Ad Age's 2016 Hispanic Fact Pack Is Out Now

The U.S. Hispanic population of 56.6 millionaccounting for 17.6% of U.S. inhabitants and 11.3% of all purchasing poweris a particularly key demographic in this presidential election year, with about 27.3 million eligible Hispanic voters who are adult U.S. citizens. Spanish-language media giant Univision Communications has pledged to try to register three million new Latino voters.Looking ahead, there are many more potential future Latino voters; Hispanics account for more than 25% of the U.S. population age 9 and under. And from ages 10 to 39, Hispanics are more than 20% of the population.Ad Age's thirteenth-annual Hispanic Fact Pack, distributed with the Aug. 1 issue of the magazine, includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 36-page 2016 guide include the top 50 Hispanic advertisers, the 50 largest U.S. Hispanic ad agencies and the 15 biggest Hispanic media agencies. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-02 00:00:00 UTC ]
News tagged with: #hispanic population #key demographic #includes data #ad spending #demographic change

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From the Archive: March 14, 2016

In March 2016, years of legal wrangling over the DOJ’s e-book price-fixing suit against Apple and five publishers ended when the Supreme Court declined to hear Apple’s appeal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-04 05:00:00 UTC ]
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Shirley Hughes, children's author and illustrator, dies aged 94

Beloved English author and illustrator behind more than 60 books, including Dogger and the Alfie series, was voted the most popular Kate Greenaway winner in 50 years• Shirley Hughes obituaryShirley Hughes, the author and illustrator whose everyday stories of early childhood cast a happy glow... Continue reading at The Guardian

[ The Guardian | 2022-03-02 07:51:03 UTC ]
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WLT Book Buzz Episode #5 - Black Voices: 41 Books for Everyone of Any Age from Black Joy to History to Empowerment

News and Events Laura and Bunmi celebrate 41 books by Black authors. From Black joy to history to empowerment, the books on this list provide affirming messages for children and young adults with a special shout-out to NSK Neustadt Prize finalist Jason... Continue reading at World Literature Today

[ World Literature Today | 2022-02-24 19:13:40 UTC ]
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In Joel Agee’s wondrous ‘The Stone World’ a boy tries to make sense of life

The range and caliber of Joel Agee's work proves he's much more than the son of the late, Pulitzer-winning James Agee. Continue reading at The Washington Post

[ The Washington Post | 2022-02-22 12:00:34 UTC ]
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What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-11 05:01:00 UTC ]
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The New York Times Focuses New Ads on How It Reflects and Enriches Readers’ Lives

Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she's reading stories about Eugene O'Neill, TV dinners, book publishing and "getting older without getting... Continue reading at AdWeek

[ AdWeek | 2022-02-07 11:00:00 UTC ]
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Teaching in the Age of Intolerance, by Ilan Stavans

Essay Photo by Miko Guziuk / Unsplash In his newest book, What Is American Literature? (Oxford University Press, 2022), award-winning cultural commentator, translator, and editor Ilan Stavans, the publisher of Restless Books and the Lewis-Sebring... Continue reading at World Literature Today

[ World Literature Today | 2022-02-02 19:59:22 UTC ]
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Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek

[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Senator Mazie Hirono Added to Lineup as ALA's Inaugural LibLearnX Gets Underway

After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone celebrates Fforde's latest with TV ad campaign

Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Profusely Illustrated review: Edward Sorel and all the golden ages of New York magazines

A memoir by a man who has drawn caricatures for the greatest editors is a treasure trove of the American mid-century modernAt 92, Edward Sorel is the grand old man of New York magazines. For 60 years, his blistering caricatures have lit up the pages of Harper’s, the Atlantic, Esquire, Time,... Continue reading at The Guardian

[ The Guardian | 2022-01-15 07:00:17 UTC ]
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8 Books by Queer Writers Who Came of Age in the 90s

The ’90s are back, as if they could ever truly peace out. Between Fear Street and Captain Marvel and the Alanis Morissette musical, the last mostly-offline decade is getting a gargantuan nostalgia polish. For my memoir Sticker—an exploration of my childhood in Charlottesville, Virginia via 20... Continue reading at Electric Literature

[ Electric Literature | 2022-01-14 12:00:00 UTC ]
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Bookstat: Mackie packs a punch at the top

Bella Mackie’s How to Kill Your Family (The Borough Press) thundered into the Bookstat chart’s number one for the week ending 1st January, pipping J B Turner’s No Way Back (Thomas & Mercer) to the post.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-05 08:28:54 UTC ]
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Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek

[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Keri Hulme, New Zealand's first Booker Prize winner, dies aged 74

Keri Hulme, the first New Zealander to win the Booker Prize, has died aged 74 after battling ongoing health conditions.  Continue reading at The Bookseller

[ The Bookseller | 2021-12-29 05:10:58 UTC ]
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Joan Didion, American journalist and author, dies at age 87

The unsparing observer of US culture, politics and public life won huge acclaim for her memoir The Year of Magical Thinking• Read Alex Clark’s interview with Joan Didion from February 2021• Obituary: Joan DidionJoan Didion, the eminent journalist, author and anthropologist of contemporary... Continue reading at The Guardian

[ The Guardian | 2021-12-23 17:19:56 UTC ]
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Tributes to Irish poet Thomas Kinsella after death, aged 93

Irish President Michael D Higgins has led tributes to poet Thomas Kinsella, who died on 22nd December, aged 93 Continue reading at The Bookseller

[ The Bookseller | 2021-12-23 15:24:54 UTC ]
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Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek

[ AdWeek | 2021-12-16 22:30:00 UTC ]
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'Interview with a Vampire' Author Anne Rice Dies at Age 80

Rice, whose books have sold more than 150 million copies worldwide, died of complications from a stroke on December 11. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-13 05:00:00 UTC ]
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'True one off' author Anne Rice dies, aged 80

The American author Anne Rice, best known for Interview with the Vampire, has died aged 80 with Chatto & Windus paying tribute to the "true one-off". Continue reading at The Bookseller

[ The Bookseller | 2021-12-12 22:02:56 UTC ]
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