MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
News tagged with:
#media buyers
Publishers are facing a dystopian future in which they are bit-part players in the ecosystem... Continue reading at The Bookseller
[ The Bookseller | 2012-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dystopian future
As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek
[ AdWeek | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long line
Sainsbury’s has increased book sales by 20% in its second quarter, considerably above the... Continue reading at The Bookseller
[ The Bookseller | 2012-10-03 00:00:00 UTC ]
More news stories like this |
Evelyn Webster, executive vice president of Time Inc's lifestyle group, has denied long-running speculation that the company is considering the sale of the UK magazine unit, which houses titles such as NME, Marie Claire and Look, confirming "IPC is not being sold". Continue reading at Media Week
[ Media Week | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#evelyn webster
#lifestyle group
#marie claire
Easypress Technologies, a book production software developer, is launching Book Publishing in the Cloud, a new technology platform it claims can cut the costs and time required to produce print and digital titles by as much as 50%. The new service is said to allow publishers to produce even more... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#produce print
#technology platform
#digital titles
An erotic novel has become Penguin's most successful ever ebook in terms of weekly sales,... Continue reading at The Bookseller
[ The Bookseller | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#weekly sales
There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#betting big
#rising stars
#david cohen
#universal mccann
Blackwell’s has reported a major boost this year from universities spending money on books... Continue reading at The Bookseller
[ The Bookseller | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#major boost
First-day sales of The Casual Vacancy are "exceeding expectations," according to the... Continue reading at The Bookseller
[ The Bookseller | 2012-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#first-day sales
#casual vacancy
The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#including titles
#target audience
#thought catalog
#$40 million
E L James has become only the 12th writer to score sales of 10m or more since official sales... Continue reading at The Bookseller
[ The Bookseller | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#12th writer
#score sales
#official sales
E L James has become only the 12th writer to score sales of 10m or more since official sales... Continue reading at The Bookseller
[ The Bookseller | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#12th writer
#score sales
#official sales
Over the past few semesters the University of Kansas Bookstore and a growing number of independent college stores have begun taking advantage of the way students comparison shop for textbooks by sharing their competitors’ prices on their own store’s Web sites and/or pricing books dynamically... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing number
#web sites
#local library
Bloomsbury Publishing has appointed Phil Earle to the newly created role of children's sales... Continue reading at The Bookseller
[ The Bookseller | 2012-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomsbury publishing
Igloo Books and The Works are teaming up to produce a children’s book to raise money for... Continue reading at The Bookseller
[ The Bookseller | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#igloo books
#raise money
Sales of the six novels in contention for the Man Booker Prize trebled week-on-week following the... Continue reading at The Bookseller
[ The Bookseller | 2012-09-19 00:00:00 UTC ]
More news stories like this |
Book sales soared by more than £2m last week as a bounty of new books hit the shelves on... Continue reading at The Bookseller
[ The Bookseller | 2012-09-18 00:00:00 UTC ]
More news stories like this |
Sales of digital fiction books increased by 188% in value terms in the first half of the year,... Continue reading at The Bookseller
[ The Bookseller | 2012-09-18 00:00:00 UTC ]
More news stories like this |
Sales of digital books show impressive signs of growth, but some booksellers still face an uncertain future. Continue reading at BBC World
[ BBC World | 2012-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uncertain future
Created by the founders of BookSurge, the print-on-demand vendor acquired by Amazon, BiblioBoard is a new app and e-publishing platform that offers a library of public domain content bundled into subject category anthologies. The BiblioBoard app offers these BiblioLife anthologies at different... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales channel
#digital content
#publish content