Continue reading at Advertising Age
[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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Children's book illustrator Emma Levey talks BBC News through the process of bringing imagination to the printed page. Continue reading at BBC News
[ BBC News | 2014-03-07 00:00:00 UTC ]
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The children's laureate Malorie Blackman, on how to get kids reading on world book day Continue reading at BBC World
[ BBC World | 2014-03-06 00:00:00 UTC ]
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Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
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Mike Darcey says relying on online ads as main revenue stream is risky in market containing rivals such as Google and FacebookNews UK chief executive Mike Darcey has called the Guardian and Daily Mail digital "minnows" – despite the publishers' boasting a combined monthly online readership of... Continue reading at The Guardian
[ The Guardian | 2014-03-05 00:00:00 UTC ]
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News websites and online publishers saw advertising soar 18 per cent in Britain last year, fuelling hopes that digital growth has reached a long-awaited tipping point where it will offset print decline. Figures from the Association of Online Publi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-05 00:00:00 UTC ]
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Heavy Metal Magazine has been purchased by two show-biz veterans who have an ambitious plan to relaunch it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
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A decade after beginning his successful Cherub series, best-selling children's author, Robert Muchamore, publishes his new book, Rock War. Continue reading at BBC News
[ BBC News | 2014-03-04 00:00:00 UTC ]
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Storage expansion went out of fashion over the last two years. Fortunate, then, for those of us wanting to take our music / audio book / photo collection everywhere, that HTC's upgraded One will see a return to microSD storage on its flagship series.... Continue reading at Engadget
[ Engadget | 2014-03-03 00:00:00 UTC ]
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Signs from the UK Independent Publishers Guild conference signal a move toward bolder experiments with with content, DRM, and engagement to foster a brighter future. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-03 00:00:00 UTC ]
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F+W Media Inc. and the Germany-based Hubert Burda Media have entered into a 50-50 joint venture to run the brand Burda Style in the U.S. and Canada, as well as the U.K. digital activities of Burda Style. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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Audible lowering royalty on self-published audiobooks and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
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After developing mobile solutions for companies in healthcare, government and entertainment, KiwiTech now wants to help newspaper publishers with their mobile strategies. With headquarters in New York City and offices in San Francisco, Washington D.C ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-27 00:00:00 UTC ]
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The doom and gloom of the past few years appears to be over, with more publishing houses throwing open their doors to new writersBrigid Delaney Continue reading at The Guardian
[ The Guardian | 2014-02-26 00:00:00 UTC ]
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Reports from the UK suggest that JK Rowling has committed to a seven-book series, although her American publisher says the story is 'without foundation.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-25 00:00:00 UTC ]
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This year's NewFronts could be confused for OldFronts.Along with the NewFronts' six founding partners -- DigitasLBi, AOL, Yahoo, Hulu, Microsoft and Google -- the official 2014 lineup will again increase the presence of traditional media companies, with Time Inc. and The New York Times joining... Continue reading at Advertising Age
[ Advertising Age | 2014-02-25 00:00:00 UTC ]
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The Gunn Media business will be "well cared for", as its director Ali Gunn would have... Continue reading at The Bookseller
[ The Bookseller | 2014-02-24 00:00:00 UTC ]
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