The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
News tagged with:
#enthusiast publisher
#uncharted territory
Writers say investments in book promotion to augment publishers’ in-house staff are key to successKatherine Reay has written a dozen novels. When The Berlin Letters, her most recent, hit the shelves earlier this year, she embarked upon a 30-stop promotional book tour.“I love the personal... Continue reading at The Guardian
[ The Guardian | 2024-06-07 11:30:48 UTC ]
More news stories like this | News stories tagged with:
#bookstore events
#book promotion
#personal connection
#bookstore
Senior VP Lisa Sharkey has been tapped to helm Harper Influence, which will publish a "wide range of nonfiction spanning popular culture," including general lifestyle, entertainment, and inspiration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#wide range
Three of the inaugural titles from JVL Media—the publisher and packager launched earlier this year by Davis, husband Julius Tennon, and publisher Lavaille Lavette—will be published in association with HarperOne Group's Amistad imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#viola davis
#inaugural titles
There is continued disruption for media and entertainment (M&E) companies as evidenced by Deloitte's 18th Digital Media Trends Survey, which offers a forward-looking lens on the digital media landscape. Streaming, social and gaming are converging, and companies have an opportunity to... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2024-06-03 07:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities. Continue reading at Digiday
[ Digiday | 2024-06-03 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#media agencies
#rapid growth
#digital media
In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday
[ Digiday | 2024-05-30 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digiday+ research
#digital media
In the last few months, news organizations have leapt into bed with OpenAI, hatching Faustian bargains where the cash-strapped media industry exchanges a monetary pittance for OpenAI's right to scrape and integrate their content into things like ChatGPT. Those that have signed in blood include... Continue reading at Engadget
[ Engadget | 2024-05-29 16:21:28 UTC ]
More news stories like this | News stories tagged with:
#sports illustrated
#copyright infringement
#chicago tribune
#spend time
#magazine publisher
#news corp
Journalist Maria Ressa named Mark Zuckerberg and Elon Musk in speech at Hay literary festival in Powys“Tech bros” such as Mark Zuckerberg and Elon Musk are “the largest dictators”, Maria Ressa, who won the Nobel peace prize in 2021 for her defence of media freedom, has said.The American-Filipina... Continue reading at The Guardian
[ The Guardian | 2024-05-27 15:11:47 UTC ]
More news stories like this | News stories tagged with:
#elon musk
#mark zuckerberg
#literary festival
The deal gives OpenAI’s chatbots access to new and archived material from The Wall Street Journal, The New York Post, MarketWatch and Barron’s, among others. Continue reading at The New York Times
[ The New York Times | 2024-05-22 21:41:26 UTC ]
More news stories like this | News stories tagged with:
#york post
#news corp
The departures of Reagan Arthur, who led Alfred A. Knopf, and Lisa Lucas, who held the top job at Pantheon and Schocken, came as a surprise to many in the company. Continue reading at The New York Times
[ The New York Times | 2024-05-20 22:16:53 UTC ]
More news stories like this | News stories tagged with:
#top publishers
#reagan arthur
#lisa lucas
#top job
#random house
For a Latin American publisher, it’s harder to enter Spain than the United States, one children's book publisher said at Bogotá's book fair. The post Latin American Publishers on Children’s Books, and Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-20 19:58:13 UTC ]
More news stories like this | News stories tagged with:
#markets appeared
#book publisher
#book fair
#children's book
The world’s most popular streaming service has expanded into audiobooks, with a suite of services to offer publishers, authors, and agents and with a listening base hungry for audiobook content. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#audio market
#offer publishers
#audiobook