Ad Age's Magazine A-List: Vice Media is Publishing Company of the Year

When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing -- OK, the main thing -- Vice is a cheerfully irreverent, quasi-rude youth-culture magazine that wears its louche attitude on its sleeve.But a funny thing happened between then and now. Vice continued to grow up as a business (somehow without having to grow up emotionally), and the rest of the media world started paying respect.What had started in Canada as Voice of Montreal in 1994 has now morphed into a Brooklyn-based multimedia empire that can land a deal with HBO -- for "Vice," the Emmy-nominated documentary "news magazine" series that was renewed this summer for a second season -- while also playing with the magazine-world big boys (Vice was a 2012 National Magazine Award finalist in the General Excellence category). The print edition under Publisher John Martin continues to thrive, with a 4% year-over-year bump in ad pages in the flagship U.S. edition, and expansion to 24 international editions for global distribution of 1.1 million copies. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-21 00:00:00 UTC ]
News tagged with: #cheerfully irreverent #hbo -- #news magazine #ad pages #global distribution

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[ Publishing Perspectives | 2013-01-28 00:00:00 UTC ]
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Bologna Children’s Book Fair Honors “Best Publishers” with New Prizes

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[ Publishing Perspectives | 2013-01-28 00:00:00 UTC ]
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[ The Bookseller | 2013-01-28 00:00:00 UTC ]
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Macmillan tests selling ebooks to libraries in two-year stretches

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[ Engadget | 2013-01-26 00:00:00 UTC ]
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[ The Bookseller | 2013-01-25 00:00:00 UTC ]
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[ The Bookseller | 2013-01-25 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
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Beyond Native: Bringing Video Ads In-House

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[ AdWeek | 2013-01-24 00:00:00 UTC ]
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[ The Bookseller | 2013-01-24 00:00:00 UTC ]
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[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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[ Publishers Weekly | 2013-01-22 00:00:00 UTC ]
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[ The Atlantic | 2013-01-22 00:00:00 UTC ]
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[ BBC News | 2013-01-21 00:00:00 UTC ]
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[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
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