It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a sensation. Making a magazine's best-of list fills restaurants' reservations. And if a magazines gets a big story wrong, the ripples can quickly become a tidal wave.Meanwhile, many of the world's biggest brands want to see their ads in print, where advertising actually enhances the overall experience. That's unlike TV or digital media, where in many cases consumers are doing everything they can -- even paying extra money -- to avoid advertisements.In 2002, Ad Age introduced its Magazine A-List to honor this singular form of media. Since then the magazine world has changed dramatically as advertisers, still their primary source of revenue, began shifting budgets to digital media. Magazines are now moving quickly to adapt. And they're poised to emerge from the economic shadow as more than just ink on paper products -- sometimes much more. Magazines are brands, and the successful ones will figure out what that means in a post-print world. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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TV networks are gearing up for their flashy presentations, which represnt the kick-off to negotiations with advertisers over fall prime-time programming.As has been the case over the past several years, plenty of other digital media companies and publishers are also vyying for marketers' TV... Continue reading at Advertising Age
[ Advertising Age | 2014-02-19 00:00:00 UTC ]
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Igloo Books aims to up its adult non-fiction output by 40% over the course of 2014. The... Continue reading at The Bookseller
[ The Bookseller | 2014-02-19 00:00:00 UTC ]
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Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday
[ Digiday | 2014-02-18 00:00:00 UTC ]
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This year's New York International Toy Fair was characterized by steady traffic on the show floor, key customers roaming the aisles of the Javits Center, orders being written, and meetings being accomplished. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
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Su Meck, author of "I Forgot to Remember: A Memoir of Amnesia" (Simon & Schuster, 9781451685817), will appear on the "Diane Rehm Show" on Wednesday, February 19. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
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Anthony Marra and David Finkel were the winners of the inaugural prize, established in Cohen's memory. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
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Public Library Association President Carolyn Anthony faces a dilemma. “There’s so much I’m looking forward to that it’s hard to know where to start,” she says, when asked for her perspective on the division’s upcoming biennial conference, set for March 11–15 in Indianapolis, Ind. “I look forward... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-17 00:00:00 UTC ]
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With the new year underway and the 2014 Public Library Association conference in Indianapolis approaching, we asked some experts working in children’s and teen services what trends they are seeing in libraries and library services. What are the big issues children and teen librarians will be... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-17 00:00:00 UTC ]
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As public librarians head to Indianapolis, Ind., for PLA 2014, there has been progress on the digital front, the economy has held steady, and a series of Pew surveys have reinforced the public’s love of libraries. But in an age of rapidly changing technology and information overload, how are... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-17 00:00:00 UTC ]
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A new wave of publishers is bucking the digital trend with stylishly printed magazines that are as much a joy to hold as beholdSee a gallery of some of the best-looking new magazinesThe magazine is dead, long live the magazine. It's not so much a resurrection of the magazine in the digital age... Continue reading at The Guardian
[ The Guardian | 2014-02-16 00:00:00 UTC ]
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Profits rose 32% in 2013 at S&S and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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Egmont’s magazine division has seen a return to growth in circulation, reporting a 5.7%... Continue reading at The Bookseller
[ The Bookseller | 2014-02-14 00:00:00 UTC ]
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Magazine doubled e-edition sales to 22,000 in past year, ahead of rivals Stuff, GQ and BBC's Top GearGadget magazine T3 is the UK's most popular digital magazine, doubling e-edition sales to 22,000 in the past year, with GQ and BBC titles including Top Gear also making the top 10.T3 reported an... Continue reading at The Guardian
[ The Guardian | 2014-02-14 00:00:00 UTC ]
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Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video... Continue reading at AdWeek
[ AdWeek | 2014-02-14 00:00:00 UTC ]
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It’s 2014, and for North American manga publishers, the digital revolution is well underway. Where there once were only a handful of publishers offering their titles online or via ebook apps, now almost all of them are offering, or negotiating to offer at least some of their current and backlist... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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This week, a retelling of Sleeping Beauty, true crime that calls to mind "In Cold Blood," and a massive engineering mistake. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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Hodder & Stoughton will publish Stephen King’s second novel of 2014, Revival, in... Continue reading at The Bookseller
[ The Bookseller | 2014-02-13 00:00:00 UTC ]
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Publishing Perspectives has launched a digital monthly magazine optimized for reading on tablets and screens. Our first issue on Selling & Sales highlights new strategies for boosting book sales. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-13 00:00:00 UTC ]
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This week in children's apps, we feature one app that allows kids to travel the world with an international adventurer, two apps that explore the world of the dinosaurs, and another that takes users for a ride with a very famous cat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-13 00:00:00 UTC ]
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Andy Weir, author of "The Martian" (Crown, 9780804139021), will appear on NPR's "Science Friday" on Friday, February 14. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-13 00:00:00 UTC ]
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