Active Interest Media Launches In-House Content Marketing Unit

The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
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WTWH Media Launches Solar Power World Magazine

Business-to-business media company WTWH Media, LLC isn’t afraid of the uncertainty surrounding the magazine market place—the company is launching a new title this month called Solar Power World magazine in an effort to expand its portfolio. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Content Marketing Has Arrived. Should Publishers Be Worried?

September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
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Study Shows Only 38.4 Percent of Digital Media Users Engage with Mag Content

As publishers prep for the next big tablet hope (Amazon is set to release its much-awaited tablet device on Wednesday), a new survey released from global business advisory firm FTI Consulting, Inc. details how digital media users (including tablet users and non-tablet users) are engaging with... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Utne Reader Launches Social Media Curated Magazine

Utne Reader, a magazine that highlights the best of independent and alternative presses, has launched Alt Wire, a socially curated digital magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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Moffly Media To Launch New Regional Title

Moffly Media, a regional publisher serving Fairfield County, CT, is launching a new publication called Fairfield Living in November 2011. Set to be a paid publication, the circulation at time of launch is expected to be 6,500. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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M&A Soars for Digital and Marketing Services While B-to-B Media Deals Plummet

Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing services #breakneck pace


Random House launches first colour picture ebooks

Written By: Charlotte Williams Publication Date: Wed, 15/06/2011 - 08:07 Random House Children's Books has released its first four-colour picture ebooks, marking the start of its ebook publishing programme for picture books. Digital editions will from now on be released alongside the physical... Continue reading at The Bookseller

[ The Bookseller | 2011-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture books #physical books #digital editions


B&N launches new Nook and eyes international market

Written By: Philip Jones Publication Date: Tue, 24/05/2011 - 15:40 Barnes & Noble c.e.o. William Lynch has said he is looking at international opportunities for its Nook ebook reader, as it announced a new touchscreen device today. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bn launches #william lynch #international opportunities


Conde Nast Targets Non-Media Budgets with Ideactive Unit

Conde Nast has launched a new marketing services division called the Ideactive Unit, which is taking aim at the non-media budgets of current Conde Nast advertisers, as well as new clients. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #taking aim


Food News Media Launches Mobile Magazine, Restaurant Management

Durham, North Carolina-based Food News Media, a b-to-b publisher serving the food and restaurant industry, has introduced Restaurant Management, a mobile magazine targeting full-service restaurateurs and executives. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-19 00:00:00 UTC ]
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Demand Media Sees Q1 Growth, Ups Content Standards

Demand Media released financial results for the first quarter of 2011 Thursday; the company saw gains in revenue and losses from operations in comparison to the same quarter last year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-09 00:00:00 UTC ]
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Media Decoder: Random House Buys Digital Agency

Random House has acquired Smashing Ideas, a digital media agency, in an effort to strengthen its digital publishing side, the publisher said on Thursday. Continue reading at The New York Times

[ The New York Times | 2011-05-05 00:00:00 UTC ]
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United Business Media Reports 7.5 Percent Underlying Revenue Growth in Q1 2011

United Business Media (UBM) shared its first quarter report today, with a 13.7 percent increase in total revenue, rising from 2010 first quarter’s $338.74 million to first quarter 2011’s $385.07 million. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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Penton Launches New Marketing Services Division

Penton Media today announced its new Marketing Services Group, a unit that will offer custom content, research and digital and sales optimization services to customers in 17 vertical markets. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-12 00:00:00 UTC ]
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Eason launches "diverse" marketing campaign

Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 15:56 Eason has today (11th April) launched a new marketing campaign to emphasise the diversity of the customers it caters for. The Irish bookselling chain's new strapline is "Whatever you're into, get into Eason", and will start... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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The Content Marketing Revolution

Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world #marketing services


Greenspun Media Group Launches Weekly Regional Business Magazine

Regional publisher Greenspun Media announced it will launch Vegas Inc., a weekly business magazine for the Las Vegas market, on April 4. Vegas Inc. staff includes Greenspun business editor Richard Pereze-Feria as editor-in-chief, Spencer Holladay as art director, Dave Mondt as designer asnd Erin... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
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IDG launches Its "Most Comprehensive" Marketing Effort with CIO Forum

IDG has launched the Enterprise CIO Forum (ECF) in US-English, German, Japanese and Chinese editions, with HP as sponsor. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
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Media Decoder: Random House Adopts New Model for Selling E-Books

Beginning Tuesday, Random House will join other major book publishers in selling its ebooks using the so-called agency model, setting its own prices for ebooks while the retailer takes a commission. Continue reading at The New York Times

[ The New York Times | 2011-03-01 00:00:00 UTC ]
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Walker launches marketing campaigns for YA and picturebooks

Written By: Caroline Horn Publication Date: Wed, 23/02/2011 - 14:20 Walker Books is launching marketing campaigns to support its picture book publishing and teen fiction ranges. Undercover, promoting a range of YA titles, will launch in March and a separate picture book campaign, Picture Book... Continue reading at The Bookseller

[ The Bookseller | 2011-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya titles