It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a sensation. Making a magazine's best-of list fills restaurants' reservations. And if a magazines gets a big story wrong, the ripples can quickly become a tidal wave.Meanwhile, many of the world's biggest brands want to see their ads in print, where advertising actually enhances the overall experience. That's unlike TV or digital media, where in many cases consumers are doing everything they can -- even paying extra money -- to avoid advertisements.In 2002, Ad Age introduced its Magazine A-List to honor this singular form of media. Since then the magazine world has changed dramatically as advertisers, still their primary source of revenue, began shifting budgets to digital media. Magazines are now moving quickly to adapt. And they're poised to emerge from the economic shadow as more than just ink on paper products -- sometimes much more. Magazines are brands, and the successful ones will figure out what that means in a post-print world. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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'Americanah' by Chimamanda Ngozi Adichie took the prize for fiction, while 'Five Days at Memorial' by Sheri Fink secured the nonfiction prize. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-15 00:00:00 UTC ]
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Entries for the 2014 Will Eisner Awards for the best comics and graphic novels published during 2013 are being accepted by Jackie Estrada, administrator of the Eisner Awards under Comic-Con International: San Diego. Deadline for submissions is Monday, March 17, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
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Ralph Reed, author of "Awakening: How America Can Turn from Moral and Economic Destruction Back to Greatness" (Worthy, 9781617952876) will appear on "The Sean Hannity Show" on Monday, March 17. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
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Stripes Publishing, part of Little Tiger Press, is expanding its reach in the YA market with a... Continue reading at The Bookseller
[ The Bookseller | 2014-03-14 00:00:00 UTC ]
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This week, "Dr. Jekyll" from Hyde's perspective, wrestling wildlife in the jungle, and Michael Rockefeller's disappearance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
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Mindy Fichter has been promoted to associate director of publicity at DK Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
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Despite a winter storm that snarled travel for some, public librarians have gathered in Indianapolis for three days of panels, networking, and strong slate of author appearances. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
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'Outside counsel advised our marketing team to use Result Source,' Mars Hill Church said of Pastor Mark Driscoll's decision to pay a marketing company to ensure his book was a bestseller. 'While not uncommon or illegal, this unwise strategy is not one we had used before or since, and not one we... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-13 00:00:00 UTC ]
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Melissa Wardy, author of "Redefining Girly: How Parents Can Fight the Stereotyping and Sexualizing of Girlhood, from Birth to Tween" (Chicago Review Press, 9781613745526) will appear on NBC's "Today Show" on Friday, March 14. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
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This week in children's apps, we feature two new Berenstain Bears apps, a noisy Little Critter app, and another app that takes users on a prehistoric adventure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
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Sally Green and Charlie Higson have joined the line-up for the UK's first YA literature... Continue reading at The Bookseller
[ The Bookseller | 2014-03-13 00:00:00 UTC ]
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Penguin Random House has appointed Steve Connolly as the new managing director for its operations in South Africa. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
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B&H author on Dancing with the Stars; Religion Communicators honor books; Outreach magazine selects winning titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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A Bible app for kids has been downloaded more than 2 million times; the CEB focuses on women; findings from a new study on the Bible and American life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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While publishers introduce new products and platforms at a breakneck pace, fulfillment companies are faced with either adapting legacy systems to meet the changing demands, or investing resources in creating solutions from scratch. Their universe is constantly expanding as new players with new... Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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A lyrical memoir about spiritual refueling; a starred review for an examination of the lives of LGBTQ Catholics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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The upcoming Digiday Content Marketing Awards include a category for best publishing native advertising program. We asked presenters from our upcoming Digiday Publishing Summit to offer their insights on what makes effective native ads.The post Rising above the listicle: What makes a good native... Continue reading at Digiday
[ Digiday | 2014-03-12 00:00:00 UTC ]
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Paul Brinkley, author of "War Front to Store Front: Americans Rebuilding Trust and Hope in Nations Under Fire" (Turner, 9781118239223), will appear on MSNBC's "Morning Joe" on Thursday, March 13. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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Henry Sene Yee has been named creative director of Macmillan's new imprint, Flatiron Books, in addition to his current role as creative director for Picador Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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Hachette UK’s earnings before interest and taxes (EBIT) were down slightly in 2013, because... Continue reading at The Bookseller
[ The Bookseller | 2014-03-12 00:00:00 UTC ]
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