Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet rope approach will keep keep bargain buyers out. Here's a similar approach from mobile ad startup Medialets, which has created an exchange featuring ad inventory from "more than 40 of the world’s top publishers", who Medialets won't identify. The exchange is non-exclusive, so buyers and sellers can still work with offerings from Google, Apple, and smaller players like Millennial Media, which is looking to go public. Continue reading at 'AllThingsD'
[ AllThingsD | 2012-01-10 00:00:00 UTC ]
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OpenGate Capital, a global private buyout firm, splashed into media with the acquisition of TV Guide Magazine five years ago. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-24 00:00:00 UTC ]
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When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing -- OK, the main thing -- Vice is a cheerfully irreverent, quasi-rude... Continue reading at Advertising Age
[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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San Francisco-based Dwell Media, publisher of high-end modern design magazine Dwell, is doubling its office space and moving its creative team to New York City. The move is the final step in a gradual eastward migration f Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-18 00:00:00 UTC ]
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1105 Media, a b-to-b media company serving the government, education, IT and health and safety markets, has hired James Causey to run its Public Sector Media Group. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-18 00:00:00 UTC ]
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Pierre Omidyar said Wednesday that after looking into buying The Washington Post over the summer, he’s in the early stages of creating a new mass media organization that will cover general news utilizing independent journalists. Omidyar, the eBay founder who founded Honolulu Civil Beat and is... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-10-17 00:00:00 UTC ]
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American Psycho author Bret Easton Ellis is what's known in online circles as a world–class troll. For the uninitiated, a troll is someone who expresses a controversial and often contrarian opinion in order to get a rise out of people and draw attention to himself. If someone is widely... Continue reading at Fast Company
[ Fast Company | 2013-10-16 00:00:00 UTC ]
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Tantor Media’s decision last year to begin publishing print books to augment its audiobook and ebook titles has paid dividends, helping to boost total company sales in a number of ways. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-13 00:00:00 UTC ]
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Erie Times-News and www.GoErie.com, based in Erie, PA, owned by Times Publishing Company, announced that it has released new tablet apps for the iPad and Kindle Fire, new smartphone apps for iPhone and Android, and HTML5 mobile web to its readers. Th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-11 00:00:00 UTC ]
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Could this be the global data plan of our dreams? A fan site for Shakira, the artist set to perform at T-Mobile's UnCarrier event tonight, published a teaser on its Facebook page today. The image above suggests that the carrier will announce data plans that include global roaming in more than... Continue reading at Engadget
[ Engadget | 2013-10-10 00:00:00 UTC ]
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M&A activity for media continued to drag through the third quarter as wariness over market conditions hung over potential buyers. The $21.9 billion Publicis/Omnicom merger drove industry averages up considerably, but underlying deal value declined 23 percent year-over-year to $43 Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-08 00:00:00 UTC ]
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Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget
[ Engadget | 2013-10-02 00:00:00 UTC ]
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Fairfax Media will shed at least 45 jobs across its publishing units amid continued challenging advertising markets. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-10-01 00:00:00 UTC ]
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Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to... Continue reading at Advertising Age
[ Advertising Age | 2013-09-28 00:00:00 UTC ]
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Stephen King’s follow-up to his 1977 novel The Shining was the most buzzed-about book on social media for the month of September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
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Next Issue Media, the publishing industry's attempt to create a Hulu-style joint venture for digital magazines, is expanding to Canada and taking on a new investor. The JV, whose members include Time Inc., Hearst and Conde Nast, will add Rogers Communications' Roger Media unit as an equity... Continue reading at AllThingsD
[ AllThingsD | 2013-09-27 00:00:00 UTC ]
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Next Issue Media, the multi-title subscription service backed by Condé Nast, Hearst, Meredith, News Corp. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-27 00:00:00 UTC ]
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@Horse_ebooks is the Twitter account that, until today, spewed frequent bouts of eerily poetic nonsense to more than 213,000 followers: @Horse_ebooks was widely believed to be a Twitter bot whose tweets were sent out by a robot that scraped text from obscure parts of the Internet. That is, until... Continue reading at Fast Company
[ Fast Company | 2013-09-25 00:00:00 UTC ]
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More than half of marketer and agency professionals surveyed by Advertiser Perceptions predicted they would increase ad spending in digital media during the next 12 months, far more than the share predicting the same for traditional channels such as cable TV (31%), broadcast TV (20%), magazines... Continue reading at Advertising Age
[ Advertising Age | 2013-09-24 00:00:00 UTC ]
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Singapore Press Holdings (Singapore), ABP (India), and Al Nisr Publishing (UAE) were among the winners of the 12th annual Asian Media Awards presented in a gala ceremony in Bangalore (India) by the World Association of Newspapers and News Publishers ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-13 00:00:00 UTC ]
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Alpha Media has sold Maxim magazine to an affiliate of Darden Media Group that is planning to distribute Maxim's content across TV, radio and music platforms, the company said Thursday evening. Terms of the deal were not disclosed.Calls to Darden Media Group were not immediately returned... Continue reading at Crains New York
[ Crains New York | 2013-09-13 00:00:00 UTC ]
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