ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
News tagged with: #local communities #independent stores

Other Publishing stories related to: 'ABA Brings Back #BoxedOut Marketing Campaign'


Why Content Marketing Is an All-In Proposition

It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at Advertising Age

[ Advertising Age | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dramatic fashion #display ads #hiring writers #news articles #blog posts


B&N to buy back Pearson's Nook shares

Barnes & Noble is to buy back the stake Pearson acquired in its Nook Media business for $27.7m in cash and stock, ahead of a split of the business in 2015, the Wall Street Journal has reported. The split follows that of B&N and Microsoft earlier this month. Continue reading at The Bookseller

[ The Bookseller | 2014-12-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #buy back


Edicola: Bringing New Chilean and Italian Authors to the World

Founded in 2012, Chile's Edicola publishes new Chilean and Italian authors in Spanish, Italian, and English in both print and ebook formats. The post Edicola: Bringing New Chilean and Italian Authors to the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world appeared #italian authors #ebook formats


‘Amazon-free’ Christmas campaign diverts reported £5m worth of sales from online retailer

Amazon Anonymous campaigners hand-deliver giant Christmas card to online retailer’s UK headquarters and call for company to pay workers a living wageDisenchanted shoppers have taken over £5m worth of business away from Amazon this Christmas in protest at the internet retailer’s business... Continue reading at The Guardian

[ The Guardian | 2014-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #internet retailer #uk headquarters #pay workers #5m worth #living wage #holiday season


PRH Expands Donation Campaign

Penguin Random House pledging to donate up to 10,000 more books for posts and tweets using the #GiveaBook hashtag through December 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-22 00:00:00 UTC ]
More news stories like this |


10 Must-See Digital Marketing Stats From the Week: Dec. 15-19

Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the... Continue reading at AdWeek

[ AdWeek | 2014-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platform #video channel


ALM Buys Kennedy Consulting, Branches Out From Legal Market

 ALM, formerly known as American Lawyer Media, is the largest B2B publisher in the legal market, but it's branching out with its latest acquisition. Continue reading at Folio Magazine

[ Folio Magazine | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest acquisition


New Press Eyes U.S. Market From Thailand

In 2012, Cali Dawson and Gordon Ross, a pair of expats living in Bangkok, made plans to start a new publishing company in Thailand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
More news stories like this |


Germany's Thalia 'off the market'

Less than four weeks after Advent appointed the investment bank Macquarie to find a buyer for its German bookselling operation Thalia, the US investor has reportedly taken the chain off the market because none of the interested parties was prepared to pay the asking price.   According to... Continue reading at The Bookseller

[ The Bookseller | 2014-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interested parties


Children's market explored at New York Children’s Book Summit

The first Nielsen Children’s Book Summit convened in New York on Friday (12th December) at the McGraw-Hill Auditorium in midtown, saw over 150 participants attending the day-long meeting organized by Nielsen Book Americas SVP Jonathan Stolper and Bookigee’s Kristen McLean. They worked to be... Continue reading at The Bookseller

[ The Bookseller | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen children #book summit #mcgraw-hill auditorium #kristen mclean


Book ban campaigners deliver "hundreds of books" to MoJ

English PEN and the Howard League for Penal Reform today (11th December) delivered hundreds of books to the Ministry of Justice (MoJ) to send on to prisoners. Authors Francesca Simon and Miranda France joined representatives of the charities, who wore Christmas-themed clothing and offered mince... Continue reading at The Bookseller

[ The Bookseller | 2014-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #english pen #howard league #london headquarters


Seeing Stars: A Look Back at Select Starred Reviews in 2014

PW reviewers were impressed with these spirituality and religion books published in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
More news stories like this |


Mark Zuckerberg defends free Facebook, fires back at Apple and Ello

When Tim Cook published an open letter in September to address iCloud privacy and security concerns, he said free online services treat you, the consumers, as product. Even newcomer Ello, which is dubbed the anti-Facebook, has a manifesto that ends w... Continue reading at Engadget

[ Engadget | 2014-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open letter #security concerns


Campaigners 'thrilled' by prison books ruling

Campaigners and prominent trade figures, including many high-profile authors, have expressed their delight with the High Court’s decision to rule the government's ban on sending books to prisoners unlawful. Continue reading at The Bookseller

[ The Bookseller | 2014-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-profile authors #high court #sending books #prisoners unlawful


Polish event brings 'Harry Potter' castle Hogwarts to life

'Harry Potter' fans came together at a castle in Poland to act out the world of J.K. Rowling's books.  More events are planned for April. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter


Barnes & Noble Heads Back to the Future

Last week Barnes & Noble severed its ties with Microsoft, taking another step toward becoming, in the words of CEO Mike Huseby, a “client- and content-focused” company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
More news stories like this |


Publicity Campaign Calls on Booksellers to End Novel

Booksellers are usually tasked with selling books but, in a twist this holiday season, they’ve been invited to write the ending to one. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling books #holiday season


Quercus launches Christmas book-giving campaign

Quercus has launched a Christmas campaign to celebrate the joy of giving and receiving books. As part of the Greatest Gift campaign, 15 key bloggers and BookTubers will upload a post explaining why they think books are the greatest gift to give. Each Greatest Gift “blog tour partner” will also... Continue reading at The Bookseller

[ The Bookseller | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quercus books #receiving books #christmas campaign #greatest gift


Verizon Kills Its Content Marketing Baby

That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age

[ Advertising Age | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #verizon wireless #conde nast #late october #net neutrality #twitter handle


Campaign group launches 'Amazon Free' shopping guide

Independent booksellers and WH Smith feature on an “alternative” shopping guide for Christmas created by campaign group Amazon Anonymous. The group has teamed up with Ethical Consumer to create an alternative shopping guide for those who have signed up to its “Amazon Free Challenge” – in which... Continue reading at The Bookseller

[ The Bookseller | 2014-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shopping guide #independent booksellers