Hispanics account for almost half of annual U.S. population growth, largely through U.S. births rather than immigration (25.8% of kids aged 9 and under are Hispanic). Totaling 57.5 million people, Hispanics are 17.8% of the U.S. population and growing.That's some of the key information in Ad Age's fourteenth-annual Hispanic Fact Pack, distributed with the Aug. 21 issue of the print magazine. It includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 32-page 2017 guide include the top 50 Hispanic advertisers, the 50 largest U.S. Hispanic ad agencies and the 15 biggest Hispanic media agencies. And a creative roundup highlights the most-awarded campaigns of the year.A further selection: Hispanic major-media spending edged up 1.2% to $9.6 billion in 2016, but the only category that grew significantly was digital, estimated in Ad Age's Hispanic Fact Pack to be up 16.9% to $2 billion. TV spending -- network, spot and cable-- was down slightly to $6 billion in 2016 from $6.2 billion the previous year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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"More thought is going into sonic branding." The post Radio broadcaster Global is using news publishers’ data to target audio ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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Facebook needs to loosen its grip on Watch show sponsorships and mid-roll inventory, publishers say. The post Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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For her steady leadership in guiding one of the country’s Big Five trade publishers, Reidy, the president and CEO of Simon & Schuster, is PW’s 2017 Person of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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SMP buys a book about masculinity by a Vox editor, Putnam nabs the debut novel from a bestselling nonfiction author, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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This week: the horrifying realities of America’s nuclear-weapons apparatus, plus a novelist's guide to revision. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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As we approach the start of a new year, the inevitable "best of" lists are starting to crop up. Never one to miss a trick, Google has released its own top five lists for 2017. The lists cover the US, and there are a few obvious names taking the top spots -- Super Mario Run is unsurprisingly... Continue reading at Betanews
[ Betanews | 2017-12-01 00:00:00 UTC ]
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Among the headlines this week: The results of a ReadersFirst E-book survey; The fate of net neutrality; And NYPL's first public meeting on the ambitious $317 million renovation of its main library. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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Dungeons and Dragons players sent 'Xanathar’s Guide to Everything’ to the top of our hardcover nonfiction list. Plus 'Dear Evan Hansen: Through the Window’ takes readers behind-the-scenes of the Tony-winning musical, and Neil Patrick Harris writes a middle-grade novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended November 26, 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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Leading questions and an extensive three-tracked structure frame the programming of this year's FutureBook conference from The Bookseller team in London. The post FutureBook’s 2017 Triple Threat: Big Asks and Diverse Voices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-30 00:00:00 UTC ]
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Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers.The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the... Continue reading at Advertising Age
[ Advertising Age | 2017-11-30 00:00:00 UTC ]
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Waterstones' pre-Christmas opening spree; the new Harvard study that reveals indies are thriving; the Minnesota store that mimics an Icelandic tradition; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-30 00:00:00 UTC ]
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The founding art director of Walker Books, Amelia Edwards, who helped create Five Minutes’ Peace and Owl Babies, has died. Continue reading at The Bookseller
[ The Bookseller | 2017-11-28 00:00:00 UTC ]
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Facebook is laying down the law on ads this week with a new mission statement that is meant to clarify how it operates in the marketplace.On Monday, an ad policy manifesto attributed to VP of ad product Rob Goldman appeared on the Facebook blog. It also was reposted on Facebook by executives... Continue reading at Advertising Age
[ Advertising Age | 2017-11-28 00:00:00 UTC ]
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Philadelphia's new African-American bookstore; the founder of Cider Monday speaks; the Lone Star state's big new indie; the hardworking 102-year old bookseller; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-28 00:00:00 UTC ]
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The blog post comes amid growing frustration over the use of the company’s targeted ads to discriminate against minorities and spread Russian propaganda. Today Facebook’s VP of ad products, Rob Goldman published a blog post about the company’s ad practices across Facebook, Messenger, and... Continue reading at Fast Company
[ Fast Company | 2017-11-27 00:00:00 UTC ]
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Voyager buys a new series by Christopher Brown, Joshilyn Jackson re-ups at Morrow, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended November 19, 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can... Continue reading at Advertising Age
[ Advertising Age | 2017-11-24 00:00:00 UTC ]
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Jesmyn Ward and other 2017 National Book Award winners enjoyed a sales bump the week after the November 15 ceremony. Plus Andy Weir follows up ‘The Martian’ with ‘Artemis,’ and Joe Biden releases his memoir. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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