It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a sensation. Making a magazine's best-of list fills restaurants' reservations. And if a magazines gets a big story wrong, the ripples can quickly become a tidal wave.Meanwhile, many of the world's biggest brands want to see their ads in print, where advertising actually enhances the overall experience. That's unlike TV or digital media, where in many cases consumers are doing everything they can -- even paying extra money -- to avoid advertisements.In 2002, Ad Age introduced its Magazine A-List to honor this singular form of media. Since then the magazine world has changed dramatically as advertisers, still their primary source of revenue, began shifting budgets to digital media. Magazines are now moving quickly to adapt. And they're poised to emerge from the economic shadow as more than just ink on paper products -- sometimes much more. Magazines are brands, and the successful ones will figure out what that means in a post-print world. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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Macmillan Science and Education has named Allison Rutledge-Parisi Chief People Officer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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Much bandwidth has been consumed discussing the effects of Facebook's recent algorithm change to favor sites offering "high quality" content. It's been said to hurt viral sites like Upworthy -- a notion the site's founders have denied -- while rewarding other publishers including Mental... Continue reading at Advertising Age
[ Advertising Age | 2014-02-21 00:00:00 UTC ]
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From the minimal logo to the super-sized halfpipe, here's a roundup of the best and worst design at the Olympics this year.1. BEST: Photographs Of Life In Sochi Before The Olympics Swept In Before the 2014 Olympic Games came along, Sochi was a humble little seaside city. Residents there... Continue reading at Fast Company
[ Fast Company | 2014-02-21 00:00:00 UTC ]
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The prize is divided into 20 print categories, and three additional ebook categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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This week, Lorrie Moore's first collection in 15 years, the award-winning novel that was rejected by over 60 publishers, and what neuroscience can tell us about joy and anger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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Working class cats, South African trouts and pies as biography are all some of the topics up for... Continue reading at The Bookseller
[ The Bookseller | 2014-02-20 00:00:00 UTC ]
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Christian Waters has been named director of marketing and new business development at Osprey Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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General Stanley McChrystal, author of "My Share of the Task: A Memoir" (Portfolio Trade, 9781591846826), will appear on the "Colbert Report" on Thursday, February 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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TV networks are gearing up for their flashy presentations, which represnt the kick-off to negotiations with advertisers over fall prime-time programming.As has been the case over the past several years, plenty of other digital media companies and publishers are also vyying for marketers' TV... Continue reading at Advertising Age
[ Advertising Age | 2014-02-19 00:00:00 UTC ]
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Igloo Books aims to up its adult non-fiction output by 40% over the course of 2014. The... Continue reading at The Bookseller
[ The Bookseller | 2014-02-19 00:00:00 UTC ]
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Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday
[ Digiday | 2014-02-18 00:00:00 UTC ]
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Anthony Marra and David Finkel were the winners of the inaugural prize, established in Cohen's memory. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
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This year's New York International Toy Fair was characterized by steady traffic on the show floor, key customers roaming the aisles of the Javits Center, orders being written, and meetings being accomplished. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
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Su Meck, author of "I Forgot to Remember: A Memoir of Amnesia" (Simon & Schuster, 9781451685817), will appear on the "Diane Rehm Show" on Wednesday, February 19. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
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With the new year underway and the 2014 Public Library Association conference in Indianapolis approaching, we asked some experts working in children’s and teen services what trends they are seeing in libraries and library services. What are the big issues children and teen librarians will be... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-17 00:00:00 UTC ]
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Public Library Association President Carolyn Anthony faces a dilemma. “There’s so much I’m looking forward to that it’s hard to know where to start,” she says, when asked for her perspective on the division’s upcoming biennial conference, set for March 11–15 in Indianapolis, Ind. “I look forward... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-17 00:00:00 UTC ]
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As public librarians head to Indianapolis, Ind., for PLA 2014, there has been progress on the digital front, the economy has held steady, and a series of Pew surveys have reinforced the public’s love of libraries. But in an age of rapidly changing technology and information overload, how are... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-17 00:00:00 UTC ]
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A new wave of publishers is bucking the digital trend with stylishly printed magazines that are as much a joy to hold as beholdSee a gallery of some of the best-looking new magazinesThe magazine is dead, long live the magazine. It's not so much a resurrection of the magazine in the digital age... Continue reading at The Guardian
[ The Guardian | 2014-02-16 00:00:00 UTC ]
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Profits rose 32% in 2013 at S&S and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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It’s 2014, and for North American manga publishers, the digital revolution is well underway. Where there once were only a handful of publishers offering their titles online or via ebook apps, now almost all of them are offering, or negotiating to offer at least some of their current and backlist... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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