It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a sensation. Making a magazine's best-of list fills restaurants' reservations. And if a magazines gets a big story wrong, the ripples can quickly become a tidal wave.Meanwhile, many of the world's biggest brands want to see their ads in print, where advertising actually enhances the overall experience. That's unlike TV or digital media, where in many cases consumers are doing everything they can -- even paying extra money -- to avoid advertisements.In 2002, Ad Age introduced its Magazine A-List to honor this singular form of media. Since then the magazine world has changed dramatically as advertisers, still their primary source of revenue, began shifting budgets to digital media. Magazines are now moving quickly to adapt. And they're poised to emerge from the economic shadow as more than just ink on paper products -- sometimes much more. Magazines are brands, and the successful ones will figure out what that means in a post-print world. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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Marlena Bittner will join Flatiron Books on May 15 as the director of publicity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
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"The Handy Bible Answer Book" is a Bible FAQ compendium; the "Hope in the Mourning Bible" addresses those who are grieving. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
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Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like... Continue reading at Digiday
[ Digiday | 2014-03-25 00:00:00 UTC ]
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Swedish author Barbro Lindgren has won the 2014 Astrid Lindgren Memorial Award, the largest award for children’s literature with a prize of five million Swedish crowns. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
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Gary Goldstein has been promoted to editorial director, Kensington Publishing. Previously, he was executive editor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-24 00:00:00 UTC ]
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Japanese author Nahoko Uehashi and Brazilian illustrator Roger Mello are the recipients of the 2014 Hans Christian Andersen Awards, one of the oldest and most prestigious international awards in children’s literature. The announcement came Monday at a press conference at the Bologna Children’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-24 00:00:00 UTC ]
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Stanton captures more ‘Humans’ for SMP and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-24 00:00:00 UTC ]
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Ben Katchor in London; "Future Shock" #7 Release Party; Emerald City Comic Con; Paul Hornschemeier, Charles Forsman, and Jesse Lonergan in Somerville. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-24 00:00:00 UTC ]
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Nothing gets the work done faster, or makes the word travel further, than having the might of the government behind it or the united action of a group of individuals with shared interests. In the Korean publishing industry, such synergy is evident and has been very effective. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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A visit to the Gwanghwamun branch of Kyobo, Korea’s largest bookstore chain, provides many clues to the country’s present book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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Bloomsbury consolidates children’s imprints; Easton leaving, and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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Consider these figures: This is the country with the fastest Internet speed in the world at 13.3 Mbps (against 8.7 Mbps in the U.S.), and 98% of its households have access to broadband Internet. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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For global publisher Oxford University Press (OUP), close connections with the markets that it operates in have afforded plenty of opportunities to establish partnerships with different technology companies for its products and services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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Jimmy Carter makes a call to action for the world’s women, Keith Richards gets colorful, Anne Rice revives Lestat, Richard Ford brings back Frank Bascombe, and Larry Summers dishes on the world economy, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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A seasoned rights agency knows the answers to the following questions: What kind of title will sell and what will become silverfish fodder in the warehouse? Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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When online bookstores came on the scene back in 1999, there were around 5,000 brick-and-mortar bookstores in Korea. Today, there are barely 1,500 nationwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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This week in children's apps, we usher in spring with new apps featuring familiar faces – Little Critter and Dr. Seuss. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-20 00:00:00 UTC ]
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Michael Taeckens, marketing director at Graywolf Press, will be moving to North Carolina in mid-May to run his own marketing and publicity business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-20 00:00:00 UTC ]
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Daisy Kline has been named v-p, national accounts, Penguin Young Readers Group, effective April 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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At ICM Partners, Alexandra Machinist has joined the agency’s publications department led by Sloan Harris and Esther Newberg. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
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